China Business Intelligence Network News: During the "Twelfth Five-Year Plan" period, the national advertising revenue grew at an average annual rate of 17.6%. By the end of 2015, the national advertising revenue was 597.3 billion yuan, an increase of 1.5 times compared with 2010, making it the second largest advertising market in the world. Data from the "2017-2022 China Advertising Industry Market Analysis and Development Strategy Consulting Report" released by the China Business Industry Research Institute show that China's advertising revenue reached 648.9 billion yuan in 2016, with a year-on-year growth rate of 8.6%. From 2011 to 2016, China's advertising industry The compound annual growth rate (CAGR) is as high as 15.7%. At present, there are more than 3 million employees in the national advertising industry.
Data source: China Commercial Industry Research Institute, Business Data (stock code: 838497)
During the "Thirteenth Five-Year Plan" period, my country's advertising industry faces major strategic opportunities for innovative development. Our country's market economy system is perfect, the national economy maintains steady growth, residents' income levels increase, and the country's comprehensive strength increases, laying a solid economic and social foundation for the development of the advertising industry. The strategic adjustment of the national economic structure, economic development entering a new normal, continued growth in social consumer demand and supply-side structural reform have enhanced the internal driving force for the development of the advertising industry. The state promotes the implementation of a series of major development strategies to provide broader space for the development of the advertising industry. The new technological revolution has promoted the rapid development of new media and new information dissemination channels, greatly expanded the field of advertising services, and provided and realized various needs for advertising services. Economic globalization and the country's implementation of the "One Belt, One Road" development strategy have increased the opportunities for international development of the advertising industry.
In the future, the advertising industry needs to accelerate technological innovation, encourage advertising companies to strengthen technological research and development, improve the level of using new advertising equipment, new technologies, and new materials, and promote artificial intelligence, virtual reality , holographic projection , etc. to be supported by digital and network The application of various new technologies in the field of advertising services and the development of hardware and software for the advertising industry. Support and encourage the green development of the advertising industry, strengthen the environmental protection assessment of the application of advertising equipment and materials, and promote the use of environmentally friendly and energy-saving advertising materials.
At the same time, we need to explore new business models in the advertising industry and accelerate innovation in the advertising industry's business methods. Support the mutual penetration of the advertising industry and high-tech industries, and use "Internet + advertising" innovative media forms to form coordinated development of media of different natures and fields. Highlight the innovative subject status of advertising companies and practitioners, and rely on innovation to achieve added value and reflect value.
