Yilan: Taiwan’s “Hometown of the Soul” Yilan County in Taiwan, China, has always been known as Taipei’s “back garden” and is only a 40-minute drive away. Due to the pulsation of the earth and the intermingling of streams, waves, and monsoons, Yilan has a unique landscape that is

Yilan: Taiwan's "Hometown of the Soul"

Yilan County in Taiwan, China, has always been called Taipei's "back garden" and is only a 40-minute drive away.

Due to the pulsation of the earth and the intermingling of streams, waves, and monsoons, Yilan has a unique landscape that is rarely found in other places in Taiwan. At the same time, it has also achieved the uniqueness of local culture, making it the most suitable tourist highlight to experience the ancient flavor of Taiwanese culture and the natural pastoral scenery.

Today's Yilan has elegant landscapes, clean environment, simple folk customs and traditional culture. It is known as the "Spiritual Hometown" of Taiwanese people.

In the 1970s and 1980s, Taiwan relied on the OEM model and export-oriented policies to establish a competitive advantage by providing OEM services to manufacturers in advanced regions, and its industrial economy also achieved a huge breakthrough. But after the industrial wave passed, a large number of factories were left that were about to be eliminated.

These factories strive to break through operational bottlenecks, and have imitated the "tourist factories" that have become popular in Europe, the United States, and Japan and Japan's "factory study tours", and transformed into "tourist factories" that not only produce manufacturing but also open factory tours.

Japan's "Shiroi Koibito" Workshop

"Tourist Factory" is a new industrial tourist attraction that organically combines traditional factories with sightseeing tourism. takes factory production facilities, production processes, worker operations and other industrial production features as tourist projects, with With corresponding explanations, tour guides, DIY experience and other services, tourists can obtain diversified experiences such as sightseeing, leisure, science popularization, handmade , and shopping.

Tourism Factory can mobilize consumers' five senses (sight, hearing, touch, smell), and shape sensory experience and mental identity based on life and situations, thereby grabbing customers' attention, changing consumption behavior, and finding new survival value and value for products. space. This is experience economy .

As the birthplace of many traditional industries in Taiwan, Yilan has inherent advantages in developing the tourism industry. The success of Yilan's "Tourism Factory" lies in its experience economy-led approach, which emphasizes situational and scene consumption in the tourism process and attaches great importance to the creativity and originality of tourism products.

Tourism factories in Yilan: an ambitious industrial cluster

Currently, there are 22 tourism factories in Yilan County, with the goal of building the most densely populated tourist county in Taiwan. Listed below are five of the tourism factories and their industries.

✿ American Ginseng Pavilion

The only American ginseng concept pavilion in Asia . This factory is a cooperation between Dadi Natural Biotechnology Company and Xu's Ginseng Industry Group of the United States. It introduces the group's professional technology and raw materials so that consumers can enjoy it in Yilan, Taiwan. Purchase the most authentic American ginseng products, as well as various souvenirs including ginseng snacks, nuts, ginseng ice cream, and more.

✿Bacteria Baby Museum

The first museum with the theme of microorganisms in Taiwan, was established in 2011. The museum provides rich and comprehensive knowledge of bacteria in the form of pictures and texts, and the guided tour allows the public to have a closer understanding of microorganisms in a relaxed way. The museum also provides a number of DIY activities, including women's skin care products and rare Cordyceps militaris inoculation culture.

✿ Mengtian Tourist Rice Factory

The only tourist rice factory in Yilan County that mainly focuses on the rice industry. was transformed from the original Xiaowei Barn of the Wujie Township Farmers Association in Yilan County. After Xiaowei Barn was planned to be Mengtian Tourist Rice Factory, it will introduce everyone to where the white rice we usually eat comes from, and lead everyone to understand Grain warehouse, low-temperature refrigeration barrel, drying machine room, rice milling plant, and the processing process from rice to white rice. On-site activities also include DIY rice-milling experiences and DIY homemade rice balls, as well as on-site demonstrations on how to cook delicious rice.

