Are you satisfied with the large commercial complexes around you?
What areas do you still hope to improve?
Recently,
Minhang District's commercial complex evaluation system has been released.
A number of commercial complexes
have begun to conduct consumer "satisfaction" evaluations.
We will wait and see what the results will be.
(You are invited to participate at the end of the article,
leave your valuable opinions and suggestions
)
Three entities establish an evaluation system
Reassured consumption is an expansion of the connotation of consumer satisfaction, and consumer satisfaction is the core of assured consumption. with purpose.
In recent years, the district has formed an advantage in commercial volume and consumption concentration. The role of consumption in driving economic growth has become increasingly prominent. Among them, there are 24 commercial complexes with an area of more than 50,000 square meters, one with an area of more than 200,000 square meters, and 5- There were 23 households with a value of 200,000 and 12 with a value of less than 50,000. This shopping mall evaluation will mainly focus on 36 commercial complexes in the region.
The 36 commercial complexes participating in the evaluation in the area
| Commercial complex name | Scale and volume | |
| 1 | Zhongsheng World Mall | .2 million square meters or more |
| 2 | Pujiang Wanda Plaza | 10-200,000 square meters |
| 3 | Zhonggeng roaming city | 10-200,000 square meters |
| 4 | Bailian Southern Shopping Center | 10-200,000 square meters |
| 5 | Zhuanqiao Wanda Plaza | 10-200,000 square meters |
| 6 | Wei Jing Plaza | 10-200,000 square meters |
| Qibao Vanke Plaza | 10-200,000 square meters | |
| 8 | Qibao Dragon City | 10-200,000 Square meters |
| 9 | Aegean Shopping Park | 10-200,000 square meters |
| 10 | Vientiane City | 10-200,000 square meters |
| 11 | Longhu Hongqiao Sky Street | 10-200,000 square meters |
| 12 | Hongqiao Tiandi | 10-200,000 square meters |
| 13 | Xintian 360 Plaza (OCT) | 5-100,000 square meters |
| 14 | Longhu Minhangtian Street | 5-100,000 square meters |
| 15 | Longsheng International Commercial Plaza | 5-100,000 square meters |
| 16 | Xinzhuang Longzhimeng | 50,000-100,000 square meters |
| 17 | Color Life Times Square | 5-100,000 square meters m |
| 18 | CapitaLand Qibao Shopping Plaza | 5-100,000 square meters |
| 19 | Huibao Shopping Plaza | 5-100,000 square meters |
| 20 | Qixin Red Dot City | 5-100,000 square meters |
| 21 | Real Estate Plaza | 5-100,000 square meters |
| 22 | New Hualian Shopping Center | 5-100,000 square meters |
| 23 | Hongqiao Libao Plaza | 5-100,000 square meters |
| 24 | ||
| 26 | Pujiang City Life Plaza | html Below 1.05 million square meters|
| 27 | Feng Shang International Living Center | htmlBelow 1.05 million square meters|
| 28 | Huacao Xuhui U World | htmlBelow 1.05 million square meters|
| 29 | Huacao Life Center | htmlBelow 1.05 million square meters|
| 30 | Lotus International Plaza | htmlBelow 1.05 million square meters|
| 31 | Xuanhui City | |
| 32 | Shanghai Jiwan Dingfang | html below 1.05 million square meters|
| 33 | Qibao Paris Spring | html below 1.05 million square meters|
| 34 | Ala City | html below 1.05 million square meters|
| 35 | Longhu Min Planet Yuehui | html below 1.05 million square meters|
| 36 | Wujing Baolong Plaza | html Below 1.05 million square meters
Minhang The relevant person in charge of the Consumer Protection Section of the District Market Supervision and Administration Bureau said that safe consumption is a three-dimensional and comprehensive indicator system.
Government departments can understand whether an operator is legal and compliant based on the inspection situation, and can judge whether an operator has the conditions for "safe consumption" from a more objective perspective;
industry associations, due to their professionalism, can analyze whether an operator is legal and compliant from the institutional and other levels. Conduct professional evaluations of operators, but it is impossible to evaluate operators from the perspective of consumer experience.
Therefore, only by integrating the opinions of government departments, industry associations and consumers can a comprehensive evaluation result of an operator be obtained.
Therefore, three subjects need to be considered when designing a safe consumption evaluation system: the government, industry associations and consumers.
Shopping malls may be punished or rewarded
According to the evaluation system, government supervision represents a basic factor. If the basic factors are not met, such as the hygienic conditions of catering operators are not up to standard and the business qualifications are not complete, they will be punished. These are the basic requirements that operators must meet. Meeting these requirements will not improve consumer satisfaction, but if they do not meet , consumer satisfaction will drop sharply; the
industry association regulates performance factors, dissatisfaction will be punished and affect the consumer experience, satisfaction or excess satisfaction will be rewarded, but the marginal utility of the reward is diminishing. For example, if consumers go to a hotel to consume, if the hotel's service standards meet the corresponding star rating, the better the service, the greater the consumer satisfaction. If it is not done well, consumer satisfaction will decline, but the degree of decline will be smaller than the decline in basic factors. Low;
reward factor is that you will not be punished if you are not satisfied, and you will be rewarded if you meet or exceed the satisfaction. Reward factors mainly focus on consumer evaluation, such as adding new varieties to the restaurant, ensuring the freshness of ingredients, and providing in-depth services. These excess services will increase consumer loyalty, enhance the restaurant's reputation, and satisfy consumers.
"1+X" evaluation system is released
"1" in the "1+X" model refers to the government evaluation dimension, because it is responsible for the basic part of the entire evaluation system;
"X" refers to the evaluation objects evaluated by industry associations and consumers When making evaluations, industry associations and consumers are at a higher level, and their evaluation indicators are also more professional. Each industry has different indicators, which vary according to the industry, so it belongs to "X". When the industry to which the evaluation operator belongs changes, the "1" in the evaluation index does not need to change, but only the "X" in the evaluation system needs to be changed.
The dimensions that consumers are mainly concerned about include the following levels: 1. Product quality refers to the actual performance of the products provided by operators for consumers, for example, the quality of dishes provided by catering operators, the quality of clothing provided by clothing operators, etc.;
. Service quality is reflected in consumers’ evaluation of actual service quality. From the perspective of consumers, an operator’s service quality is an important criterion that is directly related to whether they continue to choose the operator. Service quality includes service attitude, Reflection ability, accuracy and familiarity of relevant professional knowledge, and time to resolve consumer concerns or complaints; . Operator impression refers to the image of the operator in the minds of consumers, which may affect consumer expectations, satisfaction, Even loyalty. To evaluate brand impression, you can refer to the quality evaluation of existing consumers by the operator.reporter learned that this year Minhang District will vigorously carry out creation and cultivation work according to this evaluation system, and evaluate it from three aspects: government supervision, industry standards and consumer experience, so that the work results can be quantified, analyzed and comparable. At the same time, the evaluation system is supplemented by combining the characteristics of the region to form characteristics on "X". In accordance with the concept of classified management, the "demonstration units for creating safe consumption" will be graded and evaluated, and differentiated management methods will be adopted to strengthen cultivation and management.
Are you satisfied with the comprehensive commercial complex around you? Where does
do better, and where does
need to be improved?
Welcome to leave us a message after this WeChat post.
We will send your valuable opinions
to major merchants for reference.
Reporter: Li Yi
Editor: Li Yi
