Acer, a PC brand that has been around for 45 years, is not easy to become a popular brand among young people through innovation. And in an extremely mature market, it is not easy to lead the industry through innovation. However, in the past three years, we have seen and Acer making breakthroughs in these two difficult things.
On October 13, 2021, Acer's 2021 global autumn new product launch conference was held with the theme of "Born because of you and not here for you". Acer adheres to the concept of sustainable environmental protection and uses cutting-edge technology and innovative products to bring a variety of solutions that respond to changes in the interaction between people and devices. It not only demonstrates its care for the global environment and quality of life, but also continuously promotes innovation in technology and products, and explores Sustainability co-evolves with changes in industries and lifestyles to create a better life.
Ms. Huang Ziting, Co-Chief Operating Officer of Acer Headquarters and General Manager of China
Many brands are talking about the "future", but the "future" always seems to be floating in the sky. Why can Acer break through itself, stand out from the encirclement, and fully realize the implementation? Looking at Acer's actions in the past three years, we have summarized Acer's own development path: in-depth understanding of young people, systematically leading industry trends, and building an environmentally friendly and healthy ecosystem.
ZOL believes that products targeted at segmented customer needs, represented by the Predator, ConceptD, Vero and other series, are Acer's biggest changes and are also the changes that are most suitable for the current trend. With the continuous implementation and promotion of Acer Vero's sustainable environmental protection concept, Acer has leapt from a traditional PC manufacturer to a "future" brand. At the same time, it has once again proved Acer's strength in innovation and demonstrated Acer's continued commitment to future development. determination.
●In-depth understanding of the young group predators are born for young people
Nowadays, the post-95s and post-00s have become the main social responsibilities and consumers. How to win the favor of these young people is a topic that all brands must face and solve. subject. The young people said, don't fool us, we don't like preaching, and we don't like things being forced on us. If a brand wants to win the favor of its target young people, it must understand them and figure out what they want.
At first, the author believed that a "traditional" PC manufacturer with a history of 45 years had little room to play in an era where young people are the main consumers. However, during the communication with Huang Ziting, I found that Acer still relies on its years of accumulation With our experience and technical capabilities, we can keep up with the development of the times and create a valuable product system for young people that suits them.
Huang Ziting, Co-Chief Operating Officer of Acer Global Headquarters and General Manager of China, pointed out: The reason why Acer can continue to export high-quality products to young people depends on two important aspects.
First, Acer has a very long supply chain management, such as processors, monitors, batteries, etc., and every partner in the supply chain is the "wealth" owned by Acer, and they collaborate with each other and cooperate with each other. development while also maintaining very frequent communication. The communication included discussions on issues such as technological development and trends in the next two to three years. Acer is a global company accustomed to following technology and trends, so it is not difficult to control trends.
Second, in terms of product design, Acer has its own design center. In this extremely cool design center, designers can freely use their imagination, constantly analyze and gain insight into trends, continue to listen to and obtain the needs of young users, and develop from following the trend to even developing ahead of the trend through technological innovation. the front end.
This is indeed the case. Since the launch of the game brand " Shadow Knight " in 2015 with great success, the Predator brand, which represents the top level of the gaming PC industry, has also appeared one after another and has penetrated into the hearts of young people. For a long time, the Predator gaming brand has been known for its good looks, high specifications, and high performance. It has continuously optimized its cooling technology and added more application features suitable for young players to provide players with the best gaming experience.
Acer, a PC brand that has been around for 45 years, is not easy to become a popular brand among young people through innovation. And in an extremely mature market, it is not easy to lead the industry through innovation. However, in the past three years, we have seen and Acer making breakthroughs in these two difficult things.
On October 13, 2021, Acer's 2021 global autumn new product launch conference was held with the theme of "Born because of you and not here for you". Acer adheres to the concept of sustainable environmental protection and uses cutting-edge technology and innovative products to bring a variety of solutions that respond to changes in the interaction between people and devices. It not only demonstrates its care for the global environment and quality of life, but also continuously promotes innovation in technology and products, and explores Sustainability co-evolves with changes in industries and lifestyles to create a better life.
Ms. Huang Ziting, Co-Chief Operating Officer of Acer Headquarters and General Manager of China
Many brands are talking about the "future", but the "future" always seems to be floating in the sky. Why can Acer break through itself, stand out from the encirclement, and fully realize the implementation? Looking at Acer's actions in the past three years, we have summarized Acer's own development path: in-depth understanding of young people, systematically leading industry trends, and building an environmentally friendly and healthy ecosystem.
