Press conference site
On the afternoon of April 19, 2022, the Provincial Government Information Office held a press conference for the first Cultural Tourism Festival of Linxia "Huaer Linxia ·In River State". Mao Hongbo, deputy governor of Linxia Prefecture, introduced the relevant situation of the first cultural tourism festival "Flowers Linxia·In River State". The press conference also invited Guo Wei'an, deputy director of the Propaganda Department of Linxia Prefecture Committee and director of the State Culture and Tourism Bureau, and Linxia Prefecture Sports Bureau Director Haiyun and Xu Yang, member of the Linxia Municipal Party Committee Standing Committee and Director of the Propaganda Department, answered questions that everyone was concerned about.
Lu Ying, Level 2 researcher and spokesperson of the Press Release Office of the Provincial Government Information Office
Moderator:
Ladies and gentlemen:
Good afternoon everyone! Welcome to the press conference of the Provincial Government Information Office.
Linxia Prefecture is one of the two Hui autonomous prefectures in my country. It has a long history, rich culture, beautiful mountains and rivers, magnificent scenery, various scenic spots, and unique ethnic folk customs, culture and lifestyles, which are intertwined to form a unique Rich tourism resources with customs and profound heritage. This year, in order to further enhance the awareness, reputation and influence of the cultural tourism brand image of "Flowers Linxia·On the River", Linxia Prefecture focused on exploring cultural characteristics, carefully planned cultural tourism activities, and carefully prepared for "Flowers Linxia·On the River" State” first cultural tourism festival.
Today we are very pleased to invite Mr. Mao Hongbo, the deputy governor of Linxia Prefecture, to introduce to us the relevant situation of the first cultural tourism festival "Huaer Linxia·In River Prefecture" and answer everyone's questions. Today's press conference also invited Mr. Guo Wei'an, deputy director of the Propaganda Department of the Linxia Prefecture Committee and director of the State Culture and Tourism Bureau, Mr. Haiyun, director of the Linxia Prefecture Sports Bureau, and Mr. Xu Yang, member of the Standing Committee of the Linxia Municipal Committee and director of the Propaganda Department.
First of all, I would like to invite Mr. Mao Hongbo, the deputy governor of Linxia Prefecture, to introduce the overall situation of the first cultural tourism festival "Huaer Linxia·In River Prefecture".
Mao Hongbo, Vice Governor of Linxia Prefecture
Mao Hongbo:
Ladies and gentlemen, friends from the press:
Hello everyone! I would like to thank the Propaganda Department of the Provincial Party Committee for arranging today's press conference, and I am very happy to meet with the journalists. First of all, on behalf of the Linxia Prefecture Committee and Government, I would like to express my gratitude to everyone for your long-term attention and support to Linxia! I would like to take this opportunity to briefly introduce the development of cultural tourism industry in Linxia Prefecture.
Linxia Hui Autonomous Prefecture is located in the upper reaches of the Yellow River and southwest of central Gansu Province. It is one of the two Hui Autonomous Prefectures in the country and the two ethnic minority autonomous prefectures in the province. The total area is 8,169 square kilometers, with a permanent population of 2.1097 million. There are 31 ethnic groups including Hui, Han, Dongxiang, Baoan, SaLa. The Dongxiang ethnic group and the Baoan ethnic group are mainly inhabited in Linxia. Gansu's unique ethnic minorities.
Linxia has a long history and culture. Majiayao Culture, Banshan Culture, Qijia Culture and other cultural sites are dotted here and there. The Yellow River Culture, Colored Pottery Culture, Silk Road Culture, folk culture, red culture, etc. complement each other. The special location conditions have created The diversity of topography, biology and culture, high gorges, flat lakes, Bingling Danxia, snow-capped mountains and meadows form a majestic picture. Rich in tourism resources, with four distinct seasons and good ecology, there are 107 tourist attractions of various types, including 428 national A-level tourist attractions, including the Three Gorges of the Yellow River, Songming Rock, Lianhua Mountain, Dadun Gorge, etc. Beautiful natural scenery, there are also colorful cultural business cards such as Bingling Temple Grottoes , Qijia Culture, Eight Lanes and Thirteen Alleys, as well as the "Top Ten Famous Dishes" such as Dongxiang hand-made noodles and Gaiwan tea with unique ethnic characteristics. "Top Ten Snacks" and "Top Ten Famous Dishes" are important leisure and vacation tourist destinations in western China.
