The Dragon Boat Festival holiday will be here in a few days. Due to favorable factors such as preferential ticket policies for scenic spots, the opening of multiple high-speed rail lines, and graduation tours, domestic people's willingness to travel has greatly increased. According to Ctrip's big data, nearly 3.1 billion people are expected to travel during this year's Dragon Boat Festival holiday, compared with 89.1 million people in the same period last year.
According to data from Tujia, the booking volume of homestays during the 2019 Dragon Boat Festival holiday is expected to increase by more than 180% year-on-year, and the popularity is expected to exceed that of May Day this year.
As the last long holiday in the first half of the year, tourists are more inclined to go out of their homes and take short trips in the surrounding areas. Data shows that travel during the Dragon Boat Festival holiday in 2019 starts on June 6, and reaches its peak on June 7 , the average travel time of tourists does not exceed 2 days .
summer resort! The seaside and water sports have become popular.
As the weather gradually gets hotter, various water sports have been opened. Going to the water or the seaside can bring a cooler and more comfortable experience when traveling. During this Dragon Boat Festival holiday, Shanghai Disneyland, Guangzhou Chimelong Paradise, Xiamen Huangcuo Beach and Qinhuangdao Beidaihe Liuzhuang and other "water"-related attractions have become popular travel destinations.
Shanghai ranks among the TOP3
popular destinations for the Dragon Boat Festival. Data from the Tujia B&B platform shows that the top ten popular destinations during the Dragon Boat Festival are Chengdu, Beijing, Shanghai, Chongqing, Xiamen, Qingdao, Xi'an, Hangzhou, Guangzhou, and Qinhuangdao. The top ten most popular overseas destinations are Osaka, Pingtung, Tokyo, Taipei, Bangkok, Hong Kong, Kyoto, Hualien, Chiang Mai, and Seoul.
Air tickets are cheaper during the Dragon Boat Festival than on May Day
Tongcheng Yilong air ticket big data shows that the average fares of domestic flights departing on June 7, June 8 and June 9 are 553 yuan, 591 yuan and 529 yuan respectively. (all excluding taxes and fees), the average international ticket prices are 743 yuan, 757 yuan and 924 yuan respectively (all excluding taxes and fees), the overall ticket prices are slightly lower than during the "May Day" holiday.
In addition, since the Dragon Boat Festival is in the relatively off-season before the summer vacation, travel expenses are very cost-effective. Ctrip data shows that during the Dragon Boat Festival, the per capita consumption of outbound tours registered through the platform in group tours was 4,552 yuan, and the per capita consumption of independent outbound tours was 4,418 yuan, which was a 13% decrease compared to the per capita consumption during the May Day period. Taking popular overseas destinations as an example, the per capita consumption of tourists to Thailand during the Dragon Boat Festival dropped by 8% compared to the May Day period, and the per capita consumption of tourists to Japan dropped by 6% compared to the May Day period.
Parent-child themed hotels and scenic spots are becoming more popular
Since this year’s Dragon Boat Festival is very close to Children’s Day, traveling with children has become the choice of most people during the short holiday. According to data from Ctrip’s global entertainment platform, recent searches for parent-child scenic spots have experienced explosive growth, with a month-on-month increase of more than 200%. includes Shanghai, Shenzhen, Guangzhou, Hangzhou, Nanjing, , Suzhou, , Beijing, Xiamen, Zhuhai and Chengdu. It has become the city that attracts the most attention from family-friendly tourist attractions. According to Mafengwo 's "2019 Dragon Boat Festival Travel Trend Report", users who choose to travel with children have increased by 130% year-on-year. The popularity of parent-child theme hotels has also increased faster than other hotels, with a year-on-year increase of 119%. All kinds of theme parks are the first choice for parent-child tourists. Mafengwo big data shows that the average tourism popularity of domestic and foreign theme parks has increased by 124%, far exceeding other types of scenic spots.
According to the "2019 Dragon Boat Festival Travel Forecast Report" jointly released by China Weather Network, Amap and more than 90 public security and traffic management departments across the country, in addition to zoos and amusement parks, museums are also popular places for parent-child travel . The "Report" analyzed and predicted the top ten most popular museums in the country during Children's Day, among which the Palace Museum is the most popular, followed by Chengdu Wuhou Temple Museum and National Museum of China . In Xi'an alone, there are three museums on the list, namely the Qin Shihuang Terracotta Warriors and Horses Museum, Shaanxi Natural Museum , and Shaanxi History Museum. Children can learn historical knowledge and learn wonderful stories about national treasures in the museums.
This year’s Dragon Boat Festival holiday coincides with the college entrance examination. Although the senior high school students were “absent” from this round of Dragon Boat Festival trips, due to the Children’s Day before and Father’s Day after, and June is approaching the college graduation season, therefore, This year's Dragon Boat Festival tourism market will show the superposition of multiple themes such as parent-child fun tours, college graduation tours, and parents' happy tours , which are still very popular.
(data source: Ctrip, Tujia, Tongcheng Yilong, China Weather Network, Amap)
