On November 29, the Japanese research company "Fuji Keizai" announced the results of a survey that summarized the market size of takeout and takeout in Japan's domestic and foreign food industries. The results show that the size of the takeout market is expected to grow to 293.6 billion yen (equivalent to approximately 19.1 billion yuan) in 2019, a year-on-year increase of 4.9%, and the scale of the packaged takeout market will grow to 601.4 billion yen (equivalent to approximately 39 billion yuan). , a year-on-year increase of 3.6%.
Merchants providing delivery services such as "Uber Eats" and "Dezenkan" are actively expanding their business and the use of smartphone software, etc., are affecting the expansion of Japan's takeout or takeout market.
Japan’s takeout and takeout market continues to expand
Until now, Japan’s takeout market has been dominated by delivery franchises delivering pizza or sushi, but in recent years, the emergence of takeout services has broken this situation. With a high degree of convenience as its selling point, the business scope of food delivery services continues to spread from the main area of the Tokyo metropolitan area. Companies that had never provided takeout services before began to use this intermediary service and embarked on takeout services, and the Japanese takeout market continued to expand.
Fast food such as hamburgers, chicken and beef rice bowls account for nearly 80% of the total takeout market in Japan. Due to fierce competition in the hamburger market, it fell into a downturn in 2014 and 2015. However, the hamburger market recovered in 2016, and the takeout industry of beef rice bowls and revolving sushi has also developed. After 2017, more and more Japanese restaurant chains began to introduce ordering systems. By using the Internet or smartphone software to order food, it provides consumers with more convenience. Therefore, the market for food delivery systems is constantly expanding. "Because the tax rate has been reduced, it looks cheaper, which is conducive to attracting more customers." (Fuji Economy)
Japan's domestic takeout and takeout market (Japan Fuji Economic Survey)
Among them, as the more popular takeout industry Market, Japan's Fuji Economic News lists "beef rice bowl" and "ramen".
The beef rice bowl market size reached 3.8 billion yen (equivalent to approximately 250 million yuan), a year-on-year increase of 31%. The take-out market size was 72.7 billion yen (equivalent to approximately 4.7 billion yuan), a year-on-year increase of 2.4%. Development All in good condition. Large chain stores such as " Yoshinoya " and " Matsuya " began to launch takeout services in 2017, and in 2018 they expanded the takeout market by significantly increasing the number of corresponding stores. In 2019, some other chain stores also launched delivery services using Uber Eats and others. Moreover, the takeout market is promoted through “limited time takeout price reduction” promotions and cashless payments.
On the other hand, in the ramen market, the delivery volume of takeaway services was weak in 2018, only growing to 400 million yen (equivalent to approximately 25.96 million yuan). Large chain stores such as "Hidakaya" and "Korakuen" have begun to use delivery ordering websites such as Dezenkan to fully enter the takeout market, and they are expected to expand the market in the future. The transaction volume of takeaway services was 5.2 billion yen (equivalent to approximately RMB 340 million), an increase of 4% over the previous year. Japan's Fuji Economic News said: "Although orders are mainly for non-staple foods such as dumplings and dry-fried food, the demand is very large and is expected to grow steadily in the future."
This survey was conducted by professional investigators from Fuji Economic News in 2019 Conducted from July to September. The agency conducted interviews with companies that carry out takeout or takeout services, as well as related companies and organizations, conducted a related literature survey, and also used Fuji Keizai's internal database. The survey covers 32 business types, including fast food (such as hamburgers, etc.), family restaurants, Western restaurants, and delivery franchises (pizza delivery, etc.).
