Within the Guangdong-Hong Kong-Macao Greater Bay Area, the two GDP trillion cities, consisting of Guangzhou-Foshan City, both achieved an economic growth of over 8% last year, with a population of 23 million making waves and surging here, and contributing Consumer purchasing power of 1,367.922 billion yuan.
In 2021, the two cities will work together to bring 
4 new shopping centers (incomplete statistics) , adding 1.949 million square meters of commercial space, bringing surging vitality.
The representative shopping malls that have already opened do not dare to neglect. They handed over an operational answer sheet last year. Behind the outstanding results are the unique understanding of deeply cultivating the city and the firm confidence in the market.
Yingshang.com has exclusively collected the 2021 operating performance of many representative shopping malls in Guangfo. Using this as a sample, it will bring trends to the industry through operational dimensions such as sales, customer flow, brand adjustments, and typical marketing actions. Consider.
- The overall performance has increased steadily
With the normalization of epidemic prevention and control, consumer demand has recovered and released. In 2021, Guangfo Shopping Center's passenger flow and sales will show an overall growth trend.
Judging from the shopping malls that disclosed operating data, Baixin Plaza sales exceeded 3 billion yuan, Guangzhou Taikoo Hui , Wanlinghui, CapitaLand Yunshang, Liying Plaza and other projects maintained sales With double-digit growth, the sales of Foshan shopping malls all exceeded 1 billion. The annual passenger flow of many projects remains above 10 million, generally around 20 million, and the popularity has recovered significantly.
- Refined operational adjustments
Consumption trends are changing rapidly, and the constant renewal of consumer content is a required course for shopping malls. In 2021, Guangfo Shopping Center has achieved varying degrees of brand renewal. It has introduced popular brands in the market based on current popular trends such as circle culture and trend culture , and firmly grasped the new generation of investors. At the same time, combined with the project's own positioning, Optimize the combination of subdivided business formats and brands to continuously meet the consumption needs of core customer groups.
In terms of spatial scenes, online and offline, details of circulation lines, facades, and lighting atmosphere have been optimized, and street scenes with different themes have been opened up to create distinctiveness by focusing on the layout of popular business formats or creating themed presentations consumption experience. Online, through the optimization of the membership system and mini program functional experience, the convenience and experience of member interaction are improved.
- Marketing "combat desire" is overwhelming
The complex and ever-changing macro market environment has also given rise to emerging consumer trends such as urban micro-vacations and immersive experiences, and shopping malls are accelerating their transformation into "activity centers". In 2021, Guangfo mall marketing is full of "combat desire" and pays more attention to emotional connection.
National trend heritage, original + classic IP, cultural and art exhibitions , etc. have become the mainstream directions of development, and most of them attract consumers in the name of first exhibitions and firsts. At the same time, immersive dramas, regional cultural festivals, and celebrity live broadcasts have also emerged. Innovative activities such as time and AR SHOW greatly enhance the consumer interactive experience.
Attached: Some Guangfo Shopping Center 2021 performance data
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Guangzhou
Taikoo Hui, Guangzhou:
Deepen high-luxury positioning, gather blockbuster first stores
Taikoo Hui The real estate financial report shows that Guangzhou Taikoo Hui's retail sales increased by 33.4% in 2021, which is the highest growth rate among Taikoo Hui. s project. In the past year, Taikoo Hui Guangzhou adhered to the "first store" strategy and continuously optimized its high-end brand matrix and diversified business formats. It introduced 33 new brands throughout the year, 20 of which were introduced to Guangzhou for the first time.
- The jewelry and watch area is fully completed: continues to introduce FRED's first store in Guangzhou, Blancpain Blancpain's first boutique in Guangzhou, and Pomellato's first store in South China to deepen its high-luxury attributes;
- The new "One Food Circle" food area Appearance: gathers Taier Qianchuan's first nationwide store, Feng Yiwan brand's first store, Song·SONG Cafe brand's first store, machi machi's first store in South China and other first catering stores;
- deeply explores the preferences of young consumers and those who love beauty, etc. Crowd demand: introduces the first store of trendy brand JUICE in South China, the first store of fashion luxury brand Golden Goose in Guangzhou, as well as the first store of Swiss lady-level skin care brand La Maison VALMONT in South China, and the famous French medical beauty brand FILLMED. The first medical anti-aging center in Guangzhou.
