Source: Global Network
[Global Network Technology Report Reporter Zhang Yang] "5 minutes to take photos, two hours to edit pictures" is a true portrayal of the process of sharing photos on Moments among fashionable women nowadays. Image processing software has become an urgent need for women to install apps. At present, young female users often have more than one image processing software on their mobile phones, but "Meitu Xiuxiu" must be among them. As the first image processing product in China, Meitu Xiuxiu has accumulated more than 1 billion users since its launch in 2008, occupying an absolute advantage in the imaging industry. Since
was founded in 2008, Meitu Xiuxiu, which has been committed to allowing users to "become beautiful simply", has always firmly occupied the top spot in the imaging industry. According to the "China Mobile Internet 2020 Semi-Annual Report" released by Quest Mobile and the "2020 Semi-Annual China Mobile Internet Strength and Value List", Meitu Xiuxiu was selected as the No. 1 APP in the TOP30 track in terms of user scale, with a user scale comparable to that of Head Life Services Class APP.
Function iteration leads the change of female aesthetics
Since its establishment, Meitu Xiuxiu has continued to iterate. The reason behind Meitu Xiuxiu's continuous deepening of understanding of "beauty" and its precise insight into user needs. After China's per capita GDP exceeded US$10,000 for the first time in 2019, women's consumption outlook has become more "self-pleasing", and their requirements for beauty have become more personalized and fashionable.
In response to the latest changing trends in user aesthetics, Meitu Xiuxiu has carried out targeted research and development, and has developed an exclusive ability to get the same video with one click, high-definition portrait natural beauty, accurate human body beauty and other functions at the same time Leading the track.
Especially in response to young people's needs for fashion and beauty, Meitu Xiuxiu has launched beauty functions and body beauty functions. Since this year, based on the latest DL3D technology developed by Meitu imaging laboratory MTlab, Meitu Xiuxiu has completely upgraded its makeup and filter effects, launching a 5D highlight makeup series and 3D lighting filters, which improves makeup realism and fit. The brightness and gloss have been optimized and adjusted to achieve a more realistic, delicate and three-dimensional effect. In addition, in terms of AI beautification, Meitu Xiuxiu’s “facial reshaping” function is constantly updated. With the launch of highlight functions such as “micro-head surgery”, “highlight pen” and “body shaping”, it is more in line with today’s young people’s desire for natural makeup and New needs for selfie beautification.
Meitu Xiuxiu high-gloss makeup
With the popularity of short videos and vlogs in recent years, on the basis of video editing and video beautification, the Meitu Xiuxiu community has also launched the "one-click same style" function in a timely manner to lower the threshold for video editing and production. , bringing the works of the "photo retouching masters" and "video masters" behind the screen to more people, and helping more ordinary users get trendy and interesting video templates with one click.
Meitu Xiuxiu’s one-click get video is the same as
It is not difficult to see that a virtuous circle has been formed between Meitu Xiuxiu and female users - paying attention to the needs of female user groups has helped Meitu Xiuxiu carry out functional iterations, and in the process of functional iterations At the same time, it is also unknowingly guiding more female users to try newer aesthetic concepts. As a result, each major version update not only achieves more powerful functions, but also quietly affects the aesthetic changes of female users.
outlines the trendy aesthetic landscape
After 12 years of development, Meitu Xiuxiu can become the leader in the image processing industry in the mobile Internet era, which is inseparable from Meitu Xiuxiu's continuous pursuit of ultimate technology in its own professional field. . In 2018, MeituXiuXiu began to experiment with fashion communities, which marked that MeituXiuXiu used the dual-line strategy of "one vertical and one horizontal" to outline a trendy aesthetic landscape.
Vertically, Meitu Xiu Xiu achieves the ultimate in image processing. As the saying goes, "one trick can be used everywhere", and this comes from Meitu Xiu Xiu's strong user base and technical research and development support.
Meitu Xiuxiu has a user base of more than 1 billion in China. This is the natural basis for Meitu to understand aesthetic trends. Based on this, Meitu Xiuxiu can iterate functions according to user needs.In order to achieve better beautification effects, Meitu established the Meitu Imaging Laboratory, which is a world leader in face technology, image segmentation, image enhancement and other directions. It has won many awards in the ECCV 2018 Image Enhancement Technology Competition. , ICCV DeepFashion2Challenge 2019 and other world-class imaging technology competitions, and has exclusive technologies such as limb key point detection and hair analysis.
Horizontally, Meitu Xiuxiu not only focuses on the field of image processing and has long been the number one in the industry, but also on this basis, it has extended its own trendy content community, improved the content ecology, and grown into a trendy aesthetics platform.
At present, the Meitu Xiuxiu community has become a beauty-becoming community for young women that collects photo retouching, video editing, makeup and outfits, ancient style two-dimensional, fashionable shoes and fashionable clothes and other "beautiful" content. Through a large amount of original high-quality beauty-making content and interesting and creative picture-competition gameplay such as handing in assignments and taking screenshots to post pictures, the Meitu Xiuxiu community has attracted a group of creative young users to create images to their heart’s content, allowing creative gameplay to spread from the community to a wider community social circle, popular among friends, and constantly attracting more users to enter the Meitu Xiuxiu community. This makes the Meitu Xiuxiu community a trendy community that continues to lead the latest hot spots in trendy aesthetics and a gathering place for fashionistas.
Meitu Xiuxiu's "Hands of Flowers" community activity
The close combination of "high-quality tools + high stickiness community" not only allows young women to be beautiful in it, but also has fun in it; it not only allows women to become beautiful online, but also guides women Dressing, losing weight, and gradually becoming more beautiful in real life occupy an increasingly important position in the "beauty" track both online and offline.
Through the "one vertical and one horizontal" layout, MeituXiuXiu has realized the evolution from a picture processing tool to a trendy aesthetics platform, subtly leading the development of popular aesthetics and fashion trends.