ZOL believes that products targeted at segmented customer needs, represented by the Predator, ConceptD, Vero and other series, are Acer's biggest changes and are also the changes that are most suitable for the current trend. With the continuous implementation and promotion of Acer Vero's sustainable environmental protection concept, Acer has leapt from a traditional PC manufacturer to a "future" brand. At the same time, it has once again proved Acer's strength in innovation and demonstrated Acer's continued commitment to future development. determination.
●In-depth understanding of the young group predators are born for young people
Nowadays, the post-95s and post-00s have become the main social responsibilities and consumers. How to win the favor of these young people is a topic that all brands must face and solve. subject. The young people said, don't fool us, we don't like preaching, and we don't like things being forced on us. If a brand wants to win the favor of its target young people, it must understand them and figure out what they want.
At first, the author believed that a "traditional" PC manufacturer with a history of 45 years had little room to play in an era where young people are the main consumers. However, during the communication with Huang Ziting, I found that Acer still relies on its years of accumulation With our experience and technical capabilities, we can keep up with the development of the times and create a valuable product system for young people that suits them.
Huang Ziting, Co-Chief Operating Officer of Acer Global Headquarters and General Manager of China, pointed out: The reason why Acer can continue to export high-quality products to young people depends on two important aspects.
First, Acer has a very long supply chain management, such as processors, monitors, batteries, etc., and every partner in the supply chain is the "wealth" owned by Acer, and they collaborate with each other and cooperate with each other. development while also maintaining very frequent communication. The communication included discussions on issues such as technological development and trends in the next two to three years. Acer is a global company accustomed to following technology and trends, so it is not difficult to control trends.
Second, in terms of product design, Acer has its own design center. In this extremely cool design center, designers can freely use their imagination, constantly analyze and gain insight into trends, continue to listen to and obtain the needs of young users, and develop from following the trend to even developing ahead of the trend through technological innovation. the front end.
This is indeed the case. Since the launch of the game brand " Shadow Knight " in 2015 with great success, the Predator brand, which represents the top level of the gaming PC industry, has also appeared one after another and has penetrated into the hearts of young people. For a long time, the Predator gaming brand has been known for its good looks, high specifications, and high performance. It has continuously optimized its cooling technology and added more application features suitable for young players to provide players with the best gaming experience.
is just like the flagship product unveiled at this conference: the Predator Aegis 7000 flagship e-sports host. It is not only the first high-performance host in the industry equipped with Intel twelfth generation Core processor , It is also equipped with a complete liquid cooling system, which can unleash powerful performance. And it uses the NVIDIA GeForce RTX3090 top-level graphics card with 24GB of video memory, new RTX and DLSS2.0 technology, so that the whole machine can not only experience 4K light chasing games smoothly, help create a new e-sports experience, but also effectively help creators and users perform extreme games. Fast video rendering.
Such configuration and functional applications are very suitable for the application needs of young players and content creators, and once again fully demonstrate Acer's technical strength.
In a deeper sense, this also shows Acer's careful observation of user needs and consumption trends. In addition to facing predators from gamers, Acer has also developed many products that meet the needs of gaming, such as e-sports chairs and functional drinks. Ecological products for young people’s taste. In addition, as the group of young content creators becomes increasingly large, Acer has also launched the ConceptD series of creative models, allowing Acer to have more interfaces to connect with young people.
● Systematically leading the industry trend Acer quickly grabbed a
html Over the past decade, Acer has accumulated rich experience, and the experience has also given Acer "energy". Nowadays, the energy has begun to explode in an all-round way, and it is very amazing. Especially the systematic implementation of products has made Acer gradually start to lead the industry trend.Of course, leading the industry trend started with Acer’s launch of the ConceptD creative design sub-brand. The launch of this sub-brand is unique. It not only gave birth to popular laptops such as ConceptD 3/5/7/9 Pro and ConceptD 3 Ezel, but also Including ConceptD 500 desktop computer and ConceptD CP/CM series monitors, it provides creative designers with the most powerful productivity tools in an all-round way.
At the same time, the ConceptD Youth Co-creation Camp Salon event jointly created with Zoku not long ago, as well as its appearance at the Alibaba Design Week, are a powerful brand rebuilding for ConceptD. Through continuous exchanges and communication with professional design mentors, industry design experts and new generation creative design enthusiasts, we gain extremely valuable experience, thereby promoting the development of the design industry and building ConceptD into a young designer brand.
