From January to February 2020, online transactions of maternal and infant products in China increased compared with previous years. iiMedia Consulting analysts believe that during the epidemic period when travel was restricted, mobile apps became an important tool to enrich users’ spare time life, and vertical mother and baby platforms may gain development opportunities and usher in a period of growth. (The full high-definition PDF version of the "Monthly Report on the Operational Status and Corporate Business Trends of China's Maternal and Infant Industry from January to February 2020" has 48 pages. You can click the report download button at the bottom of the article to download the report)
The following is an excerpt from the report:
Maternal and Infant Industry chain
Analysis of China’s birth population data from 2010 to 2019
iiMedia Consulting analysts found that in 2016, China officially implemented the “universal two-child” policy, and the number of births in that year reached its peak in the past 10 years. However, since 2017, the number of births in China has been on a downward trend year-on-year. In 2019, the number of births in China was only 14.65 million, a year-on-year decrease of 3.81%. This means that the benefits of the universal two-child policy have basically been released, and it is difficult to reverse the established demographic situation by relying on existing policies alone.
Data analysis of Chinese maternal and infant APPs from January to February 2020: Download status
During the epidemic, the top three most downloaded APP types among mothers were news, maternal and infant vertical categories, and social categories. Among them, 51.38% chose to download maternal and infant vertical APPs. iiMedia Consulting analysts believe that during the epidemic period when travel was restricted, mobile apps became an important tool to enrich users’ spare time life, and vertical mother and baby platforms may gain development opportunities and usher in a period of growth.
Data analysis of China’s maternal and infant APPs in January 2020: Activity status
Data monitoring shows that in January 2020, the maternal and infant APP with the largest number of monthly active users was Mama.net, with the number of users reaching 17.5144 million, a month-on-month increase of 2.47%. iiMedia analysts believe that with the exception of Babytree and Youbaby, the number of active users of the other top 10 maternal and infant apps has increased month-on-month, showing that the maternal and infant platform industry is developing well.
China's maternal and infant product industry trends from January to February 2020: online transactions
iiMedia Consulting analysts found that from January to February 2020, online transactions of China's maternal and infant products increased compared with previous years; most products had reduced traffic during the Spring Festival, and the holiday season Afterwards, sales were difficult to return to the level of the year before due to the impact of the epidemic. Jingdong html On December 5, the supply of infant milk powder increased by more than 22 times year-on-year, reaching a peak; on February 4, the supply of diapers increased by more than 25 times year-on-year, reaching a peak; Alibaba e-commerce baby food market's daily visitors increased from 1.1 million in 2019 to 1.8 million; during the Spring Festival, the daily sales of complementary food products fell nearly 16 times compared with the previous year. After the holiday, the daily sales recovered, but the decrease was 50.52% compared with the previous year.
China's maternal and infant product industry trends from January to February 2020: Shopping channels
According to the survey, during the epidemic, the most common channel for mothers to purchase maternal and infant products was large supermarkets, with more than 6 adults choosing this channel to purchase products, followed by Maternal and infant comprehensive stores and maternal and infant community stores. iiMedia Consulting analysts believe that offline sales channels for maternal and infant products are still the mainstream, and the epidemic has further spawned the behavior of "going out less and stocking up more". Supermarkets and community stores with sufficient supplies and close to home are popular.
China's diaper industry trends from January to February 2020: product hoarding
A survey shows that the most hoarded products by pregnant mothers and mothers during the 2020 epidemic are diapers; the proportion of pregnant mothers choosing to hoard diapers reached 29.40%, and mothers choose The proportion of hoarding diapers is as high as 63.51%. iiMedia Consulting analysts believe that during the epidemic, express delivery was inconvenient, and pregnant mothers went out less. At the same time, diapers, as an urgently needed product, are consumed faster than other supplies and have greater demand, making them the first choice for pregnant mothers to stock up.
Chinese diaper company information from January to February 2020: Daddy Baby
In order to solve the problem of domestic masks being in short supply, many companies have switched to producing masks across borders. Fuzhou's first civilian mask production line "Thunder Baby" launched by diaper company Daddy Baby began trial production on February 12, with a production rate of up to 900 masks per minute. In addition, Daddy Baby also plans to put into operation 4 medical production lines; it is expected that a total of 6 mask production lines will be put into operation by the end of February.iiMedia Consulting analysts believe that Daddy Baby’s online word-of-mouth rating in 2020 is 50.9, and public sentiment is mainly positive, showing that the company is working at full capacity to ensure material supply and has won people’s favor.
China's baby food industry news from January to February 2020: China Feihe
China's children's clothing industry news from January to February 2020: market share
According to ECdataway data, among the top 10 brands with market share in the children's clothing category in January 2020, the largest The sales of some brands showed a growth trend, while the sales of Nanjiren, DABE&BELL, and Zara showed negative growth. iiMedia Consulting analysts believe that except for DABE&BELL, which mainly sells online, express logistics was greatly affected during the Spring Festival. The decline in sales of other brands was mainly due to the update of consumption concepts.
China's parent-child education industry trends from January to February 2020: policies
China's early childhood education industry trends from January to February 2020: investment and financing
The number of investment events in China's early childhood education in 2019 was 86, 65 less than last year; a total investment amount was obtained 8.144 billion yuan, a month-on-month decrease of 53.92%. From January to February 2020, there were only 8 investment events in China's early childhood education, with an investment amount of only 592 million yuan. According to this trend, it is expected that the number and amount of investment and financing in China's early childhood education in 2020 will be lower than the level in 2019. Industry investment Financing enthusiasm is on a downward trend.
China's children's education industry trends in January 2020: APP usage
iiMedia Consulting analysts found that according to iiMedia Polaris System, the number of monthly active users of China's children's education APP in January 2020 was Zhangtong Home , the number of monthly active users reached 6.0126 million, followed by Xiaobanlong, Baby Bus, and Wisdom Tree, all of which showed year-on-year growth in monthly active users.
Summary of development issues and trends in the maternal and infant industry from January to February 2020
Summary of development issues and trends in the maternal and infant industry from January to February 2020
Part of the data and picture content in this article are excerpted from "January-February 2020" released by iiMedia Research Institute "Monthly Report on the Operation Status and Corporate Business Trends of China's Maternal and Infant Industry", to download the full high-definition PDF version of the report, please click "Learn More" below
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