celebrates the 70th anniversary and strives for a new era. Thousands of people gathered together and Chengdu was excited!
In order to celebrate the 70th anniversary of the founding of the People's Republic of China, we will help Chengdu build the "Three Cities and Three Capitals" city brand, build a beautiful and livable park city, and cheer for the Universiade , a trendy event as a carrier and in the form of cultural tourism. With the purpose of shaping Chengdu's new cultural business card, the city-oriented challenge event is coming. This urban event aims to stimulate the public's enthusiasm for sports participation, gather the youthful energy of the city, awaken the city's infinite vitality, showcase the city's charm, and ignite the city's passion.
's highly creative and energetic "Urban Boiling Point·2019 Chengdu Orienteering Challenge" launching ceremony was grandly held at 2:00 pm on October 12th at the China·Europe Center. United Front Work Department of the Provincial Party Committee, Propaganda Department of the Chengdu Municipal Committee of the Communist Party of China, Chengdu Sports Bureau, European Chamber of Commerce in China, Chengdu Culture and Tourism Development Group Co., Ltd., Overseas Chinese Town Western Investment Co., Ltd., Chengdu Sports Industry Co., Ltd., Chengdu Sports Industry Investment Relevant leaders from the Group Co., Ltd., Kaiyan Culture Media (Beijing) Co., Ltd. and other units attended the launching ceremony.
Significant creative events help urban development
Chengdu is striving to build the city brand of "Three Cities and Three Capitals", especially in the construction of a famous event city. Chengdu has continuously hosted international sports events with high specifications, high quality and high level, and has achieved Brilliant results. Chengdu has successfully hosted the World Police Games, and has obtained the right to host international events such as the Universiade, World Table Tennis Championships, World Games . This event will inherit the glory and momentum of the World Police Games, create an urban atmosphere for the National Universiade, promote the achievements of the "Three Cities and Three Capitals", and help Chengdu build a world-famous cultural city.
“Highlight the characteristics of a park city and take ecological values into account”, this was the ardent entrustment given to Chengdu by the relevant leaders during their inspection in Sichuan. Chengdu firmly implements the concept of "lucid waters and lush mountains are invaluable assets", regards park cities as an important carrier, scenario and medium for the transformation of ecological value into humanistic value, economic value and life value, and actively explores the value realization mechanism of new models of urban construction. Continuously improve urban competitiveness. "Urban Boiling Point·2019 Chengdu Urban Orienteering Challenge" will closely follow the theme of "Park City" and focus on the four dimensions of "people, city, environment and industry" to deeply create a three-dimensional experience space between people and the city, and advocate a new trend of fashionable vitality. Times lifestyle.
City Charm People and the city embrace
Chengdu, from the ancient Shu civilization to the new era, such a profound cultural heritage, an extremely in-depth orientation challenge experience, and a city tour measured with your footsteps can make you understand this city Ancient civilizations had a more intuitive impression. Even a qualified "old Chengdu" can explore old Chengdu through nearly a hundred characteristic points, unlock the taste of Tianfu, witness the international style, and embrace the city with all players.
"City Boiling Point·2019 Chengdu City Orienteering Challenge" takes sports events as a carrier and integrates cultural and creative, tourism, food, music, exhibitions and other contents to comprehensively present the unique charm of Chengdu and promote the integration of cultural, business, tourism and sports industries. This event will also help build the brand of "City Boiling Point" and make it a new business card of urban sports culture, making "City Boiling Point" truly a super IP with attitude, creativity and popularity.
Helps the Universiade and the highlights of the event are presented in surprise
At the launch ceremony, the organizer officially announced the highlights of the event in terms of routes, gameplay and other aspects, bringing a new experience unique to Chengdu. The most energetic Universiade support, the most natural park experience, the most unique Tianfu tour, the brightest youth star, the most novel cultural and creative peripherals, the most exciting city carnival, six highlights, enjoy the thousands of faces of Chengdu .
The 31st Universiade will be held in Chengdu in 2021. As a national event, the "Urban Boiling Point·2019 Chengdu Orienteering Challenge" fully demonstrates the Universiade style in terms of event content and takes the lead in igniting the passion of the city.The event is based on colleges and universities, and college students from major universities are invited to form teams to participate. They will use their own practice to inject more vitality into the event and help the 2021 Universiade in the name of youth. On the event route,
has designed 9 unique theme routes including red memory, urban temperament, youth and upward, sports arena, music city, trend model, taste of Tianfu, greenway pursuit, and international style. The competition takes place in a beautiful and livable park city, and contestants will experience the beauty of the park city by traveling between various landmarks. Each route is led by nine youth spokespersons, including Ye Lan, Wang Muzhi, Zou Rui, Ye Zhou, and Peng Zhonghao. They lead the participating teams to transcend history and the future, travel through culture and humanities, and unlock the gameplay of a thousand-faced city. At the launch ceremony, the organizers also announced Xiaodian, the mascot of this event. Xiaodian is based on a panda and combined with technology, will serve as a guide to the players throughout the event and provide them with advice to overcome obstacles. At the starting and finishing points of the competition, Boiling Point Carnival will create a novel and fun urban carnival party for citizens through interactive experience areas, music carnival areas, special food areas, and brand display areas. At the same time, the event theme song "Boiling Point" was also premiered online at the launch ceremony. This youthful and exciting song will lead contestants to pursue their dreams in music.
As one of the organizers, Chengdu Culture and Tourism Group is a municipal state-owned enterprise responsible for the integration of cultural, tourism and sports industry resources in Chengdu. It has successively created cultural tourism brand projects such as Kuanzhai Alley, Xiling Snow Mountain, and the "Tianfu Ancient Town" series. . "Urban Boiling Point·2019 Chengdu City Orienteering Challenge" connects Chengdu's landmarks, culture, tourism, food and other elements to help promote Chengdu's city card and effectively implement the brand concept of Chengdu Culture and Tourism Group "Creator of Life Aesthetics" .
OCT West Group, which jointly hosts this event with Chengdu Culture and Tourism Group, not only uses its own advantages to practice Chengdu's "three cities and three capitals" and park city construction, but also always uses the spirit of creativity to create a better life with the west. Since its establishment three years ago, it has closely followed the group's innovative development strategy of "China's cultural industry leader, China's new urbanization leader, and China's all-region tourism demonstrator", aiming to implement "Culture +", implementing a new development model, and exploring urban We will use new paths and new methods for urbanization construction and fully promote the implementation of cultural tourism and new urbanization projects in various cities in the western region.
With the exciting opening ceremony, the registration process for the "City Boiling Point·2019 Chengdu City Orienteering Challenge" has now been fully launched. Players can contact the "CSI Chengdu Sports Industry" official WeChat account through the "City Boiling Point Orienteering Challenge" applet. Register and inquire for the event. The event will kick off at the Jinniu Sports Center on November 3, 2019.
pursues the dream of three cities and three capitals and embraces the park city. "Urban Boiling Point·2019 Chengdu Urban Orienteering Challenge" looks forward to boiling the city with you and lighting up youth!