In recent years, Linxia Prefecture has aimed to build the first tens-billion-level cultural tourism industry, with the direction of all-region and all-season development, consolidating the foundation and shaping the brand, and the cultural tourism industry has shown a good development trend. It mainly has the following characteristics:
First, the global tourism pattern is gradually constructed.We have made it clear that during the "14th Five-Year Plan" period, we will "detonate with one heart, drive with dual cores, connect three corridors, rise with four districts, and support with multiple points" (One Heart: Create Linxia City as a national historical and cultural city and a provincial-level and national-level all-region tourism demonstration area, Make it the core area of "Huaer Linxia" tourism in the whole region; dual core: Yongjing Yellow River Three Gorges Scenic Area and Hezheng Songmingyan Ancient Animal Fossil Geopark Scenic Area; three corridors: ecological sightseeing, health and leisure corridor, full-time colorful flower Sea Dream Corridor, full-chain business and cultural experience corridor; four areas: the legendary Dongxiang tourism poverty alleviation demonstration area in the east, the fossil kingdom cultural exploration experience area in the south, the ecological folk customs experience area in the western plateau, and the Yellow River wellness experience area in the north. The development layout of the "Four Districts" construction), and the continuous improvement of supporting facilities along the tourist corridors and viewing facilities along the mountains and reservoirs, gradually formed a tourism system that connects counties and connects points to form a line.
Second, the supporting facilities of scenic spots and scenic spots continue to be improved. Traffic signboards and state-wide tourist guide maps have been set up on the main traffic arteries, scenic spots, hotels and restaurants in the state. 22 A-level tourist attractions have made online reservations through "Tour Gansu with a Mobile Phone". Seven A-level scenic spots, including Bingling Temple , have implemented electronic tour guides, and the quality of scenic spots has generally improved.
Third, cultural tourism industry projects are advancing steadily. A number of projects including the Huayi Brothers Star Theater Good Life Complex, Pulefang Five Color Valley Cultural Tourism Resort, CTS Hangdao Paradise, and the Yellow River Three Bays Tourism Resort have settled in Linxia Prefecture. The national intangible cultural heritage Linxia Huaer History Expo The inheritance center (Linxia Culture and Art Museum, Huaer Culture Museum) projects are being advanced in an orderly manner, and projects such as Songming Town and Zheqiao Characteristic Cultural Tourism Town have been successfully completed, further solidifying the foundation for industrial development.
Fourth, publicity and promotion shine. In recent years, many central and local media have continued to pay attention to Linxia and visit Linxia. The Spring Festival special program "Welcoming Spring - Linxia Venue" brought Linxia to the CCTV stage and to the national audience. The 2022 national "Village Gala" was wonderfully staged in Yongjing County, Linxia, with beautiful scenery such as Bingling Lake and Songming Rock in Linxia. It was broadcast on CCTV and China National Geographic magazine and other media. Eight Lanes and Thirteen Alleys has become the new business card of Linxia tourism, and scenic spots such as Fatai Mountain, Dadun Gorge, Rouge Lake Park, White Birch Forest, Bulenggou Village have become popular check-in spots for Douyin and Kuaishou Internet celebrities.
Fifth, rural tourism continues to be popular. We have created unique rural tourist attractions such as Golden Grass Beach, Wangping Peony Base, Hezhou Town Pastoral Complex, and Danancha River Basin Scenic Area, and launched flower tours, picking tours, rural experience tours, and farm food Tours and other tourism products, 21 provincial-level rural tourism demonstration villages have been created. Zheqiao Village, Majiazhuang Village in Linxia City, Qianjia Village in Linxia County and Nagou Village in Kangle County are listed as national key rural tourism villages.
