Finance is the blood of industrial development, and financial innovation must match the needs of the real economy. As the most innovative business field of modern commercial banks, transaction banking mainly stems from changes in the level of corporate demand for financial servic

Finance is the blood of industrial development, and financial innovation must match the needs of the real economy. As the most innovative business field of modern commercial banks, transaction banking mainly stems from changes in the level of corporate demand for financial services.

The key to the development of transaction banking lies in how to find a path of characteristic development. At present, various industries have begun to try to build different scenarios and different ecosystems, and banks' financial services naturally need to be in-depth and sink into the scenarios. Only by creating one-stop comprehensive financial services can we meet the specific needs of current enterprises.

In other words, the competition among transaction banks will be a competition between scenarios and ecology.

01

Insights: Accelerating the transformation and innovative development of corporate business

In recent years, large state-owned banks have established transaction banking departments and have continued to strengthen this business area. Some small and medium-sized banks have followed suit, opening up small, beautiful and unique transaction banks. road.

Take Jiaozuo China Travel Bank as an example. In 2012, it introduced China Tourism Group as a strategic investor and became the first city commercial bank in Henan Province with dual backgrounds of a central enterprise and a local government. In 2015, it was officially renamed Jiaozuo China Travel Bank, which started It has embarked on a path of characteristic business development of "tourism + finance + Internet"; in June 2020, the transaction banking department was officially established. After continuous exploration, it integrated internal resources, combined the group's advantages, enriched and innovative products and services, and firmly grasped the cultural tourism industry chain. Provide one-stop, diversified comprehensive financial services to meet the needs and pain points of enterprises. The transaction banking department of China Travel Service Bank in Jiaozuo has clearly defined its positioning since its establishment, relying on the resource advantages of local banks to seize the market, actively exploring product innovation ideas, optimizing and upgrading system functions, and improving financial service efficiency.

In terms of cash management, Jiaozuo China Travel Service Bank Transaction Bank provides service support for driving new customers, key customers, and institutional customers through products such as corporate large-denomination certificates of deposit, flexible agreements, and notice deposits, and has launched the transferable function of corporate large-denomination certificates of deposit. , solving the needs of corporate customers for both product profitability and liquidity. Develop corporate portfolio account systems, physical cash pools, etc. to achieve refined management of corporate accounts and funds, complete the implementation of bank-enterprise direct connection systems with multiple group corporate customers, and effectively improve corporate financial management service levels. At the same time, we will build online fee collection and payment platforms such as WeChat Bank and mobile banking to penetrate into payment and settlement scenarios such as schools and hospitals to further enrich the corporate payment application scenario platform and improve payment and settlement business service capabilities.

In terms of corporate electronic channels, the bank has launched an enterprise version of mobile banking, which has the advantages of dual-channel collaborative operation and dual-identity client joint login, and provides corporate customers with mobile payment settlement, accounting and enterprise management, deposit and loan management, A new mobile financial service platform that integrates mobile audit and other functions, effectively improving corporate customer service experience.

In terms of supply chain finance, starts from important strategic customers, locks in key target customers through product and model innovation, fully taps the advantages and potential of key strategic customers, and provides customers with all-round comprehensive financial services of "treasury management + supply chain" , to achieve in-depth management of key strategic customers. Deeply penetrate into the transaction scenarios of key industries, focus on key industries such as medical care, government, cultural tourism, infrastructure, trade and logistics, serve key customers and key projects from point to point, develop batch business plans or models, and promote large-scale business implementation.

It is worth mentioning that the transaction banking department of China Travel Service Bank in Jiaozuo officially launched the first supply chain bill business in Henan Province on December 25, 2020. Supply chain bills can be split and transferred between enterprises, and can be financed through discounts or standardized bills. It is helpful to improve the turnover rate of corporate accounts receivable and the availability of financing.

At the beginning of 2021, the transaction banking department of China Travel Service Bank in Jiaozuo completed a self-built supply chain system integrating business management, risk management, collateral management and other functions. After the system went online, it realized quick operation functions such as online financing application and repayment application for customers, meeting the needs of customers. It meets customers’ business needs of “borrowing and repaying at any time, with interest calculated on a daily basis”. The implementation of supply chain bills and the launch of the supply chain system are a microcosm of the bank's efforts to keep up with market demand and accelerate the transformation and innovative development of its corporate business.

02

Pathfinding: Taking the path of a distinctive transaction bank

As a transaction bank born in the era of digital economy, the transaction banking department of China Travel Service Bank in Jiaozuo has always paid close attention to customer needs and market development, constantly developed innovative product models, and enriched and improved the product structure. , currently has built a comprehensive product system such as supply chain finance, cash management, and electronic channels. At the same time, we continue to optimize and iterate existing products, give full play to the advantages of local corporate banks, use relevant products according to specific scenarios, and improve and innovate products to make them more suitable for corporate needs.

