I admit, it is too difficult to be a fan of Rihanna Rihanna. The new album did not come, but a new business came. This time Rihanna will sell skin care products!
Rihanna attended the Fenty Skin online press conference for styling photos. Picture source: @Rihanna Information Weibo
Rihanna's personal skin care brand Fenty Skin was officially launched on July 31. On the 29th, the pre-sale page of the official website collapsed due to the large number of people. The first batch of 3 products has been released, namely TOTAL CLEANS'R REMOVE-IT-ALL CLEANSER priced at US$25, FAT WATER PORE-REFINING TONER SERUM priced at US$28, and containing SPF 30 The moisturizing day cream (HYDRA VIZOR INVISIBLE MOISTURIZER BROAD SPECTRUM SPF 30 SUNSCREEN) is priced at US$35 and is basically the most daily necessity.
Fenty Skin product blockbuster
The product packaging design continues the simple style of Fenty Beauty, and the bottle is really beautiful just by looking at it. Fenty Skin is the same as Fenty Beauty. The boss still personally appears in the promotion, carries the goods in person, and even appears without makeup to shoot Fenty Skin official website promotional photos. Looking at Ripo's tight skin, she has taken good care of her skin.
Rihanna appears without makeup in Fenty Skin official website promotional image
Rihanna appears in Fenty Skin official website promotional image without makeup
Rihanna said in the Fenty Skin promotional video: "My skin care journey is quite complicated, because some parts of my face are oily and some are dry. Sexually, plus I have very sensitive skin, and I am still in my 30s, so developing Fenty Skin is a challenge for me, taking into account all skin types and conditions, but you know, I just like it. Challenge. ”
Fenty Skin’s SPF-containing day cream uses the Reef Safe ingredient series, which is harmless to the ocean. The product promotes environmentally friendly recycling of packaging and provides refill service (which means that after you use the product, you can refill it at a discounted price) Buy refills, or take the previously empty bottles and go directly to offline distributors to fill them with product). Rihanna also honestly said that less than 1% of fragrance was added to make the product feel better, but it is completely gentle and harmless to the skin. (Text source: @Rihanna Information Weibo)
Rihanna appears in the Fenty Skin promotional video
Judging from Fenty Beauty’s reputation, sales and the overload of Fenty Skin’s official pre-sale website, Fenty Skin’s sales are not a problem. After all, Rihanna’s personality charm is also important. Over there, who would dare to dissatisfy if you show your face to bring the goods in person?
The only people worthy of sympathy are the fans. R9’s new album is far away. Open the Weibo of @Rihanna Information. In addition to sporadic posts of Rihanna’s previous concert clips, there are also dynamic information about various Rihanna brands. Let’s feel the despair and sadness of fans...
Rihanna released Fenty Skin promotional pictures, fans commented ↓
Fenty Skin latest promotional pictures
Fan comments
Rihanna’s personal luxury fashion house brand ‘FENTY’ behind-the-scenes photos were exposed, fans People commented like this ↓
Rihanna’s behind-the-scenes photos of her personal luxury fashion house brand ‘FENTY’
Fan comments
“Beauty blogger” Rihanna’s video of demonstrating Fenty Beauty’s new lipstick was exposed, and fans commented like this ↓
Rihanna demonstrated Fenty Beauty’s new lipstick
Fans Comment
However, Rihanna finally responded to the long-awaited release of a new album. Just the day before Fenty Skin went on sale, Rihanna tweeted "Music is still my baby." Did you see it? No matter how popular the business is, Music is still my dearest child!
Rihanna tweeted "Music is still my baby"
Recently, Rihanna also said in an exclusive interview with Entertainment Tonight that her new music is worth the wait: "I have always been creating music, and when I am ready, I will launch it in a way that I feel is suitable. When it comes out, you won't be disappointed. It's worth the wait. I'm not going to take this album lightly just because fans have been waiting for it. It's taken so long. I want to make it worth it. wait."