The sixth is to carefully create characteristic tourist routes. Focusing on the tourism elements of "food, accommodation, travel, shopping, entertainment and nourishment", self-driving tour routes focusing on the Yellow River Three Gorges self-driving tour camps and along the Taizi Mountain tourist corridor have matured. We have also created ancient animal fossil site tours and Yellow River landscape cultural tours. There are five special tourist routes: Prince Lotus Ecological Tour, Folk Customs Experience Tour, and Hezhou Cultural Study Tour.
Seventh, the intangible inheritance protection has achieved remarkable results. Linxia brick carving, security waist knife forging skills, Lotus Mountain Huaerhui and other 11 folk arts are included in the national intangible cultural heritage protection list. On the basis of effective protection, the development of brick carving and wood carving has been increased. Leading enterprises such as Linxia Qingyun and Nengcheng have cultivated a group of professional talents, promoted industrial development, and ensured the protection of national intangible cultural heritage projects in their inheritance. , developed in protection.
In 2021, the state received 15.9262 million tourists and achieved a comprehensive tourism revenue of 7.459 billion yuan, a year-on-year increase of 32.92% and 26.09% respectively. At the 2021 International Tourism Annual Conference, Linxia City and Kangle County were rated as the "Most Beautiful Chinese Cultural Tourism City" and "China's Beautiful Rural Characteristic Tourism County"; Hezheng County Songming Town was rated as the "Gansu Characteristic Climate" in 2021 "Town"; Bafang Thirteen Alleys and Rouge Lake Scenic Area were selected as the top ten new scenic spots in Gansu in 2021; Linxia City was selected as the third batch of provincial-level all-for-one tourism demonstration areas.
On the premise of coordinating epidemic prevention and control and economic development, in order to further promote the cultural tourism brand of "Huaer Linxia·In River State" and fully promote the high-quality development of the cultural tourism industry, we plan to Starting from the second half of the year, the first Cultural Tourism Festival of Linxia Prefecture "Huaer Linxia · In River Prefecture" will be held. The activities of this cultural tourism festival mainly include 114 series of activities under 15 brands, including opening and closing ceremonies, cultural forums, China Flower Conference, and brand sports events. We sincerely invite tourists and media reporters to come to Linxia to enjoy Hezhou peonies, view the beautiful mountains and rivers, visit Bafang folk houses, listen to Hezhou flowers, and taste Hezhou food.
Below, I am happy to answer your questions together with my colleagues.
Moderator:
thanks Governor Mao for his introduction. Next, reporters will ask questions. Before asking questions, please ask your reporter friends to raise their hands and inform their news organizations.
Hong Kong Commercial Daily reporter asked on-site questions
reporter: What are the highlights of the first cultural tourism festival "Flowers Linxia·In the River State"?
Guo Wei'an, deputy director of the Propaganda Department of the Linxia Prefecture Committee and director of the State Culture and Tourism Bureau
Guo Wei'an:
The first cultural tourism festival of "Flowers Linxia·In the River State" is Linxia Prefecture's effort to build the first tens-billion-level cultural tourism industry and accelerate its progress. Cultural tourism is deeply integrated with other industries to realize the creative transformation of cultural resources, the prosperity and revitalization of cultural undertakings, the innovative development of cultural industries, and promote the high-quality development of Linxia Prefecture's cultural tourism industry, and it is fully planned and organized. The festival will have a grand opening on April 28th.