✿An Yong Xin Restaurant

With ocean, fish and humanities as its elements, it is the first tourist factory in Taiwan that combines "food safety" and "environmental protection and energy saving". The pavilion uses a large number of technological interactive games to enable visitors to understand marine food in a fun environment, and uses a transparent production line to demonstrate the high standards of product manufacturing required by Ernst & Young Restaurant.

✿ Tibetan Winery

Yilan's first privately-operated winery with green building concept as its main axis; Taiwan's first agricultural production + wine processing + experience leisure (knowledge, skills, leisure and taste of green life) Rural winery. Using Taiwan's local agricultural products and Yilan water, we brew a variety of wines such as golden date wine, plum wine, wine, Wuliangye, etc. We also introduce rural wine tasting culture and hold various dinner and wine parties from time to time.

The basic model of tourist factories

Taken together, the common point of Yilan tourist factories is that the models of each factory are basically: company/industrial culture display + process visit + DIY, manual learning/courses, tasting + sales and marketing (souvenirs) .

has some differences in operation methods according to different focuses. After analysis, it can be divided into three categories:

. Process exhibition type, can also be called knowledge type, mainly presenting the product process, emphasizing the transparency of the production process, including enterprises Culture, product production, equipment exhibition, DIY experience, etc. are aimed at popularizing knowledge and corporate culture education.

. The second type is the store type. mainly introduces, experiences, and sells products. Through some activities, customers can understand and identify with the company's products and stimulate their willingness to buy.

. The third category is comprehensive. The category covers more comprehensive content. It is a combination of knowledge + skills + leisure, and is oriented towards leisure and entertainment.

So what makes these tourist factories stand out? We have come up with several main factors for :

. The industry has a foundation. Most of these tourist factories have the title of "No. 1", such as Taiwan's first microbiology-themed museum, Taiwan's first three-star onion egg roll, etc. They have a strong and solid industrial foundation. After adding special embellishments, it has become the core of the tourist factory.

Samsung green onion egg roll

. The product has its own characteristics. From a product perspective, follows the logic of core products + derivative products + supporting services. The core product is the company's own product, and the derivative products revolve around the core product, such as American ginseng ice cream, Luo Dong Dou Milk's handmade bean curd, etc. , the most common and important supporting service in these tourist factories is tour guides, and some food factories also have catering services.

. Creativity derives from cultural creativity. There is a lot of room for to be used by the industry (industry). However, while highlighting the highlights of the industry, multiple factors such as rationality and market acceptance should be taken into consideration. Luo Dong LOTON organic soy milk, Samsung green onion egg rolls, light bulb pearl milk tea, ginseng ice cream...these novel combinations and new technical means are the great attractions of these tourist factories.

Tourists hand-made the "Tibetan wine grain gold package" in the Tibetan winery.

. The experience is profound. In terms of interactive experience in , DIY hand-made is the most common way. Various DIY, simple product production learning, interesting course development, etc. are both educational and entertaining. They are also the best product promotion and the best way to immerse tourists in industrial culture. methods, supplemented by games, teaching courses, tastings and other forms, together form an in-depth experience system.

. The income is high. Tourism Factory cannot and does not just stay at the level of "tourism". Even from a profit perspective, only by allowing visitors to go deep into the industry itself can the industry shine and the company gain maximum benefits. Take Samsung green onions as an example. According to calculations from a study by the Innovation and Creativity Research Center of National Chengchi University, the output value of first-level green onions is 1 times, that of secondary-processed green onions is 25 times, and that of third-level service industry green onions is 25 times. The DIY experience has an output value of 37.5, and the tour guide plus DIY experience has an output value of up to 50.

The winery staff gave on-site explanations

The tourist factory is not a product store, but a show for the industry. In the process of participating in the interaction, tourists can see the attitude and professionalism of corporate management from small details such as on-site health and safety, personnel behavior, etc. They can also see the shining points of the industry that attract them from the participating experience. Under the influence of the atmosphere, It is very easy to form cultural resonance with the industry and ideological identification with the company. At this time, product sales will happen naturally.