On December 16, Blue Moon Group Holdings Co., Ltd. (hereinafter referred to as "Blue Moon") was listed on the Hong Kong Stock Exchange with the stock code 6993 and an IPO price of HK$13.16. On the first day of listing, it opened 16.41% higher at HK$15.32, with a total market valu

On December 16, Blue Moon Group Holdings Co., Ltd. (hereinafter referred to as "Blue Moon") was listed on the Hong Kong Stock Exchange with the stock code 6993 and an IPO price of HK$13.16. On the first day of listing, it opened 16.41% higher at 15.32 Hong Kong dollars, with a total market value of HK$88.05 billion.

Affected by the epidemic, Blue Moon’s listing was conducted online. The company's founder and CEO Luo Qiuping said at the listing ceremony: "In the future, we will continue to adhere to the consumer-centered and innovation-driven approach to provide a full set of home cleaning solutions.

As one of the leading brands in the domestic cleaning products industry, Blue Moon Occupy a seat in the industry. According to the Frost & Sullivan Report, from 2017 to 2019, Blue Moon's laundry detergent, hand soap and concentrated laundry detergent products currently ranked first in their respective markets. Blue Moon's products cover three major categories: clothing cleaning care (laundry detergent, etc.), personal cleaning care (hand sanitizer, etc.) and household cleaning care (disinfectant, etc.). According to the prospectus, Blue Moon operates separately from 2017 to 2019. Revenues were HK$5.632 billion, HK$6.768 billion and HK$7.050 billion, with a compound annual growth rate of 11.9%; net profits during the same period were HK$86.16 million, HK$554 million and HK$1.079 billion respectively, with a compound annual growth rate of 254%. In the first half of this year, affected by the epidemic, Blue Moon achieved revenue of HK$2.436 billion, a year-on-year decrease of approximately 10%. However, the company’s net profit increased by 38.5% year-on-year to HK$302 million. In terms of revenue composition, as of the end of last year, Blue Moon had a revenue of HK$2.436 billion, a year-on-year decrease of approximately 10%. The revenue generated by online channels is approximately HK$3.3 billion, accounting for 47.2% of the total revenue. Thanks to the increase in people’s online shopping behavior during this year’s epidemic, as of June 30 this year, Blue Moon’s online sales channels have further increased. The revenue generated was HK$1.4 billion, accounting for 58.8% of the total revenue. Blue Moon, which had previously withdrawn from some supermarkets, has successively rebuilt its offline channels in 2017, 2018 and 2019. In 2019 and the first half of this year, the company added 225, 390, 315 and 247 offline distributors respectively.

As of June 30, 2020, in addition to national and regional supermarkets, Blue Moon has a number of new offline distributors. Nearly 70% of offline distributors are located in third-tier cities and below, covering retail sales points in more than 2,600 districts and counties across China.

It is understood that the funds raised by Blue Moon’s IPO will be used for business expansion, production capacity equipment, and laundry services. , increase brand awareness, channel distribution , research and development, information technology construction, etc. However, many investors believe that 's IPO valuation is "too high" based on the pricing of HK$13.16 per share.

As of 11:20 a.m., Blue Moon’s latest stock price was HK$15.66, with a total market value of HK$90 billion.

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