The golden autumn is fragrant and the fruits are abundant. In this harvest season, Chery Automobile ushered in another grand event. On September 20, the 2019 Chery Automobile Dealer Partner Investment Promotion Conference with the theme of "Gathering Dreams to Welcome the New Year and Win-Win Together" was held in Wuhu . 126 guests from 82 intended dealers across the country attended the conference, conducted on-site communication and negotiations, and sought common development with Chery Automobile.
Since 2019, despite the overall decline of the domestic auto market, how can Chery Automobile buck the trend and rise, attracting many dealer partners to join us, working together, trusting and achieving win-win results?
22 years of excellence, "Technology Chery" has been accumulated steadily
After 22 years of development, Chery Automobile has always adhered to independent innovation and forward development, and gradually established a complete technology and product research and development system. This year, in the face of difficult economic and industry conditions, Chery Automobile's sales have bucked the trend and achieved growth. From January to August, Chery Group's cumulative sales of were 439,000 units, of which 378,000 were self-owned brand models, a year-on-year increase of 5.9%.
With the growth of sales, Chery Automobile also launched a brand renewal plan in 2019 through a new brand communication theme - "i-Chery, old friend, new Chery", with a younger image and a more open attitude, accompanying Nearly 8 million car owners around the world start a wonderful life.
Adhere to the "New Four Modernizations" and create a leading product platform
The current automobile industry is in the stage of technological change, and the "New Four Modernizations" have a disruptive impact on automobile demand. Yang Jianbo, marketing and product director of Chery Automobile Marketing Company, said at the dealer partner investment meeting: Through independent innovation and forward research and development, Chery has created an independent and leading product platform. In the future, Chery will adopt the approach of promoting both traditional vehicles and new energy. Comprehensively embrace the new era of four modernizations. Chery plans to launch at least two new products every year and continuously promote product innovation and upgrading.
A new generation of Tiggo 8
At the same time, with the three major improvements in strategic layout, system capability building and core competitiveness, Chery's product iteration has accelerated and it can more quickly adapt to market changes. At present, Chery Automobile's two major product series, Tiggo and Arrizo, are basically upgraded to one generation every year. Take Tiggo 8 as an example. It was launched last year. A year later, a new generation of Tiggo 8 was launched, and it achieved all-round upgrades in appearance, power, and intelligent configuration. In August, the domestic sales of the new generation Tiggo 8 reached 10,198 units, a year-on-year increase of 42%, and the monthly sales reached 10,000 units.
Adhere to the channel concept and work with partners to achieve win-win results
In addition to technology and product escort, Chery has also established a complete channel model and management system in recent years. Qi Subin, deputy general manager of Chery Automobile Marketing Company, analyzed the situation for the intended dealer partners present. Chery's multiple channel development model, Chery Automobile has always adhered to the network development concept of working together with partners for win-win results, and adhered to the network development model of light assets and emphasis on experience; it has created a diversified store model based on market characteristics; it is profit-oriented and helps dealers Business operators rationally construct a terminal operation system.
Arrizo GX Champion Edition
In his speech, Huang Zhaogen, executive deputy general manager of Chery Automobile Marketing Company, analyzed the operating difficulties in the automobile market in 2019 and the reasons for Chery Automobile’s growth against the trend, from how investors choose brands and how brands choose investors. Dimensional elaboration encourages intended dealers to choose competitive brands by combining their corporate constitution, technology, product strength and team to truly achieve a win-win situation for manufacturers.
After the meeting, the intended dealer partners visited Chery's factory and upcoming models to experience Chery Automobile's deep strength in product research and development, technology manufacturing and product quality up close.