At the same time, the project also carried out a series of software and hardware optimization and upgrades, and joined hands with the creative team of the Shanghai version of "Sleep No More" to create an immersive drama "The Ten Gifts" on the 10th anniversary, breaking through the traditional The spatial limitations of immersive theater reshape the aesthetic experience of public space.
Guangzhou Teemall:
The brand update rate is 35%, releasing the ecological linkage effect
Guangzhou Teemall’s business thinking in 2021 will change from "operating commodities" to "operating customers", and its functional positioning will focus on social networking and experience transformation, achieving daily average passenger flow of 18 10,000 visitors, a year-on-year increase of 10%, with a single-day peak of 430,000 .
Teem CityThe annual brand update rate reached 35%, attracting popular brands such as Xie Guo’s first store in the country, Tim Hortonsthe first store in South China, and Peet’s coffee’s first store in Guangzhou. In conjunction with the renovation of public areas, facades, and ambient lighting, it brought Give consumers the feeling of always shopping.
html Within one year, Teemall has opened up the membership system for all its projects. This linkage effect is also reflected in marketing activities. Guangzhou Teemall, Panyu Teemall, Beijing Road Teemall, and Tianjin Teemall jointly created the Teemall "Love Shopping Festival". In the end, the average member consumption contribution of each project increased by 43% year-on-year, the unit price per customer increased by 19%, and merchant sales increased by up to 60% .
In addition, Guangzhou Teem City launched the Color me Love Rainbow Art Exhibition on its 25th anniversary, and jointly developed consumption scenarios with merchants on the site. During the period, the new membership rate increased by 523% month-on-month, member consumption growth increased by 163% month-on-month, and the number of purchases increased by 107% month-on-month. %.
Tianhuan Parc Central:
The brand's "trendy luxury" evolution improves member interaction
Focusing on the "fashionable luxury" direction, Tianhuan Parc Central refreshed more than 30 brands last year, including Studioous Tokyo, Panerai , Laura Mercier, THE REPUBLIQUE, CBDB, New Accolades Group, POLA, Shallow Pot, LeTao, Eyebrow Cultivation, etc., to improve the richness of various segmented businesses.
In the rooftop garden on the third floor, the project has added a multi-functional member area , and jointly organizes exclusive member tastings, DIY workshops, yoga, member carnivals and other activities with brands to improve member quality services.
In terms of marketing, Tianhuan's "Let's Heapy style gathering fun" fifth anniversary theme event , joined hands with Bubble Mart 's father of Molly Kenny Wong and four local emerging artists in Guangzhou to create five major HEAPY trendy toys At the art space, passenger traffic during the event increased by 110% year-on-year, and member consumption increased by 240% year-on-year in 2020. At the same time, in the 18th Stevie® Awards-International Business Awards®, it won the Gold Award for "Arts, Entertainment and Public Activities-Celebration Events" and the Silver Award for "Marketing Event of the Year-Real Estate Category".
In addition, Tianhuan Parc Central has created the world's first "Rock N' Rose" winter punk rock theme exhibition inspired by machinery + music art, leading everyone to explore the L3 Sky Garden, which is open for a limited time for the first time.
Guangzhou Grandview Plaza:
Capture popular trends and transform the restaurant district
Last year, Grandview Plaza rebranded 103 properties, and the annual vacancy rate reduced from 9% to 3% .
On the one hand, captures popular trends such as trendy games and Hanfu , and has introduced the world's largest Lego brand flagship store, the first card game store in the country, the first physical store of Hanshang Hualian in the country, and the first stores of MLB and Chuu in Guangzhou, improving Store experience.
On the other hand, promotes the renovation of Zhengjia Food Street and Guangzheng Street specialty dining area.. The large food street on the first floor of the basement completed area adjustment, investment negotiations, engineering renovation and opening in just half a year. In Q4, it achieved a 100% occupancy rate and an opening rate of 90%. Guangzheng Street on the fifth floor has also been renovated and has introduced popular restaurants such as Under the Big Banyan Tree, Hefu Xiaomian Xiaojiu, Luyun Tea House, Daji Dali, Maozhu Barbeque and so on.
html At the end of the year, Grandview collaborated with on-site tenants and released the "Grandview Planet Play Card" in conjunction with the self-operated cultural tourism project Dream, launching 5 packages suitable for solo play and family members' joint play, which increased customer stickiness and also provided benefits to the site. further diversion.
