From July 19th to 22nd, when the 2019 Cross-Strait Taipei Summer Travel Exhibition was held at the Taipei World Trade Center Exhibition Hall, the Henan Provincial Department of Culture and Tourism organized Kaifeng, Luoyang, Jiaozuo, Xinxiang, Anyang, Cultural and tourism departm

From July 19th to 22nd, when the 2019 Cross-Strait Taipei Summer Travel Expo was held at the Taipei World Trade Center Exhibition Hall, Henan Provincial Department of Culture and Tourism organized Kaifeng , Luoyang , with the theme of "Beautiful China". Jiaozuo, Xinxiang, Anyang, Hebi and other places’ cultural and tourism departments and major entry agencies in the province participated in the exhibition. The Henan delegation's wonderful performance of "Chinese Kung Fu" perfectly interpreted "hometown Henan" and gathered the most popularity, achieving the goal of "going out of culture and bringing in tourists", and became the province with the most signings for this exhibition.

(Picture 1: Man Hongwei, inspector of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, Ren Jiayan, director of the Taipei Office of the Cross-Strait Tourism Exchange Association, Lai Sezhen, chairman of the Taiwan Tourism Exchange Association, and others visited the Henan Exhibition Hall)

The most popular It's still Chinese Kung Fu. The exciting performances on the main stage of the exhibition hall attracted the attention of the audience. Shaolin Kung Fu, health Ba Duan Jin and Tai Chi performances gathered great popularity at the exhibition hall. The 6 kung fu performances every day were crowded. , packed with seats. The "Ba Duan Jin" performed by Jiao Hongmin of the Songshan Shaolin Temple Martial Arts Hall greatly aroused the enthusiasm of the audience to participate, creating a spectacular scene of "hundred people practicing Ba Duan Jin at the same time". On the closing day on the 22nd, a large group of Taiwanese middle school students who came specifically to see Chinese Kung Fu regretted missing the performance that day and repeatedly begged the Taiwan Tourism Exchange Association to arrange for them to see the real Shaolin Kung Fu. In the end, the Shaolin Kung Fu performance became the only additional program on the center stage of the conference, allowing Taiwanese audiences to truly feel the breadth and depth of Chinese Kung Fu once again. A Taiwan media survey showed that among all the performances on the main stage, kung fu performances were the most popular.

(Picture 2, Shaolin Kung Fu performance)

(Picture 3, hundreds of people practicing Baduanjin together. On the right side of the main stage is the Henan booth)

(Picture 4, Tai Chi master Zhu Tiancai performance)

"Hometown Henan" Yela wind. The Henan exhibition hall is in an excellent location, close to the main stage. The booth design is fresh and elegant, changing the heavy style of the past. A special area for coffee and tea has been set up. It combines cultural tourism exhibitions, expert lectures, and intangible cultural heritage displays to create a "pop-up bookstore" with a literary youth style, which has become the highlight of this tourism event. Show a beautiful scenery. Audiences who like Henan's official Facebook and take photos can receive free coffee and tea. If they purchase Henan travel itinerary products on site, they can participate in a lottery and win gifts such as pocket cameras and suitcases. Bian embroidery " Along the River During the Qingming Festival " scrolls, traditional Song painting techniques, Song Dynasty costume experience and other unique cultural and creative products won the audience's admiration. At the Henan tourism product promotion meeting held on the afternoon of the 20th, three senior Taiwanese travel experts with good temperament and image took the stage and spoke passionately about their different "hometown of Henan" from different perspectives. They were deeply moved. Taiwanese people and people from the tourism industry present. The organizer of the travel fair praised the Henan exhibition area as “fresh, fashionable and crowded”.

(Picture 5: Audiences lined up in front of the Henan Exhibition Hall to take photos and check in)

The cooperation has achieved fruitful results. The Henan pavilion made solid preparations in the early stage, the exhibition format was flexible, and the negotiations were pragmatic and efficient. During the exhibition, the Henan delegation held a total of 4 tourism promotion activities in Taipei and Kaohsiung, visited major tourism institutions in Taiwan, and actively promoted Henan route products. According to statistics, the Henan pavilion signed a total of 9 cooperation agreements with Taiwan, becoming the province with the most signings at this exhibition and becoming the big winner of this tourism exhibition.

(Picture 6, Jiaozuo Yuntai Mountain signed a sister park cooperation agreement with Yehliu Geopark in Taiwan)

(Picture 7, Henan tourism product briefing)

Taiwan is the largest inbound tourist source market that our province has long cultivated and cultivated. In 2018, 658,900 tourists from Taiwan came to Henan, accounting for 20.4% of the total number of inbound tourists in the province. This exhibition is an important part of our province's development of inbound tourism. Henan has also launched a series of incentive policies this year to strive to achieve a major breakthrough in inbound tourism in Henan. (Henan Provincial Department of Culture and Tourism)