On July 7, Yuan Qingmao, Party Secretary and Chairman of Fenjiu Company, held a working meeting with Wang Xinguo, President of China Liquor Distribution Association. Fenjiu general manager Tan Zhongbao , Fenjiu Co., Ltd. deputy general manager Li Jun, Fenjiu Co., Ltd. assistant general manager Zhang Yongyun, secretary-general of China Liquor Distribution Association Qin Shuyao, former chairman of Beijing Sugar, Tobacco and Liquor Group Co., Ltd. Zhang Dechun, Beijing Jingtang and Liquor Industry Wang Hui, director and general manager of the Co., Ltd., and relevant persons in charge of the China Liquor Distribution Association, Fenjiu, and Beijing Sugar, Tobacco, and Liquor Group attended.
Yuan Qingmao welcomed the arrival of Wang Xinguo and his delegation, and expressed his gratitude to the China Liquor Distribution Association for its support to Fenjiu over the years. He pointed out that in the future, Fenjiu will further deepen cooperation with the China Liquor Distribution Association to build "four consensuses" and contribute more to the high-quality development of Chinese liquor brands.
1. Gather quality consensus and stick to the original mission.
The quality program is an important part of the eight-point program for the rejuvenation of Fenjiu. Fenjiu will long-term adhere to the quality line of "making good wine, storing old wine, and selling fine wine", using technological innovation and craftsmanship to create high-quality products that strive for excellence to better meet consumer needs.
2. Gather innovation consensus and empower liquor reform.
Fenjiu will adhere to the concept of "making the traditional more traditional and the modern more modern", while organically unifying traditional craftsmanship with modern equipment, accelerating the construction of digital intelligence , empowering liquor with technology, and using digital intelligence to innovate and The scientific spirit promotes a new revolution in the liquor industry.
3. Gather cultural consensus and compose the splendid chapter of liquor together.
Promoting liquor culture is our common mission and responsibility. It is hoped that both parties can work hard to explore the value connotation of liquor culture, promote the formation of a cultural atmosphere that adapts to modern life scenes, continuously expand the "circle of friends" of liquor, and build a new cultural value expression system for Chinese famous liquors.
Fourth, build consensus on cooperation and build a communication mechanism.
hopes that all parties can uphold the belief of mutual benefit, win-win cooperation and development, effectively communicate and exchange each other's good experiences and practices, and work together to build a community with a shared future.
Wang Xinguo introduced the relevant work of the China Liquor Distribution Association and expressed his admiration for the rapid development of Fenjiu in recent years. He pointed out that the cooperation between Fenjiu and the China Liquor Distribution Association has always been a model of industry cooperation. It is hoped that in future cooperation, both parties can tap the potential for cooperation, expand cooperation areas, establish a sound communication mechanism, promote exchanges and cooperation between the two parties on a larger scale and at a deeper level, and better assist the common development of both parties.
Tan Zhongbao said that Fenjiu and the China Liquor Circulation Association have maintained good cooperation in brand promotion, cultural exploration and other aspects in recent years. In particular, the "Walking Fenjiu" cultural tour series has become a major part of Fenjiu brand promotion. IP. It is hoped that both parties can continue to dig deeper into Fenjiu culture, explore new ideas and innovate models in the next step of cooperation, promote the Fenjiu brand well, and help promote the high-quality development of Fenjiu in all aspects.
At the meeting, the two parties conducted exchanges and discussions on cooperation matters.
Source: Fenjiu Rong Media Center