The main activities of this cultural tourism festival are scheduled in May, and the overall activities run throughout the year. The main activities such as the opening ceremony are in Linxia City, and the sub-activities are in each county. Compared with previous years, this year's first Linxia Cultural Tourism Festival "Flowers Linxia·In River State" has the following four highlights:
First, the connotation is richer. This cultural tourism festival integrates various unique resources such as Linxia cultural elements, historical themes, and the spirit of the times, and adopts performance methods such as Huaer singing, cultural forums, and Hezhou food exhibitions, which not only highlights "Huaer Linxia·In the River State" It has the cultural characteristics of Linxia's "Hometown of Flowers" and closely follows the pace of the times, reflecting the spirit of "accelerating development and revitalizing Linxia" throughout the state.
The second is that the content is more professional. The Chinese Folk Artists Association, the Propaganda Department of the Provincial Party Committee, the Provincial Department of Culture and Tourism, the Provincial Federation of Literary and Art Circles, and Linxia Prefecture jointly organized the 2022 China Flower Conference. The "Gathering of Civilizations·Glorious Hezhou—Linxia Forum on Prehistoric Culture" will be jointly held with Linxia Prefecture, at which national and provincial experts and scholars will gather in Linxia to conduct academic discussions and exchanges focusing on the inheritance, protection and utilization of Linxia cultural heritage.
Third, the form is more beneficial to the people. During the Cultural Tourism Festival, people-benefiting cultural activities such as the Intangible Cultural Heritage Exhibition and "Our Chinese Dream·Culture Enters Ten Thousands of Families" will be held, and intangible products such as "flowers" and "brick carvings" will be carried out in cultural squares, scenic spots and other places. For cultural heritage display, Dunhuang Art Troupe, Gansu Provincial Theater and other units are invited to carry out cultural and people-benefiting performance activities such as sending culture, drama, and elegant culture to the grassroots, into military camps, into schools, and into enterprises.
Fourth, promotion is more diverse. On the basis of promoting cultural tourism and project investment, and organizing festival activities for online and offline media interviews and reports, this cultural tourism festival will invite well-known national, provincial and state painters and calligraphers such as the Chinese Academy of Calligraphy and Painting, Gansu Federation of Literary and Art Circles Carry out sketching and collecting activities such as photographing Linxia, painting Linxia, and writing about Linxia, and create and exhibit a number of fine fine art photographs. A closing ceremony will be held at the end of the year to comprehensively summarize the Cultural Tourism Festival, and the academic results will be compiled and published.
The first cultural tourism festival of "Flowers Linxia·In River State" is a very important cultural tourism event in Linxia Prefecture. We will not forget our original aspirations, be upright and innovative, and go all out to make this cultural tourism festival brilliant, innovative and effective, and continuously enhance the popularity and reputation of "Flowers Linxia in the River State".
Thank you everyone!
A reporter from China Gansu Network asked a question on the spot
Reporter: We learned that Linxia Prefecture will hold a series of brand sports events around this year's "Flower Linxia · In River Prefecture" first cultural tourism festival. What are the main reasons for this? consider?
Haiyun, Director of Linxia Prefecture Sports Bureau
Haiyun:
In 2022, we will focus on the first cultural tourism festival of "Flower Linxia in the River Prefecture", relying on the Three Gorges of the Yellow River, the Taizi Mountain Tourism Channel and the unique ice and snow resources in the prefecture. Adopting the integrated development approach of "sports + culture and tourism", depending on the epidemic situation, on the basis of hosting the 10th Gansu Province Traditional Ethnic Minority Sports Games, we will host the Yellow River Dragon Boat Festival, paddleboards, paragliding, basketball, football, A series of brand sports events such as marathon, skiing, martial arts, horse racing, and motorcycles (including 4 national competitions, 6 provincial competitions, and 77 state-level and county-level competitions) are Linxia Prefecture's "Huaer Linxia· Provide strong support for the first cultural tourism festival in the River State. Mainly based on the integration of the following four aspects.
