Gain insight into the power of sports and grasp the pulse of the industry! The 996th issue of Sports Big Business, welcome to pay attention to the best sports industry information platform. Author of this article: Chen Zengyi Sports Big Business Reporter On the afternoon of the 2

Insight into the power of sports and grasp the pulse of the industry! Big Sports Business Issue 996, welcome to pay attention to the best sports industry information platform.

Author of this article: Chen Zengyi

Sports big business reporter

On the afternoon of 27th, British Reuters reported that due to LeTV Sports failing to pay a recently due installment, the AFC has terminated its four-year contract with it. Event broadcast contract. Big Sports Business confirmed the news after multiple verifications. The contract between the two parties was canceled last week, and LeTV Sports will lose the exclusive media broadcast rights for the next games of the AFC Champions League. The AFC is looking for new partners, and according to the news learned by Big Sports Business, the one that will take over may be Sports and Olympic Power . There is also news that PPTV will broadcast the AFC Champions League games.

Sports Olympic power may take over, PPTV is expected to broadcast the AFC Champions League?

html On the afternoon of the 27th, after the news that the AFC had terminated its contract with LeTV Sports for broadcasting events, Phoenix Technology reported that "LeTV Sports officially responded that this situation is not true. The copyright cooperation is proceeding smoothly." He also posted a statement about the copyright of LeTV Sports AFC and Chinese Super League .

▼LeTV Sports statement in Phoenix Technology report

This statement denies that LeTV Sports has canceled the contract with the AFC, and states that CCTV will obtain the rights to broadcast the next AFC Champions League games. It also states that LeTV Sports has all the 2017 Chinese Super League matches. Live streaming rights. Sports Business then asked LeTV Sports Public Relations Department for verification. The other party denied that the statement was officially issued by LeTV Sports and did not provide further explanation on the relevant situation. LeTV Sports originally planned to broadcast the AFC Champions League group stage match between Lokomotiv Tashkent and Al Ahli in Dubai at 19:00, but it failed to be broadcast normally, further confirming that there is a problem with LeTV Sports' AFC copyright.

Industry insiders told Sports Big Business that it is true that the AFC has terminated the four-year event broadcast contract with LeTV Sports, and LeTV Sports is determined to lose the exclusive all-media rights to the next AFC Champions League games. At present, among the potential buyers of the AFC copyright, Sports Olympic Power is the most likely to take over. A senior person in the industry revealed to Big Sports Business, "The AFC has taken over the deal in China, and a contract may be signed next week." He also said that the person who took over the deal is the largest event copyright operator in the country.

After taking over the deal, TiAo Dynamics is likely to distribute the copyright to PPTV, which is closely related to it. Of course, LeTV Sports can also seek copyright distribution from new receivers and continue to broadcast AFC Champions League games. Sports Big Business contacted the executives of Sports Olympic Power and PPTV respectively on the phone, but neither gave a clear reply.

In the middle of this month, Sports Big Business reported the news that "LeTV Sports gave up the exclusive new media copyright of the Chinese Super League, and PPTV and other platforms will broadcast the Chinese Super League." LeTV Sports reached a two-year new agreement with the Chinese Super League media copyright owner Ti Ao Dynamics for 2.7 billion yuan. Media exclusive cooperation, but after a season of testing the waters, the possibility of LeTV Sports making back its capital through the Chinese Super League is close to zero, so it chooses to give up its exclusive rights to new media broadcasts, and PPTV, Tencent and other platforms have entered into multiple sharing.

One day before the start of the second round of the Chinese Super League team's AFC Champions League, news came to light that the AFC had terminated its contract with LeTV Sports. Many fans were also very worried that "the broadcast of the Chinese Super League team's games would be affected." A person familiar with the matter told Sports Business, "The AFC usually does not stop the game all at once, and will try its best to consider broadcasting the game."

Among the current potential takers, Sports Olympic Power is indeed the most suitable choice. The predecessor of Sports Power Company is Beijing Hua'ao Star Sports Communication Co., Ltd., which has been a frequent visitor to Chinese football. In 2009, Hua'ao Star cooperated with the AFC to become the signal production and copyright distribution partner of the AFC Champions League and World Cup preliminaries. Sports Dynamics is involved in football signal production and copyright distribution, including the Chinese Super League and China Team series games, and has rich experience and resources. More importantly, the financial backers behind the Sports Olympic Power are powerful.

Money is tight, LeTV Sports loses copyrights one after another

"2017 is the peak year of LeTV Sports in the media business, and the entire copyright and content will be at the highest position."At the end of 2016, Sports Big Business interviewed LeTV Sports CEO Lei Zhenjian. At that time, Lei Zhenjian was full of confidence in LeTV Sports' media business this year, but the peak of copyright means that LeTV Sports will also usher in a new era. Due to the huge pressure on copyright fees, LeTV Sports seems to be a bit overwhelmed.