Wanlinghui:
has become a brand rejuvenation, and the first store with popular traffic has gathered
. 2021 is the year of big changes in Wanlinghui’s "3 years of small improvement, 5 years of big changes": based on trendy culture, gradually release "youth" With the brand connotation of “Power + City Unique + Business Orientation”, annual sales increased by 10% year-on-year.
html Within one year, Wanlinghui has renovated more than 50% of its brands , bringing together a number of trendy brands and Internet celebrity tea and coffee first store brands, including UNDEFEATED, Carhartt WIP, café MUJI and other first stores in South China, as well as TIE FOR HER and Nayuki's tea PRO+ Waiting for the first store in Guangzhou, it has become a gathering place for the most popular first stores in the Tianhe Road business district.
At the same time, the trendy cultural atmosphere has been continuously enhanced through the "Reshape and Give New Life" themed exhibition that replicates the ancient Roman Colosseum and the national fashion brand SUPERTOFU super tofu "LIFE WE LIVE" theme exhibition.The
project has also completed the upgrade and switching of the mini program membership system, and launched a series of precision marketing aimed at attracting new members and stimulating consumption. In the second half of 2021, the number of new members increased by 72% compared with the first half of the year, and member consumption increased by 15%.
At the beginning of 2022, Wanlinghui once again welcomed a number of popular new restaurants, including Songfengyuan’s first nationwide store, Sushi Lang, Capone Kitchen Guangzhou flagship store, Zhengsikang, M Stand, de iis:land, Wagas, etc. In the next August, the project will complete a new wave of renovations, which will bring more upgrade highlights.
Guangzhou Poly Time:
Enhance the vitality of the venue and consolidate the commercial status of Huanshi East business district
Guangzhou Poly Time Annual sales in 2021 are 900 million, and annual passenger flow is 1,949 .10,000 passengers, with an average daily passenger flow of 54,000 The maximum number of passengers in a single day is 65,000, and the number of passengers on holidays is 5.8..
In 2021, Guangzhou Poly Time will introduce first store brands such as Xiaoliyuan, the first store in Guangzhou, gaga, the first store in Yuexiu District, as well as Internet celebrity restaurants such as Paperstone, Capone Western Food, and JPG, based on the consumption changes in the Huanshi East Road business district, to further To enhance the vitality and tone of the project, in addition, the original brands of the project such as Muji, Xibei Noodle Village, Lao Majong, Poly Cinema, etc. contributed high performance, driving the total sales of the whole venue to increase by 9.6% year-on-year.
In terms of marketing and promotion activities, Guangzhou Poly Time closely adheres to the core concept of Poly’s commercial promotion line, combines the project tonality and target customer groups, and uses the public space of the mall to create products such as [Good Times Appointment] and [One City, One Step] , [Curiosity Creation] Guangzhou’s first exhibition of and other original IP activities with project characteristics, continue to cultivate social circles accurately, establish an activity matrix, and effectively improve sales, customer quality, and unit price per customer.
Kaidele Peak Plaza:
Business format and space upgrade, unlocking the trendy attributes of Internet celebrities
In 2021, Kaidele Peak Plaza passenger flow increased by 8% year-on-year, with the highest average daily passenger flow reaching 130,000.. Throughout the year, introduced 54 new brands of . So far, the project has successfully "replaced" 90% of its brand stores since it was acquired by CapitaLand.
- The main business formats have been adjusted organically: has introduced sub-category brands such as US KIMMY, Pet Youjia, Hippocampus Photo Studio , and Wash the New and Beautiful Old, etc., to fully cover the segmented scenes of family life; it has focused on the layout of the full-cycle parent-child business format, and its introduction has become popular all over the country. meland club, the benchmark indoor parent-child amusement brand.
- fully unlocks the trendy attributes of Internet celebrities: introduces Tim Hortons Hongfeng Plus store, Hutou Bureau Standard Chartered cake shop, Bubble Mart and other regional first stores to extend the radiation radius; through new stores such as TOP TOY, HEA, Zhiji Auto, etc., it quickly Build a consumption matrix for fashion entertainment, fashion retail, fashion black technology and other circles; gather Naixue’s tea, Uncle Qiu lemon tea , PINTEA, Chali Yishi, M stand, Yuefengtang, Fuge Maodu hot pot , Xiaoyue, Under the Big Banyan Tree, etc., deeply explore the social trends of Internet celebrity check-in, dining table .
Catering to the trend of night economy and scene experience, the lighting on the facade curtain wall of Kaidele Peak Plaza has been upgraded. Artists jointly created a super-large unicorn starry night outdoor lighting curtain wall. At the same time, the internal space circulation has been transformed to enhance the brand exposure in the venue. and consumers’ shopping experience.