is based on the integration of national fitness and national health. Conscientiously implement the "Opinions of the General Office of the CPC Central Committee and the General Office of the State Council on Building a Higher Level National Fitness Public Service System", and deeply study General Secretary Xi Jinping's summary and commendation of the Beijing Winter Olympics and Paralympic Winter Games The spirit of the important speech at the conference vigorously promotes the Winter Olympics spirit of having the overall situation in mind, being confident and open, facing difficulties, pursuing excellence, and creating a better future, fully implements the national fitness strategy for all and the Healthy China strategy, and vigorously promotes a strong sports country and a strong province. , the construction of a strong sports state, actively advocates the concept of sports life and sports life, continuously enhances the physical quality of the people, strives to promote the health of the whole people, shares the health and happiness brought by sports development with the people, and strives to realize the dream of a strong sports country.
is based on the integration of national fitness and brand events. Guided by large-scale brand events, we will extensively carry out colorful, diverse, healthy and beneficial national fitness activities, aiming to set off a national fitness craze with weekly activities and monthly events that everyone can participate in, and advocate sports, vitality, A healthy and progressive lifestyle, building a higher level of national fitness services, and promoting the high-quality development of national fitness in Linxia Prefecture.
The third one is based on the integration of sports industry and cultural tourism industry. Comprehensively implement the overall development ideas of the state party committee and the state government on the first cultural tourism industry in the state, focusing on the state's characteristic tourism routes of "circling the reservoir, along the rivers and mountains", and integrating brand events with Linxia Prefecture's tourism resources and tens of billions of delicacies The combination of Linxia's industry, publicity and promotion, investment promotion, and special product exhibitions and Linxia's rich tourism resources allow participants in the event to experience the passion brought by sports while tasting Linxia food, understanding the local customs, appreciating the natural scenery, and understanding business environment and special products, experience the happiness brought by a trip to Linxia, promote the deep integration of sports events with business services, leisure entertainment, and cultural tourism, and promote the high-quality development of Linxia's cultural tourism industry.
The fourth is based on the integration of brand events and rural revitalization. In various large-scale sports activities, while preparing local athletes to participate, we will also invite well-known athletes at home and abroad to participate. By holding large-scale sports events, we will effectively stimulate consumption in catering, accommodation, shopping, entertainment, etc., and consolidate the results of poverty alleviation. Effectively promote the rural revitalization strategy.
The 12 sports brand events planned to be held this year have received strong support from the National Sports General Administration related project center, associations, and Gansu Provincial Sports Bureau . All preparatory work is currently being advanced in an orderly manner. I believe that with the care and support from all levels and relevant parties, the "Flowers Linxia·In River State" series of brand sports events will be able to be held with characteristics, high standards and achieve complete success. We sincerely hope that all friends from the media will continue to care and support Linxia's sports undertakings, promote Linxia, build momentum for this competition, increase Linxia's external visibility and reputation, attract more tourists to travel, and more businessmen to invest. Inject new impetus and vitality into accelerating the development of Linxia Prefecture.
Thank you everyone!
China News Agency reporter asked on the spot
reporter: What are the main highlights of the "Hezhou Peony Culture Carnival" series of activities held in Linxia City this year?
Xu Yang, Member of the Standing Committee of the Linxia Municipal Committee and Minister of the Propaganda Department
Xu Yang:
This year, we have taken advantage of the platform of the first cultural tourism festival "Huaer Linxia·In River State" to innovate concepts, expand connotations, and inherit and carry forward the experience and results of previous years. Hezhou Peony Culture Month has been upgraded from time, scale, form and content to 2022 Hezhou Peony Culture Carnival, and 52 activities in 9 categories have been carefully planned, mainly including publicity and promotion, special forums, music festivals, calligraphy and painting exchanges, and intangible cultural heritage With performances, food experiences, cultural and sports events, etc., the overall event has many highlights and is exciting. Compared with previous events,
has the following four characteristics.
