Douyin e-commerce has boosted the hot sales of many flowers in spring, with peony sales increasing by 1034% month-on-month
022-04-21 17:55·Qilu Yidian
Reporter Gao Han
On April 21, "Douyin Spring Flower Appreciation Data Report" release. The report shows that from February 20 to April 20, driven by short videos and live broadcasts of "Cloud Flower Appreciation" content, Douyin e-commerce flower and green plant sales increased by 153% month-on-month. Guangxi Jasmine, Shandong Peony and other regions Sales of specialty products have doubled, helping the local rural flower industry continue to develop.
Hobby e-commerce has boosted the hot sales of many types of flowers, and the post-00 generation has become the main force in the growth of flower purchases.
Spring is blooming, and it is a good time to enjoy flowers. Searching for "flower viewing" related content on Douyin to find flower viewing spots that interest you has become a new choice for many users. The "Douyin Spring Flower Appreciation Data Report" shows that from February 20 to April 20, the search volume for "flower appreciation" on the Douyin platform increased four times month-on-month, and there were 20.43 million short videos related to flower appreciation, with 20.43 million likes. The total amount reached 1.5 billion. Affected by the epidemic in many places, people have started the "cloud flower viewing" mode while fighting the epidemic at home. Within 2 months, the number of live broadcast views related to "Cloud Flower Appreciation" increased by 202% month-on-month.
’s rich short videos and live broadcast content also drove the sales of flowers and green plants in hobby e-commerce to increase by 153% month-on-month. The number of short video views of flowers such as peony, cherry blossom , azalea and other flowers has increased significantly, driving the sales of related products to also increase. The report shows that sales of peonies increased by as much as 1,034% month-on-month, followed closely by cherry blossom saplings, tulips , peonies, and azaleas, which are quite popular among consumers.
Judging from the distribution of purchasing age, those born in the 1980s buy the most flowers, while those born in the 2000s become the main force in the growth of flower buying in spring. Compared with the same period last year, the number of consumers born after 2000 has increased by 412%, and more and more young people are willing to pay for flowers to decorate their lives.
Sales of local flowers have doubled, driving the development of rural specialty industries.
html March to April is the most abundant time of year for branch flowers, and the flowering period comes as scheduled from south to north. In order to meet the strong shopping needs of consumers when they are "traveling in the sea of flowers", the Douyin e-commerce personal care and home care flower industry launched the "Douin Flower Life·Flower Home Shopping Festival", and together with flower farmers in many places, traced the origin of flower and tree planting parks through live broadcast , providing high-quality seasonal products. Thereport shows that within 2 months, the sales of jasmine in Guangxi and azaleas in Zhangping, Fujian increased dozens of times year-on-year. Sales of peony flowers in Shandong , gardenias in Guangdong and roses in Yunnan were also quite impressive, compared with last year. During the same period, they increased by 696%, 624% and 390% respectively. With the help of interest e-commerce, the regional flower production structure has been continuously optimized, expanding the consumer market, and rural characteristic industries have shown stronger development vitality.
The "flower viewing economy" in hobby e-commerce has also driven a surge in sales of peripheral products. The report shows that sales of camping products, gardening supplies and selfie sticks increased by 470%, 165% and 135% month-on-month. The sales of Hanfu, gardening books and flower cakes also achieved high growth.
The "flower viewing craze" has made niche villages visible, e-commerce New farmers bring villagers to plant flowers to increase income
According to statistics, from February 20 to April 20, the number of Douyin users checking in for flower viewing in rural areas increased by 10.1% month-on-month. times, more niche villages have received attention. People look at the cherry blossoms in Caomiao Village, Xingyang, Henan, the peach blossoms in Linjia Village, Fenghua, Zhejiang, and the pear blossoms in Qingshui Village, Suzhou, Anhui... all kinds of flowers in Nanhu Village, Turpan, Xinjiang, Pingba, Anshun, Guizhou, Jiajizhai, Gejiu, Yunnan, etc. , have also been shared one by one by netizens.
The visibility of villages is inseparable from the efforts of new rural farmers. The report shows that from February 20 to April 20, the number of short videos related to flowers, agriculture and agriculture on Douyin increased by 2 times year-on-year, and the number of views increased by 3.2 times year-on-year. With the support of Douyin e-commerce's "Mountain Goods on Headlines" campaign to help farmers, new farmers are creating content to record spring scenery, while leading more villagers to increase their income and become rich through e-commerce.
By photographing the daily life of Huanhe Village in Guizhou, @古村乐乐 made the originally remote mountain village lively. A pumpkin flower rural delicacy was collected by tens of thousands of people; people saw the Wuyi Mountain area on Douyin @ nostalgia Rural life, busy preparing for spring plowing, Shen Dan's short video of picking flowers to make flower cakes received 1.527 million likes; Zhao Chenglong, a graduate of Shandong Agricultural University, shared his professional knowledge with millions of people on Douyin @Tasha's Garden , working with the elderly in Taoyuan Village, Zhejiang, to promote the planting of local characteristic flower seedlings; selling more than 200,000 single-fruit saplings annually on the Douyin e-commerce @Cloud Miao Library, Song Xi has helped more than 400 farmers in Huawanqiao Village, Hunan, and he hopes Benefit more fruit farmers with high-quality fruit seedlings. The relevant person in charge of
"Shanhuo Toutiao" said that the platform will continue to give full play to the characteristics of interest e-commerce, so that more people can see and understand high-quality flower seedlings scattered across the country, assist regions in building flower brands, and use flowers as media to help rural areas. Strengthen the "beautiful economy".
#The peony flowers are on fire this spring#