Guangzhou Poly Plaza:
Renew the brand with trendy tones and refresh the trendy life experience of Internet celebrities
Guangzhou Poly Plaza The total sales in 2021 will be 1.2 billion yuan, and at the same time A year-on-year increase of 27.5%; total passenger flow was 38 million, a year-on-year increase of 57%. The average passenger flow on weekdays is 80,000, and on weekends, the average daily passenger flow is 80,000, with a maximum of 110,000 in a single day..
Guangzhou Poly Plaza has renovated 43 brands in 2021. In response to the expiration of the first lease period of the project last year, most of the retail on the 1st to 3rd floors were adjusted. BOSIE, POP MART, LEGO, and NIKE KICKS LOUNGE were successively introduced. , TIGER, NEW EAR, CHANPION, Minuo Hot Pot, M STAND, JPG, gaga and other first-store or regional first-store brands in Guangzhou, bringing a more three-dimensional and rich new Internet celebrity life experience to Pazhou.
project last year created Guangzhou’s first [Free Growth Urban Life Festival] successfully linked 50 + Guangzhou independent well-known coffee and wine, niche jewelry and other cultural brands to cooperate, driving the on-site catering performance to increase by 63% year-on-year during the same period, and the retail sales increased by 63% year-on-year With an increase of 58%, many merchants have broken sales records since their opening and ranked first in brand sales in Guangzhou. In the third anniversary event of Guangzhou Poly Plaza, the proportion of membership sales increased by 12% in that month. The project collaborated with [Steam Institute] to jointly create a Millennium New Year's Eve Party. The day's turnover was 13.757 million , and the passenger flow was 110,000, an increase of 7% year-on-year, setting a new high since the opening of the project.
Liying Plaza:
strives for circle culture and immersive entertainment
In 2021, Liying Plaza has a total passenger flow of approximately 16 million, with a maximum single-day passenger flow of approximately 80,000, and sales increased by 25% year-on-year. 23%.
The project introduced nearly 40 new brands throughout the year, such as Interstellar Roaming, the first Guangzhou store of "Wild Comedy" talk show, the Weidian park pop-up store, and the first Guangzhou store of REDUCK COFFEE, etc. Cultural socialization among Generation Z consumer groups is also one of the directions for optimizing recruitment. In the leisure and entertainment industry, there are immersive live performance projects such as script killing, secret rooms, and talk shows.
Last year, Liying Plaza joined hands with GLC, a famous American design company, to create Shadow Space Trendy Street in Areas C and D with the theme of "Artistic Creativity, Light and Shadow Future, Technology Trendy Play" , setting up "Shadow Space, i FOOD" --Enjoy food area, i FUN--light and shadow trendy play area, i YOUNG--art graffiti area and space-time tunnel" four major sections, plan to introduce 200+ original trend brands, and carry out pop-up exhibitions and sharing by new generation artists meeting. The
project also collaborated with the Chinese pop music program "Music Big List" to create the trendy star live broadcast room . Outdoors, the "Yi Xiang Ying World" large-scale art installation exhibition combines Liying Plaza's exclusive IP "fashion icon shadow" "The Imperial Concubine" was combined with world-famous paintings and created a second time.
R&F Haizhu City:
Strengthen Internet celebrity catering and create a trendy and high-quality catering center
R&F Haizhu City The total sales in 2021 were 470 million yuan, a year-on-year increase of 22%; the total passenger flow for the year was 1 8.99 million passengers, an increase of 19% year-on-year %, the highest single-day passenger flow reached 96,000..
In 2021, R&F Haizhu City renovated 37 brands , successfully introducing main stores such as H&M and Le Bazaar, as well as Xiaomi Home, Vipshop, Haoteai, DW, Fiyta and other retail brands, and continues to strengthen Introduce trendy Internet celebrity catering, including Thai cuisine (Tai Tsui Diao), Beijing cuisine (Duck Xiao Yuan), high-end Japanese omakase (鮨·木々), Chaoshan beef hot pot (Zhuan Chaofa), etc., to create a trendy and high-quality catering center land.