For example, the E series is a supply chain financial product brand focused on by the transaction banking department of China Travel Service Bank in Jiaozuo, including: e-borrow and repay (online new working capital loan, borrow and repay at any time), e-account easy (online factoring) , online accounts receivable pledge financing, etc.), bank-enterprise e-letters (online detached letters of guarantee), e-cloud payment (online payment platform based on WeChat payment), etc., according to the needs of corporate customers in production, operation and sales. , matching it with fast and efficient financial services.

In addition, the transaction banking department of China Travel Service Bank in Jiaozuo continues to connect with government agencies, important strategic customers and government online platforms, and continues to work hard to create a scenario-based financial service system. It has successfully established a direct system connection with the government procurement financing platform of the Henan Provincial Department of Finance, increasing The government procurement loan business has precise customer acquisition channels, effectively solving the pain points of confirming financial payments in scenarios such as infrastructure, government procurement, and medical procurement, and realizing the entry into the government procurement contract financing business in the form of a supply chain to facilitate business development.

Recently, in order to support the development of the national rural revitalization strategy, the transaction banking department of China Travel Service Bank in Jiaozuo is actively researching the grain pledge business based on the Internet of Things, and plans to launch a smart granary business model. It is currently conducting on-site research and is in the customer reserve stage, targeting the autumn grain market. Targeted investment will be made to contribute China Travel Service’s strength to rural revitalization and development.

It can be seen that the transaction banking department of China Travel Service Bank in Jiaozuo has built unique products with differentiated advantages through the online supply chain system, cash management functions, IT support, data-driven marketing, etc., and formed its own core competitiveness through differentiated services. The future development direction of transaction banks should focus on enhancing transaction service capabilities, building rich transaction service scenarios, and increasing financial technology empowerment.

03

Intensive cultivation: high-quality financial services covering the whole process of tourism

Jiaozuo China Travel Service Bank focuses on tourism characteristics and is committed to deeply embedding itself in the tourism industry chain through the implementation of differentiated development paths to enhance tourism financial service capabilities. Relying on the advantages of China Tourism Group's full industry chain tourism resources, we will formulate and improve financial services and products for the tourism industry, become a tourism industry supply chain resource provider and financial service provider, and meet the one-stop product and financial needs of tourism companies and tourists.

It is understood that the bank has cooperated with third-party professional business travel companies to build a business travel service system and integrate business travel industry chain resources to provide corporate customers with comprehensive business travel features such as business travel reservations, platform account opening, business travel management, credit payment, and advance services. Financial services and one-stop business travel solutions to create a new model of business travel financial services. At the same time, we discussed the online business model of the tourism supply chain with the tourism sector of the China Tourism Group business group and a technology company, and reached consensus on online cooperation models such as air tickets and TMC scenarios with the group's tourism sector.

In addition, Jiaozuo CTS Bank has also established an in-depth cooperative relationship with a 5A scenic spot in Henan. The scenic spot has reached cooperation with Jiaozuo CTS Bank on the construction of smart scenic spots and payment and settlement systems, fully integrating the characteristics of tourism banks into the scenic spot. The scenic spot has an annual revenue of 5 million The passenger flow has driven the innovative development of Jiaozuo China Travel Bank’s tourism characteristics from point to point.

Focusing on the development goal of tourism finance characteristics, China Travel Service Bank in Jiaozuo has conducted in-depth research on market segments and transaction scenarios related to tourism characteristics finance, combined with the diversified financial needs of enterprises, and embedded it into the transaction scenarios of large tourism enterprises through personalized product design and agile system docking. , integrating tourism financial supply chain services into the tourism industry chain, innovating scenario-based financial services and applications, launching more smart tourism solutions, creating smart scenic spot services, and giving full play to the unique advantages of tourism finance. After continuous exploration and accumulation, Jiaozuo China Travel Bank has gradually found a sustainable tourism-specific financial development model.

As financial digitization accelerates, specialization, digitization, and refinement have become the mainstream of transaction banking. The transaction banking department of China Travel Service Bank in Jiaozuo has clearly defined its positioning, followed market trends, adopted misaligned competition, and insisted on focusing on products. Customer-centered, we have deeply cultivated the field of tourism finance, forged core capabilities, created a new financial service ecosystem based on all transaction scenarios, and embarked on a path of development of a characteristic transaction bank of "tourism + finance + Internet".