First, the time span is longer, allowing tourists to immerse themselves in the charm of Huadu. From the first half-month-long Peony Festival to the month-long Peony Month in 2018, and then this year, the time span has been extended to summer and autumn, allowing tourists to have more freedom of choice during the two-season suitable travel season. , you can come to Linxia to experience a variety of rich themed activities and feel the strong festival atmosphere. The continuous extension of the festival time not only comes from the careful preparation and meticulous organization of the event itself, but also comes from the confidence and confidence in urban construction and development. In the schedule of this Peony Carnival, in addition to the regular daily activities, we also designed some activities specifically around holidays, seasons and other time nodes, so that tourists can appreciate the beautiful scenery while appreciating the local characteristic culture and experience the Continuous surprises.
In addition, the 15th Party Congress of Linxia City in 2021 proposed the development positioning of "creating a charming flower city and building a park city", building the city into a "big park", and realizing that there are flowers in three seasons, you can see them when you go out, and the city is full of flowers. Flowers, let people live in the "park" and live in a sea of flowers, and strive to create a happy Linxia that is "living, studying, business and traveling". After nearly a year of hard work, the goal of having flowers in three seasons, seeing flowers when you go out, and filling the city with flowers is becoming a reality. The urban and rural infrastructure that is constantly being improved at the same time and the continuous creation of famous rural tourism towns and villages have laid a good environmental foundation for us to extend the time span of the Peony Carnival, so that tourists who come to Linxia in any season can enjoy You can come here with pleasure and return with pleasure.
The second is a new cultural tourism project that brings new experiences to tourists. We use major cultural tourism projects as a carrier to allow project dividends to serve this Peony Carnival in advance. On April 28, we will carefully plan the opening ceremony of the 2022 Hezhou Peony Culture Carnival in the newly built "Yellow River National Cultural Park-Hezhou Peony Cultural Park". With the help of garden landscapes, artistic bridges, etc., we will use light, shadow, audio-visual, ecology, etc. Elements, with the theme of peony, created a grand and unique opening ceremony. We used People's Red Garden, Peony Cultural Park, and Dongjiao Park as platforms, and invited well-known bands, musicians, and popular stars to create a new music brand with the theme of flowers, folk , rock - "Flowers Blooming in the World" "Hezhou Peony Music Festival and Music Poetry Festival; we are fully committed to building the brand of "Hezhou Taste Linxia Food" and building a "Hezhou Taste" cultural tourism food street in a prosperous section of Linxia City. At that time, the province's food industry development scene will be held There will be various food tasting activities for tourists to taste Linxia delicacies. We have planted thousands of acres of peonies and peonies in , Gohan Town, , created a sea of 10,000 acres of peonies, and held a flower concert in the sea of flowers, allowing tourists to swim in the sea of peonies and listen to the flowers of Hezhou. We have built a Hezhou red raspberry base in Zheqiao Town, which integrates raspberry planting, farmhouse food, and farming experience. Relying on this resource, we have held the Hezhou Red Raspberry Picking Festival, Raspberry Beer Festival, and Township Activities such as farm stays provide tourists with a new travel experience.
Thirdly, the concept of the activity has been updated and the participation of the whole people has become wider. We always adhere to the concept of open festivals, pay more attention to expanding external influence in the design of activities, insist on telling the story of Linxia well, and let more people understand Linxia's long and splendid history and culture.In the arrangement of activities, we pay more attention to tourist participation and experience, and strive to create a good atmosphere in which all people participate, have fun together, and interact with the whole city. In this Peony Culture Carnival, we have planned activities such as the "Leisure Tour of Hezhou" for different groups of people, different ages, and different fields. We have invited mainstream media from inside and outside the province and well-known domestic Internet celebrities to Linxia City for collecting and publicity reports. The "Appreciating Peonies, Painting Peonies, Photographing Peonies and Writing Peonies" activities were held to allow citizens and tourists to participate in and feel the strong peony cultural atmosphere; prehistoric culture forums, "Park City Construction and Ecological Tourism" attended by well-known experts and scholars Development" summit forum, there is the Hezhou peony flower and gardening exhibition focusing on Linxia purple-spotted peonies , there are intangible cultural performances that are popular among citizens and tourists, and the "Flowers Blooming and Linxia Books Fill the City" national reading activity with the participation of reading enthusiasts , there are national style show appreciation and national style cultural parade activities created for tourists who love classical and traditional culture, there are treasure hunts in ancient alleys, clown shows, geological park visits, etc. specially designed for children, and there are square dances organized for ordinary sports enthusiasts Competitions, fluorescent night runs, table tennis, badminton, basketball and football competitions, etc., as well as professional BSK national basketball games, fighting games, etc., bring exciting and exciting sensory enjoyment to tourists. From celebrities to folk artists, from ordinary citizens to tourists from all over the world, from primary and secondary school students to adults, there are activities for everyone to participate in and a stage to showcase their talents.