The 2021 annual project held small parrot BEBE & Lucky Star theme exhibition, shocking cat theme exhibition, "Blue Fin Technique Banquet" merchant appreciation party, multiple marketing activities , and successfully promoted the entry of brands such as Sushi Lang. At the same time, the project uses Douyin official account and welfare community to increase the diversity and richness of marketing. A total of 43 short video works have been released so far, with an average playback volume of 600,000, increasing the stickiness between fans and shopping malls and increasing revenue generation.
Xinyicheng Plaza:
focuses on trendy life, youthfulness, and high reputation activities to guide and convert
Aiming at the new generation of family customers, Xinyicheng Plaza introduced 8 new brands last year, such as Wanda Cinema and the National Flagship Store of Waste Chai Cat. Create a trendy life and youthful consumption experience.
In terms of marketing, the project moved the popular online program "The Voice of China" Guangzhou Division auditions from the big screen to the mall atrium. Through the registration of contestants and the popularity of the activities, the passenger flow in the venue increased significantly during the period.
The epidemic in Guangzhou recurred in the middle of last year. In order to increase merchant turnover, Xinyicheng Plaza and the Meituan takeout platform jointly carried out the km "0 yuan delivery" activity with many catering merchants in the venue, and proactively went deep into the community to provide pragmatic sinking services, both internally and externally. Linked vertically and deeply into the community to create high-reputation activities to enhance the efficiency of contact with surrounding customers and the stickiness of the project.
Yuehui City:
gathers more than 20 new energy vehicle brands
In 2021, Guangzhou Yuehui City took measures such as integrating resources, expanding brand exposure, and stimulating domestic demand, and its annual sales exceeded 1.3 billion yuan. The
project focuses on keywords such as technology, new energy, smart life, and new experiences, and has refreshed a total of 81 brands. It has gathered more than 20 new energy vehicle brands including Audi, Cadillac, Tesla, Ji Krypton , and Ji Fox, becoming the shopping mall with the most car brands and the richest brand portfolio in the country. At the same time, we have introduced smart technology brands such as , Samsung , play station, 5G Life Center, and lenovo, as well as experiential brands such as Riding Equestrian, Cat Palace·Pet Mom, Xiaohu Fencing, and Lede Feiyi.
During the anniversary celebrations, Yuehui City teamed up with the world's leading artificial intelligence software company SenseTime to create South China's first AR SHOW, and set up 6 "black technology" check-in points throughout the venue to create an immersive experience. Ice World.
Hengbao Plaza:
launched an online membership system to create a young people’s snack district.
Hengbao Plaza introduced 23 new brands last year, including Starbucks, Naixue’s Tea, Xiaomi Home, etc. The membership system "Hengyouhui" has been launched, adding the electronic parking function to provide intelligent services for driving people.
As the first themed neighborhood created by Hengbao after its upgrade, "Swarm of Snacks" brings together many traditional delicacies and Internet celebrity snacks. It combines the original bee IP image with trendy Cantonese culture to create a delicious, drinkable and fun neighborhood for young people. , to enhance the immersive experience atmosphere in the venue.
Baixin Plaza:
The east-west district positioning was deepened, with annual sales of 3.39 billion yuan
Baixin Plaza in 2021 The annual passenger flow was 50.27 million, with the highest single-day passenger flow of 250,000; the overall sales were 3.39 billion yuan, where Sales of major stores such as Carrefour, Yonghui Supermarket, Jinyi Cinema, Uniqlo, and All-Star Ice Rink reached 660 million yuan.
Throughout the year more than 60 new brand stores were opened , including NIKE BEACON 750, MUJI, Skechers, Man Wah Ice Hall, Riding Equestrian, Imazaki Yaki, etc., many of which were launched with new concept stores and flagship store specifications, deepening the East-West In line with the district’s “fashionable, youthful + fashionable quality” positioning, the outdoor street scenes are also renovated.
In terms of marketing activities, Baixin and the "Shantou Cunxin Shantang" charity jointly organized the "Ruanli Culture Festival" to promote China's regional characteristic culture - Chaoshan culture. In this attempt, Baixin has attracted contemporary young people's attention to Chinese traditional culture through the combination of culture and public welfare, tradition and contemporary fashion.
In 2022, Baixin Plaza will focus on fashion and quality positioning to develop the affordable luxury business, and negotiate to introduce direct stores of international affordable luxury brands. The East District will invest more than 10 million to renovate the 3.0 version of the scene from the inside out, and the transformation is expected to be completed in the second quarter.
CapitaLand Yunshang:
Fashionability is UP, and the two major IP marketing attract attention
In 2021, the passenger flow of CapitaLand Yunshang increased by 18%, with the highest single-day passenger flow of 75,000, and sales increased by 15%year-on-year.