According to the previous contract, the media copyrights owned by LeTV Sports in 2017 include: In 2015, LeTV Sports obtained the exclusive broadcast rights of the Hong Kong Premier League for 83 years for US$380 million; Later, it spent US$110 million to acquire the full media rights for all AFC events in mainland China from 2017 to 2020; in 2016, LeTV Sports acquired the exclusive new media broadcasts of the Chinese Super League in the 2016 and 2017 seasons for RMB 2.7 billion. Copyright; in September, it was announced that it had obtained the copyright of NBA in Hong Kong and Macau for the next five seasons (2016-2021 season). It is rumored that the total price is more than 100 million US dollars.

▼ Lei Zhenjian previously said. LeTV Sports' copyright business must return to commercial considerations

This year, LeTV Sports' two important copyright contracts have had problems. First, two weeks before the start of the Chinese Super League, it was revealed that LeTV Sports had given up the exclusive new media rights of the Chinese Super League, and then today, Reuters broke the news that LeTV Sports' four-year Asian Football Confederation (AFC) broadcast contract was terminated last week because LeTV Sports failed to pay the latest installment due, which included the AFC Champions League and 2018. In December last year, LeTV Sports also almost lost the broadcast rights of the Premier League due to payment issues, and paid for the Premier League 2016-2017 season at the last moment. The issue of the remaining payment of US$30 million for the copyright was solved.

LeTV Sports has always been short of funds. Although LeTV Sports raised 8 billion in financing in 2016, LeTV Sports paid a high cost to obtain high-quality copyright. There have been media reports that LeTV Holdings CEO . Jia Yueting once misappropriated more than 2 billion yuan of LeTV Sports' B round of financing to LeTV's other business lines. This "big shift" directly led to LeTV Sports' "overdue copyright contract issue" at the end of last year. In January this year, it was announced that it had received 15 billion yuan in financing from Sunac to support its continued operations. However, so far, it is unknown whether some of the misappropriated funds have been returned to LeTV Sports. More than 3 billion has not been finalized so far.

In 2015, after acquiring the full media rights for all AFC events in mainland China from 2017 to 2020, the national football team miraculously broke into the top 12, providing LeTV with The ratings benefits brought by sports cannot be underestimated. The agreement on the AFC Champions League will take effect from the AFC awards and AFC Champions League draw ceremony in December 2016. Last week, the first round of the AFC Champions League group stage started, and the Chinese Super League BIG3 Guangzhou Heng Dalian, Shanghai SIPG and Jiangsu Suning all got off to a good start in the AFC Champions League.

The second round of the AFC Champions League group stage will continue this week. Before the start, the betting company has already opened the odds of winning the AFC Champions League. The three Chinese Super League teams Evergrande, SIPG and Suning have taken the top three spots in the odds list. Ratings are also guaranteed. Under such circumstances, it is indeed a pity that LeTV Sports will lose the exclusive rights to the AFC Champions League.

PPTV returns to the commanding heights?

If it can obtain the copyrights of the AFC, including the AFC Champions League, then PPTV’s copyright strength will be further enhanced. As the earliest platform to get involved in sports broadcasting, it was once surrounded by latecomers. PPTV is likely to regain its position as a leader in the next few years. The high ground.

In August 2015, PPTV announced that it had obtained the exclusive full media rights for the 2015-2020 La Liga in China at a total price of "250 million euros" and nearly 2 billion yuan. According to the agreement, PPTV will exclusively enjoy the full media copyright of La Liga in China (Mainland China, Taiwan, China and Macau, China), including television, Internet, new media and public broadcast rights (outdoor screens, subways, buses, cinemas, etc.) Broadcasting and copyright distribution rights of other media.

▼ Backed by Suning, PPTV is obviously more confident

In November 2016, Suning participated in the bidding through its PPTV and won the Premier League 2019-2022 season in mainland China and China for a total price of US$721 million (approximately RMB 5 billion). Exclusive full media copyright in Macau.

Before the start of the new Chinese Super League season, PPTV obtained the new media rights for the new season from Sports and Olympic Power. If PPTV follows suit this time, PPTV will successively take weapons and ammunition from LeTV Sports’ exclusive new media copyright library. After winning the Chinese Super League and the AFC Champions League, PPTV will own domestic football markets such as the Premier League, La Liga, Chinese Super League and AFC Champions League. The scarcest copyright resource.

Note: The pictures used in this article are all from the Internet

unless otherwise noted.