Not only that, now, the ConceptD series has been fully upgraded based on the original 2D design, integrating 3D design visualization technology into it, and launched the new ConceptD 7 SpatialLabs super-sense space naked-eye 3D version, a naked-eye 3D machine with eye tracking Visual notebook products.
In this regard, Huang Ziting believes that ConceptD 7 SpatialLabs version is a product that is very suitable for solving design pain points. Before production design, Acer visited many design units and collected feedback from many designers. Owning ConceptD 7 SpatialLabs is like a user who has been wearing myopia glasses for a long time. One day, he can work easily without wearing glasses. It is technological. Development helps users create more outstanding value in the naked-eye 3D environment, and this is exactly what drives Acer to continue to move forward in market segments. In addition to having a complete series of creative design products,
also works with upstream manufacturers such as , Intel and NVIDIA to provide many designers with the most complete and fastest creative software. For example, through ConceptD computers, you can create real-time images in Blender software. Observe the final rendering results and output the final image through the AI denoising of NVIDIA GeForce RTX GPU. GPU rendering can be enabled in Keyshot, which greatly reduces the waiting time for rendering. Now GPU hardware acceleration will be widely used in various CG software.
It can be seen that Acer, which is user-centered and lifestyle-oriented, is constantly adapting to personalized user needs, providing customers with the product platforms they need to facilitate efficient creation and office work.
However, from the perspective of the PC market, which manufacturer does not hold high the banner of "user-centered", and how can Acer seize the first place in the market. In this regard, Huang Ziting said that Acer must run firmly on the road of continuous innovation and must run faster than "others" in order to achieve the ultimate goal.
Yes, although the designer group is not as large as the gaming group, Acer is still moving forward unswervingly. Don’t underestimate the designer group, don’t underestimate ConceptD, and don’t underestimate Acer’s strength. It is not only the most comprehensive creative design category in the PC industry, leading the PC industry, but also gradually becoming the link and platform for the design community, carrying It not only fulfills the dream of the design industry, but also serves as a helper, enabler and companion for designers.
●Building an environmentally friendly and healthy ecology will continue to the end
If ConceptD, the world's first design and creation family brand with a complete product line, has opened a new chapter for Acer to lead the industry, then the launch of future environmentally friendly products has opened a new chapter for Acer. A new door, and this door will never be closed with the concept of "sustainable development".
With the outbreak of the global epidemic, Acer took the lead in launching an antibacterial notebook: Fei S5. Feifei S5 breaks the barrier between technology and people. Its appearance uses silver ion antibacterial ingredients that comply with EU Biocide Product Regulation (BPR) and US Environmental Protection Agency (EPA) standards, which can effectively reduce the touch screen and the growth of bacteria on the surface of the touch panel, thoroughly exploring the balance point between technology and life, and making due contributions to human health.
However, Acer believes that antibacterial is not the ultimate goal. Green environmental protection is a very challenging task, and it is by no means as simple as antibacterial. As a well-known PC manufacturer, implementing environmental protection into the product itself is a top priority. Therefore, the birth of the Acer Vero Hummingbird Future environmentally friendly notebook can be described as revolutionary. (For information about Acer Vero Hummingbird·Future Eco-friendly Edition Notebook, please refer to "Protect the environment by talking less and doing more Acer Vero Hummingbird·Future Eco-friendly Edition Notebook In-depth Experience")
Speaking of this, we can actually look back at Acer in May this year At the spring new product launch conference, the theme of "Opening a New Perspective" to look forward to a green future was put on the table. Acer's notebook made of at least 30% PCR recyclable materials triggered a collective discussion. Although there was no physical experience, it was enough to shake the public. People's hearts. Today, in just five months, the environmentally friendly series product line has increased from one to more than five, including TravelMate Voyager·Future Environmentally Friendly Edition notebook, Veriton Mini·Future Environmentally Friendly Edition mini host, and the first sustainable concept The BR277·Future Environmentally Friendly Version monitor and Future Environmentally Friendly Version mouse, mouse pad and other peripheral products carefully implement the concept of sustainability.
It cannot be said that environmentally friendly products are an important step for Acer PC to break out of the industry. As a socially responsible company, Acer's series of environmentally friendly products are efforts for the sustainable survival of mankind in the future. Huang Ziting pointed out that Acer hopes to gain greater influence by continuously producing environmentally friendly products, awakening more partners to support environmental protection with Acer, and build an environmentally friendly ecosystem together. No one wants future generations to live in a world where the climate is changing drastically and the world is full of plastic garbage. Therefore, Acer has also made a commitment to launch the Earthion Earth Mission to invite partners to join and join the RE100 initiative, promising to achieve 100 goals by 2035. % use green energy.