Does Rihanna's words give fans reassurance? It feels like fans are looking forward to the new album even more. Wait, maybe it will be released in 2030!
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I have to say, Rihanna's business path and her Her music is as successful as ever. The authoritative fashion industry media "WWD" once commented on Rihanna: In the past few years, Rihanna has proven that she is the most successful person in transforming from a musician to an entrepreneur. This "singer" in her With several major fashion deals under her belt during her career, Fenty Beauty has proven that Rihanna is a force to be reckoned with, and has set herself apart from other celebrities by launching her own business. Setting a new standard for diversity and inclusion, her other brands such as Savage Rihanna owns Fenty Beauty, a personal makeup brand with annual sales of over US$570 million, Savage With a personal asset of US$600 million, she has become the richest female singer in Forbes history.
The success of Rihanna’s own beauty brand is not only due to her personal influence, but also to her careful management and personal delivery. Celebrity-created brands, Kylie Cosmetics of the Kardashian family’s younger sister, have become leaders in the cosmetics industry. Beckham ’s personal cosmetics brand Victoria Beckham Beauty (VB Beauty for short) is also booming. Lai Lai and editors regard them as For example, take a look at the highlights and successes of celebrity makeup brands.
Brand features with outstanding personality -
Beauty brands founded by celebrities most directly reflect the characteristics and charm of the stars themselves. For example, Fenty Beauty has the domineering look of Rihanna. and highlighter, Kylie Cosmetics embodies Kylie’s sexy and hot style, while VB Beauty is the high-end handsome style of Beckham’s fashion line
Victoria Beckham Beauty
Fenty Beauty has distinctive European and American characteristics, focusing more on base makeup and contouring, and is versatile and soft. The Mist Shaping Stick is also Fenty Beauty’s best-selling star product. It comes in 12 shades and is used for concealing blemishes and contouring. It is very suitable for creating three-dimensional European and American makeup. I believe that girls who like European and American styles will be more or less impressed by Fenty Beauty's makeup.
Fenty Beauty Variety Soft Mist Sculpting Stick
Rihanna European and American Three-dimensional Deep Makeup
In addition, as Rihanna's personal makeup brand, Fenty Beauty has the same personality characteristics as Rihanna. It is confident, open, uninhibited, domineering, and bright.
Fenty Beauty advertising image
Many Fenty Beauty products have 3D streamer elements, and the makeup effect is a kind of crystal sparkle with pearlescent light, such as Stardust Bomb 3D streamer lip glaze , which creates a glass lip makeup effect and highlights the lips. The moisturizing highlighter; and the electric killer 3D streamer powder , which is a creamy powder mixed with high-gloss powder, and it will brighten with just one swipe.
Fenty Beauty Stardust Bomb 3D Streamer Lip Glaze
Fenty Beauty Star Diamond Bomb 3D Highlight Powder
Electric Light Killer 3D Streamer Powder Makeup Effect Picture
There are two celebrity highlight products that editors like more, Star Diamond Bomb 3D Highlight Powder and Naked Gold Body Highlight liquid, delicate 3D sparkling highlight, like a bath diamond.
Star Diamond Bomb 3D Highlight Powder Makeup Effect Picture
Highlight your shining points while applying makeup to create a makeup that shines like a diamond. You can also "Shine bright like a diamond" like a Japanese woman.When the nude gold body highlighter was launched, Rihanna also appeared in person to demonstrate it. Her whole body was shining with luster, and her figure was also amazing. She was so domineering and beautiful that she stood out among the crowd!
Rihanna demonstrates body highlighter picture source: @Rihanna_official Weibo
In addition, Fenty Beauty also conveys the idea that girls should be confident. It previously invited Wang Ju to be the spokesperson of Fenty Face (Fenty Face is the personal characteristic of Fenty Beauty by Rihanna and recommended makeup Look), and Sister Ju is the representative of a confident girl. Although her own conditions are not very in line with the mainstream aesthetics, she has found a European and American style makeup that is more suitable for her through her own efforts, and she can live a wonderful and beautiful life. , being a shining and confident self, this must be something that Ripo appreciates.
