was born, started a business, and worked hard with the reform and opening up, and in one fell swoop, the imported Volkswagen took root in Jinan. Now it is flourishing and beautiful. China's Qingdao, Jinan's Li Bin; Laoshan have your dreams in the future, Qianfo Mountain will also remember your scenery.
There is an article about Li Bin on the Internet, saying that he is handsome in appearance, witty and humorous, bold and generous, and has a clear distinction between love and hate. Anyone who has dealt with him knows that this statement is true.
was interviewing Li Bin in the conference room of the imported Volkswagen 4S store. This business elite, who has entered his forties, sits upright, speaks in a low tone, has a soft tone, speaks appropriately, and exudes confidence in his humility, which is admirable.
In 2010, on the night when the largest brand-new imported Volkswagen Dehui 4S store in Jiangbei, western Jinan, was completed, the showroom was brightly lit, and several brand-new vehicles in the white showroom were dazzling. In an instant, Li Bin suddenly felt uncontrollable excitement in his heart. Although in the nine years since then, such touches have been rare.
was moved at this moment, perhaps because he saw that his busy business over the past few years has taken shape, or he could have foreseen that this exhibition hall will be busy for another few years. At least at that moment, Li Bin, a man from Shandong who seemed to be serious about words, was really moved.
Compared with many old car people who started working hard in the 1990s, Li Bin entered the automobile industry relatively late. In 2002, Li Bin, who had been working for several years after graduating from university, entered an imported car company in Qingdao and began his automotive career, which lasted 17 years.
In 2006, Li Bin came to the provincial capital from Qingdao and independently initiated Volkswagen Import's business in Jinan. At that time, North and South Volkswagen already occupied most of Shandong's auto market. However, Li Bin, who was unfamiliar with the place, relied on the unique wit and generosity of Qingdao people to let the imported Volkswagen take root in Jinan, and three years later, it built the largest and most standard German Volkswagen 4S in North China. shop.
Li Bin, 40, calls himself a contemporary of reform and opening up. Recalling when he first started working in 1996, Li Bin said that when he saw someone using a mobile phone to make calls, he would be very envious. When we first entered the automobile industry in 2002, very few people bought private cars. In just a dozen years, almost every family now has a private car, and even families with good conditions have several cars. This is entirely due to the benefits that the country's reform and opening up policy has brought to the people. The economic and cultural development achievements achieved by reform and opening up have also brought cars into the home, and the distance between us and developed countries has been continuously shortened. Although our current per capita car ownership is not as good as that of developed countries, the overall car growth is very fast, and it is already the world's largest car market. I believe it will get better and better in the future.
With the prosperity of the auto market, imported Volkswagen has also grown rapidly in Shandong. In 2001, imported Volkswagen vehicles began to enter the Chinese market, and in 2006, the first 4S store opened. At present, imported Volkswagen has 7 stores in the province. Li Bin said that he believes that as imported Volkswagen continues to introduce new international standard models, the brand will have a better tomorrow. Since
has been in the industry for 17 years, Li Bin has always adhered to his established path, which is to focus on brand value and better serve customers. Li Bin said with unique modesty that he did not have high requirements or goals at the beginning. He feels that if he has not been eliminated by this industry after more than ten years and maintains his unique insights and management characteristics, this will be enough.
Li Bin’s home is in Qingdao, his family also stays in Qingdao, and even the company’s headquarters is also in Qingdao. As a Qingdao native, Li Bin has a strong affection for his hometown. According to friends who are familiar with him, he has said more than once that he wants to return to Qingdao. It is precisely because of this that he especially cherishes his days in Jinan and even more cherishes the friends he made in Jinan. Perhaps, when he retires in old age, he will open up a few acres of fertile land on Laoshan Mountain and plant a few cups of green tea. At that time, I will make an appointment with my close friends. "The words in Dongli are affectionate, and the love is in harmony with the fragrance of Laoshan."
Li Bin also has a profound understanding of the future of automobiles. He said that the current changes in the automobile industry are changing with each passing day, and he even said that all of them are disruptive innovations.In the next five years, the car sales model will undergo fundamental changes. For example, he said that pure electric vehicles and driverless vehicles are about to enter our lives. In the future, these new technologies will definitely peak our lives, and online ride-hailing will change the existing car business model. The changes in the 40 years of reform and opening up have exceeded people's imagination. So what will the auto market look like in the next 40 years? "It's really unimaginable." Li Bin said.