Environmental protection, in fact, has no ultimate goal. Only by constantly improving ourselves and constantly using practical actions to chase the near-perfect protection of the earth zero point can we lay a solid foundation for endless survival and sustainability. For Acer, Vero will be a never-ending innovation and a firm cornerstone on the road ahead.
As Ms. Huang Ziting emphasized, in the post-epidemic situation, people are very particular about cleanliness and are trying their best to fight against bacteria. Their lifestyles have also changed due to the epidemic. Because of this, Acer wants to provide the entire market with "love cleanliness, love The antibacterial and environmentally friendly products of "Earth" will also be promoted and implemented with the purpose of "loving cleanliness and loving the earth".
(7788340)
Yes, although the designer group is not as large as the gaming group, Acer is still moving forward unswervingly. Don’t underestimate the designer group, don’t underestimate ConceptD, and don’t underestimate Acer’s strength. It is not only the most comprehensive creative design category in the PC industry, leading the PC industry, but also gradually becoming the link and platform for the design community, carrying It not only fulfills the dream of the design industry, but also serves as a helper, enabler and companion for designers.
●Building an environmentally friendly and healthy ecology will continue to the end
If ConceptD, the world's first design and creation family brand with a complete product line, has opened a new chapter for Acer to lead the industry, then the launch of future environmentally friendly products has opened a new chapter for Acer. A new door, and this door will never be closed with the concept of "sustainable development".
With the outbreak of the global epidemic, Acer took the lead in launching an antibacterial notebook: Fei S5. Feifei S5 breaks the barrier between technology and people. Its appearance uses silver ion antibacterial ingredients that comply with EU Biocide Product Regulation (BPR) and US Environmental Protection Agency (EPA) standards, which can effectively reduce the touch screen and the growth of bacteria on the surface of the touch panel, thoroughly exploring the balance point between technology and life, and making due contributions to human health.
However, Acer believes that antibacterial is not the ultimate goal. Green environmental protection is a very challenging task, and it is by no means as simple as antibacterial. As a well-known PC manufacturer, implementing environmental protection into the product itself is a top priority. Therefore, the birth of the Acer Vero Hummingbird Future environmentally friendly notebook can be described as revolutionary. (For information about Acer Vero Hummingbird·Future Eco-friendly Edition Notebook, please refer to "Protect the environment by talking less and doing more Acer Vero Hummingbird·Future Eco-friendly Edition Notebook In-depth Experience")
Speaking of this, we can actually look back at Acer in May this year At the spring new product launch conference, the theme of "Opening a New Perspective" to look forward to a green future was put on the table. Acer's notebook made of at least 30% PCR recyclable materials triggered a collective discussion. Although there was no physical experience, it was enough to shake the public. People's hearts. Today, in just five months, the environmentally friendly series product line has increased from one to more than five, including TravelMate Voyager·Future Environmentally Friendly Edition notebook, Veriton Mini·Future Environmentally Friendly Edition mini host, and the first sustainable concept The BR277·Future Environmentally Friendly Version monitor and Future Environmentally Friendly Version mouse, mouse pad and other peripheral products carefully implement the concept of sustainability.
It cannot be said that environmentally friendly products are an important step for Acer PC to break out of the industry. As a socially responsible company, Acer's series of environmentally friendly products are efforts for the sustainable survival of mankind in the future. Huang Ziting pointed out that Acer hopes to gain greater influence by continuously producing environmentally friendly products, awakening more partners to support environmental protection with Acer, and build an environmentally friendly ecosystem together. No one wants future generations to live in a world where the climate is changing drastically and the world is full of plastic garbage. Therefore, Acer has also made a commitment to launch the Earthion Earth Mission to invite partners to join and join the RE100 initiative, promising to achieve 100 goals by 2035. % use green energy.
Environmental protection, in fact, has no ultimate goal. Only by constantly improving ourselves and constantly using practical actions to chase the near-perfect protection of the earth zero point can we lay a solid foundation for endless survival and sustainability. For Acer, Vero will be a never-ending innovation and a firm cornerstone on the road ahead.
As Ms. Huang Ziting emphasized, in the post-epidemic situation, people are very particular about cleanliness and are trying their best to fight against bacteria. Their lifestyles have also changed due to the epidemic. Because of this, Acer wants to provide the entire market with "love cleanliness, love The antibacterial and environmentally friendly products of "Earth" will also be promoted and implemented with the purpose of "loving cleanliness and loving the earth".
(7788340)
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