Fenty Face spokesperson Wang Ju
Let’s talk about Kylie Jenner’s makeup brand Kylie Cosmetics. This is the brand that put her on the Forbes list of the world’s richest people.
kylie Source: kyliecosmetics ins
In November 2015, 19-year-old Kylie Jenner launched her signature lipstick series, Kylie Lip Kits. In 2016, Kylie Jenner partnered with Seed Beauty to launch her own beauty brand, Kylie Cosmetics. Since then, she has gradually expanded her products to categories such as eye shadow, highlighter, and blush. Kylie Cosmetics has reached sales of 420 million in one and a half years since its launch. This growth rate even exceeds that of many first-line brands focusing on beauty products. Later, Kylie Jenner, who was only 21 years old, was included in the Forbes list of the world's richest people with a net worth of US$1 billion.
The overall style of Kylie Cosmetics products is mainly pink, with bright packaging colors and bold patterns, which are both girly and sexy.
Image source kyliecosmetics ins
Kylie Cosmetics is best known for its lip makeup products. The iconic logo on the packaging is the sexy thick lips that Kylie is proud of. Although Kylie has also caused controversy because of her lip augmentation, so what? Dare to try the style you like and not accept judgment from others is the attitude pursued by girls today. There are already many restrictions in life, so why give yourself more restrictions.
Picture source kyliecosmetics ins
Like Rihanna, Kim also has an incomparable love for makeup and has done a lot of research. She has launched many useful items. Liquid matte lipstick, highlighter powder and concealer have all become popular items. .
Picture source kyliecosmetics ins
At the London Fashion Week in September last year, Beckham finally launched the first makeup series of her namesake brand Victoria Beckham, Victoria Beckham Beauty. The makeup released based on the fashion brand took the high-end design route from the beginning. , the product packaging is mainly in black, white and gold tones, which is very cool and simple yet luxurious.
Victoria Beckham Beauty Picture source: Victoria Beckham Beauty ins
The outer packaging is mainly a simple carton with black text on a white background, advocating the concept of nature and sustainability.
Victoria Beckham Beauty
The first wave of products released were mainly eye makeup, including eye shadow, eye shadow paste and eyebrow pencil. Later, lip glaze, makeup primer and other products were also released.
Picture source: Victoria Beckham Beauty ins
The good news is that VB Beauty is also coming to China! According to a report by BoF Fashion Business Review last week, VB Beauty plans to open an official flagship store on Tmall International. Looking forward to it!
Celebrities personally carry goods with the help of social media -
Celebrities personally carry goods is also one of the advantages of self-created brands. After all, the brand has a deep celebrity imprint, and the best-selling products are absolutely inseparable from the celebrity's personal charm. Taking Fenty Beauty as an example, it seems that what attracts Japanese women more than playing music is being a "beauty blogger" and posting makeup videos.
Don’t know how to use Fenty Beauty products? Look at my mother. Online demonstration of how to use the star product Variety Soft Mist Sculpting Stick.
Personally show me the Fenty Beauty contour stick
The hairline should also be taken care of
The nose shadow
The jawline should also be repaired
Eye makeup should also be exquisite↓
Eye shadow "I am so beautiful"
The bronze powder is also the treasure of the store↓
Bronze powder further contours
Finally, the body highlight is stunning!
Body Highlight High Energy Demonstration
Body Highlight High Energy Demonstration
Try out the new radiant magic wand moisturizing lipstick in 10 colors. The professionalism of this product is comparable to Li Jiaqi .
Radiant Magic Wand Moisturizing Lip Balm
Radiant Magic Wand Moisturizing Lip Balm
When trying out blush creams, if you insist on trying one color, you have to drink a round of shots together. Such a boss is so cute.
