"ECO Krypton Body" Sports Circle www.ecosports.c
Text/Beili
"As children, we would play ball in our driveway or in the park to imagine and recreate those classic game moments," said Stan Dodd, executive director of Disney "We want to bring that atmosphere here and let people feel the real NBA or WNBA arena. "
This Disney NBA theme park opened in Florida, USA on August 12, 2019, there are five highlights worth mentioning.
Five highlights of the park
Highlight 1. There are many real NBA projects
in the park. Projects allow visitors to test their skills. For example, the 15-second shooting competition and dribbling demonstration. In the shooting competition, you will shoot as many balls as possible within 15 seconds to show your shooting skills. In the park, there will be a virtual coach to guide your dribbling skills.
However, if you want to truly experience the feeling of being an NBA star, you still have to rely on the "Slam Dunk Contest" in the park, which has an NBA that can be lifted and lowered freely. For the basket, you can choose the best height according to your height. After the game, visitors can also see photos of their dunks.
In addition, the park also has "Combine", which is commonly known as the physical test. Project. All NBA players will undergo a physical test before entering the league.
In the Combine project, you will be able to test your wingspan, reach and vertical jump. After the test is completed, you can submit your physical test data on the screen. The comparison results with NBA stars will be displayed.
Highlight 2, Reappearance of the Draft
"Welcome to the NBA" may be one of the sweetest words in their lives
for basketball players. , visitors will be able to experience the draft. Get drafted by your favorite team and take a photo with NBA Commissioner Adam Silver.
Once you're selected, you'll be able to head to the locker room, which will be the perfect NBA locker room. Restore. It contains the jerseys of all NBA and WNBA teams. It is also equipped with an interactive screen where you can see the team's current lineup and other information.
Highlight 3: You can also become an NBA champion after the draft. You are already a member of the NBA. The history of the league is slowly unfolding in front of you.
The NBA theme park has a "championship mode" that allows visitors to learn the great and glorious history of each NBA and WNBA team. , you also have the opportunity to take photos with the replica O'Brien Cup and MVP trophy.
Highlight 4, "Quiz and Quiz" battle
The park also provides two documentaries to help visitors learn about the two leagues of NBA and WNBA. and the impact on people's lives. After watching the documentary, you can also have a real-time "history quiz" with other tourists.
Highlight 5: There are a lot of outstanding entertainment facilities in the NBA theme park. Game facilities. For example, shooting machine . You can choose different sizes of hoops and basketballs for shooting, or mix them up to create difficulty.
In the NBA theme park, you can play the role of a fan, a player, or even a referee to experience the NBA. All these elements combine to create a unique experience that is yours.
It is not just as simple as opening a theme park.
The combination of sports and entertainment resources. The cooperation between Disney and super IPs such as the NBA is by no means the first time.
, its subsidiary Marvel, cooperated with Adidas as early as 2015 to release a series of joint shoes. This year, on the occasion of the release of "Avengers 4", the two parties jointly launched Heroes Among Us-themed boots, and Adidas' star players directly transformed into classic characters in Marvel movies.
In addition, Marvel has also attracted official organizations such as the General Administration of Sports of China. On March 12 this year, Marvel Studios officially announced that it would cooperate with the Training Bureau of the State Sports General Administration to restart the 10th anniversary event and launch a series of concept posters featuring Chinese sports stars and Marvel " superheroes ".
Olympic champions, table tennis dream teams and other elements are very similar to Marvel's superheroes. Especially as the 2020 Tokyo Olympics is approaching, this collaboration has excited fans.
On March 20, Disney announced the acquisition of 20th Century Fox for US$71 billion. Many IPs owned by Fox, such as X-Men, Deadpool , etc., will return to the embrace of Disney. This will undoubtedly provide Disney with more options in IP syndication.
Not only that, in Australia, Marvel invested even more and signed an eight-year naming operation agreement with Etihad Stadium, one of the largest stadiums in Melbourne. The stadium was officially renamed Marvel Stadium in September 2018.
Only when the people participate can sports inspire the greatest power. The opening of Disney's NBA theme park is also a new exploration of marketing methods by Disney and the NBA.
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