VERA WANG, the personal fashion brand created by Chinese female designer Vera Wang, has become a well-known brand in the fashion industry after years of accumulation. Vera Wang has created her own fashion empire, which has also given her a personal asset of 600 million US dollars.
Although Vera Wang intends to fight to the end in her position, for the long-term stability of the brand, she also has to plan for the future of the brand. She wants her brand to become an eternal brand in the fashion industry and be famous throughout the ages. In recent years, it has been in Consciously cultivate your own "successors".
Now Vera Wang already has a favorite candidate. As early as 2011, Vera Wang discovered a designer named Keith Lissner. Nine years later, he has been regarded by the industry as the successor of VERA WANG.
Now he has begun to manage Liugong within the brand, serving as the chief designer, supervising and supervising the production and design of all products, fabrics and embroidery selection, but he must also report to Vera Wang and the president, and also need to listen to their orders , but generally speaking, it is still the existence of "one person is inferior and ten thousand people are superior".
Vera Wang believes that Keith Lissner is the same kind of person as him. He understands design, marketing and operations. He also has good appearance and good image. With a high degree of education, he is the best candidate to succeed him.
Let’s not talk about anything else. Keith Lissner is 42 years old this year. His anti-aging and maintenance abilities are also first-rate, much stronger than those of white men of the same age.
In fact, from the perspective of business capabilities, Keith Lissner is also a good candidate to succeed Vera Wang. He knows how to market. In just a few years since he officially took office, VERA WANG's style has abandoned the "fairy spirit" and become Cool girl style.
He also helped many celebrities such as Ariana Grande and Rita Ora wear VERA WANG at Met Gala.
This year VERA WANG was also worn by supermodel Adut Akech Bior and appeared on the cover of the American edition of VOGUE, which is really not easy.
From the stagnant performance of VERA WANG ten years ago to the thriving VERA WANG brand today, he himself has contributed a lot.
Although it is a bit frustrating that a minority feminist brand that symbolizes the rise of Asian women ended up in the hands of white men, Keith Lissner returned to the United States after graduating in 1998 to design clothing for Perry Ellis and later Ralph Lauren. I have been struggling for 23 years and have achieved such a position today. This is actually another kind of inspiration.