Fourth, major events and mass cultural activities complement each other and bring out the best in each other. During the festival, we will hold the "Meet in Linxia" 2022 celebrity concert for the whole province and the country, the super model finals, the 4th Northwest Martial Arts Invitational Tournament in 2022, Gan Xiaoxia's Youth Martial Arts Competition of the Five Northwest Provinces, "Fly to Beijing-Fly A large number of high-level, high-level and large-scale theme activities such as "Towards Space" Gansu Youth Model Aircraft Education Competition. A large number of mass cultural and artistic activities that echo these major events will also be launched in an all-round way, such as music festivals, beautiful rural cultural tours, land art life experiences, etc. Each of them has its own focus, but also complements and complements each other. Meet the holiday travel needs of different tourists. At the same time, we insisted on focusing on epidemic prevention and control first and festival preparations on the other. In accordance with the epidemic prevention and control requirements of "strict standards, appropriateness, and foolproof", we established a Carnival epidemic prevention and control team and formulated a strict emergency response plan for epidemic prevention and control. Prepare a plan, implement various epidemic prevention and control measures in detail, and adjust the content of activities at any time according to current circumstances to ensure the safety and health of tourists and the public, and ensure the success of the event.
Finally, we take this opportunity to extend a sincere invitation to all friends from the media and all walks of life. Hezhou peonies are in full bloom. We invite you to bring your family, relatives and friends to Linxia, decorated with national peonies, in the most beautiful season. View the beautiful landscapes, appreciate Hezhou peonies, listen to Linxia flowers, taste special delicacies, appreciate the charming flower capital, feel the characteristics of the park city, and share this cultural tourism feast that is full of joy in the city and shared by all the people.
People's Daily Online reporter asked on-site questions
reporter: In recent years, what measures has Linxia Prefecture taken to cultivate the leading cultural and tourism industry? What are the prospects for development?
Mao Hongbo:
In recent years, Linxia Prefecture has actively seized opportunities and worked hard to overcome the impact of the epidemic. It has focused on six aspects of cultivating the leading cultural tourism industry.
First, continue to improve the planning system. It has successively compiled and implemented the "Linxia Hui Autonomous Prefecture Tourism Regulations", "Linxia Prefecture Overall Tourism Master Plan (2020-2030)", "Linxia Prefecture "14th Five-Year Plan" Culture and Tourism Development Plan", "Linxia Prefecture Culture and Tourism Public Service System Plan" and "About Plans such as the "Implementation Opinions on Accelerating the High-quality Development of the Prefecture's Cultural Tourism Industry", "Cultural Tourism Ten Billion Industry Work Plan", and "Taizishan Tourism Grand Channel Master Plan" have clarified the direction, path, ideas and measures for the development of the cultural tourism industry.
The second is to continue to improve the infrastructure. Seizing the major opportunity of central enterprises to help Linxia, we planned 27 key cultural and tourism projects and promoted them to central enterprises. Top domestic cultural and tourism enterprises such as China Tourism Group and Overseas Chinese Town Group came to inspect and discuss cooperation many times. A large number of cultural tourism projects have been implemented.Roads leading to scenic spots from Liujiaxia to Bingling Temple, Lianlu Town to Lianhua Mountain, and a major tourist channel along Taizi Mountain involving 4 counties, 28 towns, more than 20 scenic spots, and a total length of 286 kilometers have been built, supporting a The development of infrastructure such as parking lots, tourist trails, and observation decks has further consolidated the foundation for the development of the cultural tourism industry.