The project introduced 51 new brands throughout the year, comprehensively optimizing fashion jewelry, health sports, children, entertainment, and trendy play formats, and introducing MINTYGREEN Chow Sang Sang, Yi Shi Precision Shaping Pilates, HIMO KIDS, and Tencent. Video Good Times, TOPTOY and other brands are all first stores in Guangzhou or Baiyun .
In view of the popular ACG culture, virtual idol economy and food industry, the project created the country’s first B station IP co-branded food street "MADE BY BILIBILI Dimensional Food" , which will include Guangjian Bazhen, Chen Tianji, Master Lin, Yuanyang Wang et al Guangfu cultural time-honored snacks and delicacies from all over the country are brought into the mall, combined with the food documentaries, food broadcasts, and food store exploration culture on Station B.
Adhering to the business philosophy of sustainable development in the future, CapitaMall Yunshang and Xinjin.com's "green" brand super plant company have opened a cross-border "Packaging Spring to Grow Up" IP Healing Exhibition , with a fresh plant exhibition + The supermarket concept advocates the pursuit of a positive, low-carbon, environmentally friendly, and harmonious working lifestyle with nature.
Jiahe Gold Platinum World:
Clearly positioned as a "social gathering place for young people", focusing on trendy social activities
In 2021, Jiahe Gold Platinum World had a passenger flow of approximately 16.5 million, the highest number of passengers in a single day There are about 200,000 passengers, and the average passenger flow during holidays is about 7.5 Thousands of visitors . The occupancy rate is close to 100%, and the sales volume of is about 1.5 billion yuan. Among them, the self-operated Subo Supermarket has sold tens of millions in February, and there are more than 130 0 stores such as Maibo Cinema, Sky City, Manais, China and Li Ning . The brand sales performance averages one million per month.
The project is clearly positioned as "a social gathering place for young people" , focusing on trendy fun, leisure and social attributes. On the one hand, it has introduced Guangzhou's first Naixue's Tea PRO, Green Tea Guangzhou's first Qingzhuying version flagship store, Guangzhou's first home Tsingtao Beer brand experience store Qingdao Tavern, etc.; on the other hand, the No. 3 atrium area is transformed into a light dining area where young people gather, and through the outfield block container market landscaping and node family activities, a talent show for surrounding young people is created Platform.
In terms of marketing, the project followed the hot spots and launched the "National Trend Creation" activity with the concept of "playing new trends and creating things in a proper way", which caused the overall turnover to increase by 30% month-on-month.In addition, the anniversary event "Space Fun Plan" is combined with China's aerospace industry and space knowledge popularization to enrich consumer experience.
Panyu Teemall:
A refined proposal for "fashionable new family life"
Since its debut in December 2020, Panyu Teemall has received more than 40 million passengers in one year after its opening. Under the positioning of "fashionable new family life", approximately 140 new stores will be opened within the year of the project, including the first store of Barisan in Guangzhou, , Victoria's Secret, and other brands.
In the past year since its opening, Panyu Teem City has launched more than 400 marketing activities, which not only ignited the popularity of check-in, but also promoted the joint consumption of related businesses in the venue, showing keen market insight and rich imagination of content creation.
Among them, Sanrio Characters [Joyful Forest] is the first national exhibition , which evokes resonance with the classic IP of the Sanrio family; anniversary of the "Star Reaching Adventure, Dream Journey" winter heart-warming polar theme exhibition , which is full of plumpness Vivid storylines attract consumers to interact.
Panyu Wanda Plaza:
This year there will be large-scale investment adjustments
In 2021, Panyu Wanda Plaza passenger flow reached 21.57 million people, the highest single-day passenger flow reached 170,000, and annual sales were 1.15 billion. meta. Among them, brands such as UNIQLO, ZARA, Wanrun Vanjia, and Apple contributed the most to their turnover. The
project has newly introduced 0 brand names, such as the first store in Guangzhou. In terms of activities, the "Museum Tour - Panyu Wanda Maritime Silk Road Treasures Exhibition" organized by the government-enterprise collaboration brought Maritime Silk Road cultural relics into the business district for the first time.
This year, Panyu Wanda Plaza will face large-scale investment adjustments. A total of 3 merchants' leases have expired, involving 5 primary and secondary stores and 58 pedestrian street brands. The project will focus on contract renewal and investment reserves, and fill in the fashionable clothing category as well as roller skating, guzheng and other interest education and training formats. At the same time, it will adhere to "one store, one color" to optimize the store image.