Color Test Blush Cream
Europe and the United States also like nude makeup, Rihanna personally demonstrates No Makeup Makeup Look nude summer makeup: Summer Fenty Face!
Nude summer makeup
In addition to the boss’s ability to bring goods, social media also plays a vital role in promoting celebrities’ own brands. Kylie often shares her makeup looks on her social media and promotes new products. You must know that Kylie is the queen of social media. She currently has 180 million fans on Instagram. In 2018, Kylie Jenner replaced Beyoncé as the most valuable opinion leader on social media. As a cosmic blogger, bringing goods is not just a matter of time.
Share makeup look Source: Kylie ins
Source: Kylie ins
Online promotion of skin care line Kylie Skin Source: Kylie ins
In comparison, Rihanna’s Fenty Beauty has been more successful in opening up the Chinese market. In September 2019, Fenty Beauty opened an overseas flagship store on Tmall International and participated in Tmall Super Brand Day activities. Even before entering Tmall, Fenty Beauty had already opened an official brand account on Xiaohongshu to promote the brand and pre-heat the products, attracting a large number of bloggers to participate in the trial and attracting a large number of fans. It has laid the foundation for integrating into the Chinese cosmetics market.
Fenty Beauty announced Fan Chengcheng as the spokesperson for the Greater China region
In addition to inviting Wang Ju to be the spokesperson for Fenty Face, Fenty Beauty also announced that Fan Chengcheng will be the spokesperson for the Greater China region, Li Kaixin will serve as the brand ambassador for the Greater China region, and Mia Kong will be Fenty Face’s friend. Although in the brand The selection of the ambassador has caused a lot of controversy, but it can still be seen that Fenty Beauty attaches great importance to expanding the Chinese market and is also making more attempts to attract Chinese friends and fans.
The collaboration between Fenty Beauty and Heytea some time ago was a successful exploration of localized marketing in the Chinese market by exploring the preferences of young Chinese consumers.
Fenty Beauty and Heytea co-branded
Brand Diversity and Inclusiveness -
Since its birth, Fenty Beauty has emphasized the inclusivity of the brand and the diversification of products. The products are suitable for a variety of skin types and skin colors, especially liquid foundation products. Currently, the Filter Master series of Soft Light Skin Foundation, Hydrating Nude Skin Foundation and Concealer are each available in 50 colors, covering the makeup needs of women in different regions.
Fenty Beauty Filter Master Soft Light Skin Foundation Advertising Picture
The official color test charts for lipsticks, contouring and other makeup products include arm swatches of various skin tones. Fenty Beauty’s advertising pictures also invite women of different skin colors from various regions to appear.
Official color test advertising image of Fenty Beauty’s bronzer powder
VB Beauty and Kylie Cosmetics will also use color test renderings of models with different skin colors in their official advertising images. This diverse and inclusive brand concept is suitable for beauty consumption in various countries. The company adheres to the position of "anyone can own our products", which is also in line with the concept of "racial equality" that people pay more and more attention to nowadays, and has accumulated goodwill for the brand.
Source: Victoria Beckham Beauty ins
Kylie Cosmetics
The diversification of brands is also reflected in the increasingly popular cross-border cooperation, such as the just mentioned Fenty Beauty and Heytea Zhizhi Taotao jointly launched blush, and Kylie Cosmetics teamed up with Starbucks They have launched Frappuccino lip gloss sets, etc. Like many big beauty brands, they are also trying hard and innovating on the road of cross-border co-branding.
Kylie Cosmetics joins hands with Starbucks to launch Frappuccino Lip Gloss Set
Some time ago, Kylie and her sister Kendou teamed up to launch Kendall & Kylie Jenner Proceeds from the donation will be used for black equality.
Kendall Kylie Jenner This allows celebrities to create their own beauty brands and win a wider world.
Okay, having talked about this, I wish the editor can wait for Ripo’s new album as soon as possible!