The third is to vigorously develop rural tourism. Fully explore local characteristic culture, develop various forms of rural tourism models such as leisure and health care, red tourism, study experience, picking and sightseeing, etc., and guide farmers to "grow crops" and "grow scenery". Supporting the development of homestays and farmhouses, there are 21 featured homestays, 136 star-rated farmhouses, and more than 9,000 rural tourism employees in the state. In 2021, rural tourism received 5.868 million tourists and achieved a comprehensive rural tourism income of 1.384 billion yuan.
The fourth is to promote industrial integration in depth. Promote the integrated development of tourism, culture, sports, commerce, agriculture, etc. Actively cultivate ecological tourism such as camping and mountain climbing, and carefully organize more than 10 festival tourism activities such as Hezhou Peony Cultural Month, Dongxiang Tangwang Apricot Blossom Festival, and Hezheng Plateau Pear Blossom Festival, attracting 3.572 million tourists and achieving a comprehensive income of approximately 1.615 billion yuan. Sports events such as the National Paragliding Competition, College Student Dragon Boat Races, and Volkswagen Alpine Skiing Invitational Competition have set off a boom in sports tourism. The number of study tours such as red culture, peony culture, folk culture, intangible cultural heritage, rural pastoral, ice and snow sports, etc. exceeded 50,000. The distribution of various tourism formats has extended the tourism industry chain, and a diversified and integrated tourism industry system is being built.
The fifth is to promote the upgrading of scenic spots. Strengthening the quality upgrading of scenic spots, Bingling Temple World Cultural Heritage Tourism Area was successfully established as the sixth national 5A tourist attraction in the province, achieving a major breakthrough in Linxia Prefecture's first national 5A tourist attraction. Scenic spots such as Caochanggou, Rouge Lake, and Bafang Thirteen Alleys have joined the ranks of 4A-level scenic spots, and there are 28 national A-level tourist attractions in the state.
Sixth, there are various forms of publicity and marketing. In 2021, more than 80 activities such as Majiayao and Qijia Culture Academic Seminar were held. The "Hometown of Basketball" created by Guanghe County was featured on CCTV's " Focus Interview " column. Central Ballet Top troupes such as the Troupe and China Disabled People's Art Troupe came to Xiazhou to perform performances to benefit the people. Linxia tourism promotional videos were aired on CCTV's "Beautiful China" and "Geographical China", further popularizing the "Hua'er" Linxia · In the River State" cultural tourism brand. Currently, the "Planet Research Institute" team is collecting and shooting in Linxia, and is working with "China National Geographic" magazine to publish a special issue. This year we will also implement a series of promotional activities such as photography of Linxia, famous writers writing about Linxia, outdoor experts visiting Linxia, and well-known Internet celebrities visiting Linxia, creating a "combination punch" for tourism promotion.
Linxia has beautiful natural scenery, unique folk customs, and profound cultural heritage. As our work continues to increase, and with the support of our media friends, we believe that Linxia’s cultural tourism industry will continue to grow. , to achieve leapfrog development.
Thank you, I will answer these.
Moderator:
Thanks for the answer. This concludes the reporter’s question-and-answer session. It is hoped that the news media will continue to pay attention to the progress of the first cultural tourism festival of "Flowers Linxia·In River State", strengthen publicity and promotion, so that everyone can better understand Linxia, yearn for Linxia, visit Linxia's scenic spots, taste special food, and listen to the emotional " Flowers", experience folk customs and feel the unique charm. This concludes today's press conference. Thank you again to today's presenters and media friends present. Thank you all! goodbye!