Asian Games City Plaza:
Optimize the brand matrix to enhance the shopping mall’s accessibility and customer attraction
Asian Games City Plaza Annual sales in 2021 will reach 300 million yuan, a year-on-year increase of 34%; the annual passenger flow is 7 million, with a daily average The passenger flow was 19,200, a year-on-year increase of 23%; the highest single-day passenger flow was 41,000..
Asian Games City Plaza actively enhances the branding and youthful attributes of its retail mix. Last year, renovated 16 brands , such as the new energy vehicle brand showroom GAC Aian, the digital collection store Xiaomi Home, JD.com , and Luk Fook Jewellery, and Chow Tai Fook, optimize the brand matrix to increase rental levels, thereby enhancing the mall's accessibility and customer attraction capabilities. The
project brings rich event content through each node. For example, in March of Spring, in line with the environmental protection, "Paper Asian Games Spring･Natural Symbiosis" accurately targeted family customers, and combined the 100th anniversary of the founding of the Party and the 72nd birthday during the period from September to October. Two hot topics on the anniversary were launched: "Life is YOUNG" , attracting many consumers to the store to participate in the activities and quickly igniting customer flow.
Foshan
Lingnan Tiandi:
2 brand renewal, promoting business iteration
Lingnan Tiandi is firmly at the forefront of the industry with its stable high-quality customer flow.The total passenger flow of the project in 2021 will increase by 15% year-on-year, with the highest single-day passenger flow of 220,000, and the passenger flow on holidays will be more than 100,000..
In order to promote business iteration and brand renewal and upgrade, the project achieved 82 rebranded stores throughout the year, and introduced 30 first stores and special brand stores. Among them, Lingnan Tiandi has introduced M Stand (the first store in Foshan), Starbucks Black Eagle Reserve store, gaga (the first store in Foshan, Lingnan courtyard store), Hi Tea (Kung Fu theme store), etc., and NOVA Lingnan Station has introduced CHANEL perfume and beauty products. Specialty stores, CHARLES & KEITH (the first store in Foshan), MLB, Genki Sushi, etc., effectively enhance the high-quality brand gathering ability of the local business district and promote the gradual upgrade of the consumption structure of the local customer base.
Lingnan Tiandi is closely connected with domestic trends and the new generation of art, with the help of diversified theme exhibitions and trendy activities, such as "Dream Your Planet" NOVA Lingnan Station's fifth anniversary celebration launched a White Night Fairy Tale themed special exhibition . The project also launched a large number of night markets, night shopping and night entertainment activities through festival marketing, such as the "Tiandi Market Festival", to help the development of Foshan's nighttime economy. In 2021, the project was rated as "the first batch of Guangdong Province Demonstration Characteristic Pedestrian Street (Business District)" by the Guangdong Provincial Department of Commerce.
Wangfujing Ziwei Port:
Continue to launch new high-end brands and open up a unique path of self-created IP
Wangfujing Ziwei Port Annual sales in 2021 are 1 billion yuan +, including anniversary sales of 50 million yuan , an increase of 25% month-on-month, and annual There are 26 brands with tens of millions of sales, and the annual passenger flow is 10 million + .
project last year, renovated 73 brands , 4 were the first store brand , and continued to deepen the first store economy. Among them, after the opening of many high-end first-line cosmetics brands, last year's project continued to bring high-end retail brands such as GUCCI, Jaeger-LeCoultre, Piaget , CHANEL, MICHAEL , Cartier, Omega , enriching its own products in watches and luxury goods. Brand Matrix. In addition, Foshan's first Huawei Smart Living Center and NIKE KICKS LOUNGE effectively complement the digital and sports trends.
In terms of marketing activities, Wangfujing Ziwei Port held 106 original IP, theme activities, government activities, and brand shows throughout the year, and 65 "Wei" light world LIVE city night economic performance activities, among which the project's "Ziwei" The "Flower Flower Expo - Urban Art Co-Creation Plan" launched by Brand DNA has opened up a unique marketing path of self-created IP and established a deep emotional link with consumers. The project now has 420,000 members.
