On the evening of December 8th, Beijing time, China Mobile Migu company officially announced that Migu has become the top broadcast partner of China Central Radio and Television Station 2020 Tokyo Olympics, 2020 European Cup, 2022 Beijing Winter Olympics, and 2022 Qatar World Cup. , then Migu Video will provide live broadcast and on-demand content of these four events.
Migu Company also announced that China Mobile's home video product "Mobaihe" will also become the broadcast platform for these events, which means that Migu will cover the broadcast content to the large screen.
Migu has continued to make efforts in the field of sports event copyright this year. Half a month ago, Migu just announced that it had reached a strategic cooperation agreement with the AFC to gain the rights to broadcast all national team events and club events under the AFC in mainland China in the next four years, including the AFC Asian Qualifiers and the 2023 AFC Asian Cup in China and the 2021-2024 AFC Champions League.
In April this year, Migu Sports also reached a strategic cooperation agreement with the CBA Alliance. According to Lanxiong Sports, the two parties signed a five-year contract worth over RMB 2 billion. Migu has become the CBA digital media strategic partner and the exclusive full-scenario partner of CBA for the next five seasons, and has obtained the Internet broadcast rights for all CBA leagues and All-Star Weekends for the next five seasons, as well as the operator's exclusive IPTV broadcast rights. Since
started broadcasting the World Cup in 2018, Migu has acquired a large number of top event IPs in the past two years, including 12 in football, 4 in basketball, and 2 in volleyball. Backed by China Mobile, with 5G technology advantages and a huge user base, Migu may continue to make big moves in the sports field in the future.
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