Speaking of Xiaomi, of course we think of its leader Lei Jun, who started his business in college. I have experienced the journey of mobile phones from imperfection to customization, and it was precisely because I saw Steve Jobs’ focus and success on Apple that I decided to enter

Speaking of Xiaomi , of course I recall the head Lei Jun. He started his business in college and experienced the journey of mobile phones from perfection to customization. It was also because he saw Steve Jobs’ focus and success on Apple. So I decided to enter the mobile phone industry, and it took decades. Undoubtedly, in the domestic product market, Xiaomi used to be a model of success. Now when you mention Xiaomi, you will definitely think of Huawei. Although the two companies were not far apart at the beginning, now Huawei has become the leader in China’s mobile phone industry, and Xiaomi Then he started to find another way and embarked on the "Cross" road.

Xiaomi is already well on its way to crossing borders. At 10:08 a.m. on April 1, Xiaomi Mobile officially posted on its official Weibo account: April Fools’ Day is no joke. The first new product preview: Xiaomi 9 SE Brown Bear Limited Edition Set! SUPER MI SUPER BROWN, just 3 days ago, at 11:08 noon on March 29, Xiaomi also officially announced the news of the specially customized transparent version of Xiaomi 9 Wang Yuan. The theme was called "Source Force is Coming". And it lives up to expectations and wants you to look good. And on April 3, Xiaomi is about to launch the FAW Besturn T55 rice-customized version of the car. Isn’t it impossible to live without crossovers these days?

Xiaomi who was not focused in the past and present life

Speaking of Xiaomi’s leader Lei Jun, it seems that he is not a “settled” boss. He started his business since college. Although it ended in failure, it was precisely because of this start-up. It laid the foundation of Xiaomi. Next, Lei Jun took Steve Jobs as his example. Although he had always been involved in mobile phone-related industries, he never "faced" mobile phone manufacturing until Apple mobile phones became popular around the world, allowing Lei Jun to see that consumer demand has already It is gradually changing from the past conformity to the current personality, and these are exactly the market opportunities that 40-year-old Lei Jun likes and sees, so Xiaomi appeared.

Xiaomi has indeed entered the market very successfully and once became the "arcade machine" for young consumers. However, as more and more domestic brands enter the market and gradually grow, the "cake" of mobile phones is gradually divided. As a pioneer, Lei Jun began to set his sights on the market. Besides mobile phones, what else could he do?

9th Anniversary Rice Fan Festival Cross-border fun

Is April 1st April Fool’s Day or Xiaomi’s release day? On this day, Wang Chuan, co-founder, senior vice president and president of China Region of Xiaomi Group, announced that Xiaomi’s 9th Anniversary Rice Noodle Festival will kick off on April 9th. Launched with the theme of "SUPER MI, SUPER BROW", Xiaomi 9 SE Brown Bear Limited Edition, Brown Bear Global Limited Edition Xiaomi Power Bank , and Xiaomi Suitcase 20-inch LINE FRIENDS Global Limited Edition are three new cross-border cooperation products. These products All will be unveiled one by one at the Rice Noodles Festival on April 9th.

As for this crossover, we actually hope that with the common popularity of Xiaomi and other brands, the power of the brand will become stronger, and we also hope that better brands can enter consumers' lives.

Xiaomi is going to produce a car. Do you dare to buy one?

html On April 1, Xiaomi officially announced that it will launch the FAW Besturn T77 Mifen customized car. This is not the first time for Lei Jun’s "ambition" to enter the automotive industry. As early as 2017, photos of Xiaomi signing a contract with BAIC Group were circulated on the Internet, so people speculated that this was Lei Jun's desire to enter the automobile industry. Although we have not seen a common car carrier between Xiaomi and BAIC, Xiaomi has never stopped on its way into cars, including smart driving recorders, smart rearview mirrors , smart car inverters , and smart car chargers. Waiting for a series of car accessories products, and this "Mifen Festival", what will happen to this customized version of T77?

Xiaomi has locked the price of this customized version at 89,800 yuan. The appearance and interior have not changed much. The Mifen customized version is positioned as a "holographic intelligent control SUV". It is equipped with Xiaomi's Xiaoai classmate to achieve Voice control, and voice interactive entertainment system. Combined with imitation wood grain decoration, it highlights the sense of technology and luxury.In terms of power, the Besturn T77 Mifen customized version uses a small-displacement 1.2L turbocharged engine, equipped with a 6-speed MT gearbox, with a maximum power of 105kW, a maximum horsepower of 143Ps, and a maximum torque of 204Nm.

Will you be tempted by Xiaomi’s customized version of T77?

Nonsense: Evergrande has recently acquired land to produce its own new energy vehicles. Gree Group’s Dong Mingzhu is also supporting funds to enter the automobile market. Now the head of Xiaomi is also eager to try cars. It seems that although the 2018 automobile market It’s a downturn, but in the long run, cars are still a sustainable industry. Will you buy these cross-border products? No matter what, the ghost girl wants to see it, just in case she likes it.