Foshan Poly Mall:
Reshape the impression of youth, keep up with hot spots and add fashion elements
In 2021, Foshan Poly Mall annual sales were 1.8 billion yuan, of which Yongwang's turnover reached 1. .65 billion yuan, Suning.com 63.99 million yuan, small Peng Automobile's 60.84 million yuan and Uniqlo's 32.37 million yuan; the project's annual passenger flow reached 18.52 million, with a maximum single-day passenger flow of 100,000 and 70,000 passengers on holidays.
In 2021, Foshan Poly Mall renovated 55 brands , of which were the first to enter the brand in the city. The project introduces first-store high-end cosmetics such as EP and Nexy-co to further deepen high-end fashion consumption; it also builds a theme district Rainbow Island with a total area of more than 7,000 square meters on the third floor, and introduces Foshan's first comprehensive indoor ice and snow park, Silver Base Ice and Snow Kingdom, to enrich Children’s experience business. In addition, by introducing a beer museum and a trendy tea shop in the West Square, the project will create Yeah, an urban leisure destination, and fully increase the trendy entertainment and leisure night economy.
Foshan Poly Mall held the "Benefiting People's Livelihoods and Promoting Consumption" second Nanhai Enjoyable Consumption Festival. The passenger flow exceeded 200,000 in the three days of May Day, driving sales of 15.26 million yuan. The project also held Foshan local cultural theme activities, the third Poly Street Dance Competition, the first skateboard competition, Internet celebrity live music night and other activities, which effectively deepened the new understanding of Poly Mall among young customers.
Qiandeng Lake Huanyu City:
The introduction of the first store continued to advance, and the tonality strengthened the performance to boost
Qiandeng Lake Huanyu City Annual sales in 2021 were 1.3 billion, commission rent increased by 33%, 51 brand performance Foshan First, Among them, new tenants Master Bao’s monthly sales reached 1.2 million , with monthly sales increasing 500% year-on-year. Sushi Love, Sihu, Chunfeng and DTS Fashion Space in the West District, FG HAIR, Hip-hop Sauce, Yilihui, One snack, one minimalist, sales performance increased by more than 2 times; the project's annual passenger flow was 17 million. The
project recruited last year to introduce 66 brands , including 9 city first stores and 13 regional first stores , introducing high-end brands such as Sephora (regional first store), PANDORA (regional first store), acupuncture, edition, initial, etc. Improve the overall retail atmosphere of the project; introduce Man Wah Ice Hall, Taishi Beast (the first online celebrity Thai food store in South China), M Stand (the first store in the region), Cai Lam, Cou Cou, Dayu Hot Pot, Chi Nai and other new products We also use the space to create an outdoor light dining and leisure district for powerful meals and Internet celebrity catering; and introduce Alienware, Lenovo Laiku, and Nintendo A-type stores to strengthen the digital category.
In terms of activities, the project teamed up with the domestic original trend IP platform TOYCITY Toy City to jointly create a new landmark of trendy sculpture city IP - "Lion Wake Up·Foshan·Laura" . At the same time, was launched in the "UNIC LIVE Trendy Music Making" theme season. Laura Swimming Pool Battle "National Premiere" launched Laura's new product blind box for the first time nationwide to connect with Generation Z consumers.
Nanhai Vanke Plaza:
Sustainable high-quality operations, creating a trendy and cultural landmark in Foshan
Nanhai Vanke Plaza021 sales 1 billion, a year-on-year increase of 12%. Among them, Uniqlo, Haidilao, and DR all brought 0 million performance contributions, and MUJI, Wooden House, Green Tea, Lego, and Gloria brought over 10 million performance contributions. The annual passenger flow is 20 million, with the highest single-day passenger flow being 82,000 and the holiday passenger flow being 67,000.
The project renovated 80+ brands last year, including 2 first stores in Foshan and 4 first stores in Nanhai. The first floor introduces MLB, FILA, and NIKE KICKS LOUNGE to create a street trend atmosphere; the introduction of Aqiang's Sichuan cuisine, VINI BAZAAR, Helen's Bistro, HEA Tea, Wuneng Bajie Barbecue, Daflan and other catering brands enriches the categories; the second floor The building introduces high-quality women's clothing such as Shuiyunjian, ONLY, and Sundio to effectively upgrade the level. East Street creates a [pixel channel] to brighten the space, and introduces former Starbucks resident singers to enhance the popularity and atmosphere at night.
In terms of activities, the project Cooperate with the cutting-edge blind box IP-Heyone Monte ED to create ED, the first national exhibition of . In addition, the brought by the project is the street dance city opener , which is the first city-level opener in Foshan, effectively enhancing the youthful vitality of the mall.
