At the end of June, 24-year-old Kunling founded her own clothing brand Jendes and launched an official website providing global distribution services. People lamented that at such a young age, she once again had a commercial project outside of film and television. The New York fa

htmlAt the end of June, Kunling , then 24 years old, founded her own clothing brand Jendes and opened an official website providing global distribution services. People lamented that at such a young age, she once again had a commercial project outside of film and television. The New York fashion media The Cut called her "Taiwan's most famous KOL."

Jendes' style is mainly based on Kunling's daily wearing preferences, taking a casual route. "I don't put too much effort into my clothes. Jendes will have a lot of soft denim clothes and feminine skirts, and the designs are all inspired by my travels," she said. As can be seen on the official website, stripes, denim and knitting are the three main materials, with prices ranging from 50 to 300 US dollars (approximately RMB 330 to 2,000 yuan), and Kunling himself will also act as a model to shoot commercials. One month after

was launched, Jendes’ official Instagram account already has 34,000 followers, even more than the number of followers of Jay Chou , the fashion brand PHANTACi, which has been established for 12 years.

PHANTACi is a brand co-founded by Jay Chou and his long-time friend Ric in 2006. The first store was opened in Taipei. Since he had a dream of opening a shoe store when he was a teenager, after the store was established, Jay Chou once said: "Actually, this store is used to collect my sneakers, not to do business. It is mainly to display my sneakers to fans." See, many of them are not for sale. "

Because Jay Chou has great trust in Ric, the brand has always been managed by Ric. “This classmate of mine has a great sense of fashion and business acumen. I am very happy to be able to let him use his talents,” he said. But this store also brought him a surprise - Kunling met Jay Chou while working at PHANTACi. At present, PHANTACi has opened stores in Shanghai, Malaysia , Singapore and other places.

Although people did not get much exposure to the brand from Jay Chou, he would often go to stores for "secret visits", which inadvertently gave fans more expectations for chance encounters and made them eager to visit PHANTACi more often.

Compared with other celebrity-led brands, PHANTACi is indeed relatively low-key in terms of exposure, but looking at the brands it has cooperated with over the years, they are all mainstream in the sports world. During the trial opening of the Taipei store, Nike recognized it as the highest level of Nike Tier0 and authorized the sale of global limited edition sneakers. When it was founded, Nike also designed products specifically for PHANTACi, including the Air Max I "The Grand" and jacket inspired by the pink piano in the store. In addition, it has cooperated with New Balance, Puma, Converse and other brands many times.

It is very common for celebrities to have their own brands. CLOT founded by Edison Chen, NPC founded by Li Chen and Wilber Pan, which sold nearly 100 million yuan last year, the controversial Madness from Shawn Yue, JJ Lin's SMG, Jay Chou ’s Phataci, Hanhuohuo ’s AKOP, Ashin’s Stayreal, Wu Kequn’s Debrand, Luo Zhixiang’s ’s Stage, Carina Lau’s hardy hardy... Benefiting from the scale of the 450 billion yuan pan-entertainment market, Chinese stars are like fashion brands. Natural incubator.

However, due to the lack of street culture in China, although there is a huge market, people's evaluation of fashionable brands is mixed. Especially for brands run by celebrities, their level of fashion design has always been questioned by consumers. Therefore, this time Kunling avoided the trendy brand circle and turned to the designer brands that are more respected in the fashion industry, which may be the right choice.