The Golden Melody Award and the Chinese music scene behind it
From the Mao Dun Literature Award to the Golden Rooster Award and the Luban Award, it seems that every industry has a high-profile and authoritative award, and when it comes to pop music, the Chinese music scene needs the Taiwan Golden Melody Award Station Out. The
Golden Melody Award is almost the only -judged award in the Chinese music industry.
Looking around the world, the most important and well-known music award is undoubtedly the "Grammy Awards" in the United States. In fact, there are three important music awards in the United States, namely the American Music Awards, which represent popularity (popularity), and the American Music Awards, which represent popularity (popularity). The Billboard Music Awards represent listening volume (popular trends), and the Grammy Awards represent professionalism (the quality of the music itself). The three awards of
also represent the three most mainstream types of music awards.
The Golden Melody Awards and the Grammy Awards are obviously of the same type. They are both music industry awards. The awards are judged by a jury composed of authoritative industry insiders.
For the melon-eating masses, you only need to remember that the Taiwan Golden Melody Awards are the " Grammy " of the Chinese music scene.
How does the Golden Melody Award affect the Chinese music scene?
The professionalism of the judges represents the authority of the award to a large extent.
So how professional is the Golden Melody Awards jury? Zhou Zhiping, a veteran musician who served as a judge for the 11th Golden Melody Awards, listed several necessary conditions for becoming a judge for the Golden Melody Awards:
"First of all, this judge must not have any works shortlisted for the current session, and in order to avoid suspicion, he must not interact with any of them. The works participating in the award are relevant; in addition, he must have certain experience and authority in the industry. ”
Zhou Zhiping also recalled at the time that a total of 15 judges were invited to the Golden Melody Award that year, and their professions included producers, singers and radio stations. DJ, the industry covers a wide range and has many levels. It can be seen that the Taiwan Golden Melody Awards has already taken a lot of effort in the formation of judges.
As for the Golden Melody Award, there are two reasons for its current status.
On the one hand, it is a project supported by Taiwanese government investment and is free from commerciality; on the other hand, from the 1980s to about 2010, the center of the Chinese music scene has always been Taiwan.
Taiwan
At that time, China's music industry was still in its infancy, and there were no popular awards for popular music itself. However, Hong Kong and Taiwan music had innate advantages. They came into contact with foreign cultures and gradually established their own popularity. music system.
When Taiwanese musicians represented by Jay Chou entered the mainland entertainment industry, the influence of the Taiwan Golden Melody Awards gradually expanded to the entire Chinese music scene.
Regional advantages, fierce competition, and the authority of the judges have made the Golden Melody Award the most valuable music award in China until today.
Let’s look back at the previous singers and queens of the Golden Melody Awards: Zhou Huajian , Qi Qin , Qi Yu, Jacky Cheung , Wang Leehom , Yang Naiwen , Na Ying , Zhang Huimei , Karen Mok , Eason Chan , Faye Wong , Stefanie Sun ...
Seeing these names, it seems that you can understand how important the Golden Melody Award is and how much singers from the two sides of the Taiwan Strait and three places attach great importance to it.
It can be seen that anyone who has won the Golden Melody Award is truly worthy of it. The Golden Melody Award is never sloppy in important awards.
Golden Melody Award, cold goddess or gentle angel?
The Golden Melody Award is currently the only award in the Chinese music scene that still carefully selects good music.
The Golden Melody Award is not flattering. It has always had a very clear goal. It is not to be a follower of public aesthetics, but to be a leader. The Golden Melody Award has indeed strived to become a popular music trend vane in the Chinese music world. The Golden Melody Award Various awards will affect the pop music market to a certain extent in the next year or even several years.
Zhang Huimei at the 27th Golden Melody Awards
So in the eyes of most people, the Golden Melody Awards is a cold goddess. It is almost not affected by song market sales and fan popularity, is not held hostage by traffic, and does not care about commerciality. It is to carefully select the music itself for the future of the entire music industry.
You see, the songs that win the Golden Melody Awards every year are not necessarily the most popular. The judges look at the artistic value of music and its contribution to the music scene from a professional perspective. They award awards to those who make music with heart, but their works may not be the most popular. A singer who sells well but doesn't necessarily make money.
Looking at it this way, the Golden Melody Award is also a gentle angel.
Golden Melody Award, not enough
However, the Golden Melody Award, which seems authoritative and credible, is actually an "unreliable" award. The
Golden Melody Award is always a regional award and is too local.
The selection of the Golden Melody Awards requires that the singer's album must be released/first released simultaneously in Taiwan. This limits the number of mainland singers. Among the nominations for the mainstream awards of this year's Golden Melody Awards, guess how many mainland singers there are?
has only one Li Ronghao.
Looking through the list, many singers have never even heard of it. No wonder many people call it the "Autism Award". The Golden Melody Awards, which is billed as the most authoritative award in the Chinese music industry, seems to have become a self-entertainment for Taiwanese music.
But what is regrettable is that even though the Golden Melody Award has many shortcomings, the mainland cannot produce an award that can compete with it. We look forward to the Golden Melody Award being more open, and we also hope that the mainland awards will seriously select the music itself, rather than the music. Confused with entertainment and commerce.
