The Paper reporter Ge Mingning, Zhao Zhiyuan, intern Zhao Jingran, Li Kewen, Yang Zhending looked at the camera intently, as if he couldn't understand such a thing for a while. After a while, he seemed to recognize someone behind the camera and laughed happily. In the tourism pro

The Paper reporter Ge Mingning, Zhao Zhiyuan, intern Zhao Jingran, Li Kewen, Yang Zhen

Ding Zhen looked at the camera intently, as if he couldn't understand such a thing for a while. After a while, he seemed to recognize someone behind the camera and smiled happily. stand up. In the tourism promotional video released later, he was riding a white pony and galloping around the twists and turns of the mountain roads in his hometown of Litang County.

Untidy bangs cover the eyebrows of this 19-year-old Ganzi Tibetan guy. His double eyelids are deep and his eyelashes are very long.

"Sweet and wild." A flood of comments poured into social platforms, describing his pure smile and having never been shunned by society. In Ganzi, Sichuan, the winter is bitterly cold and tourists are few and far between. However, in December this year, the people snorting white steam at the entrance of the "Qianhu Zangzhai" tourist center in the county were all here to "see the Ding Zhen ".

Heading west from Chengdu, the car drove more than 200 kilometers and climbed over the Zheduo Mountain with an altitude of 4,298 meters in the Kangding region. The journey was less than half of the journey. This route sometimes starts to snow in September, and the winding mountain road is covered with a layer of white frost. After passing Daocheng, and then winding for more than a hundred miles, it finally "suddenly dawned" that we arrived at the small town of Litang.

Litang is located in the hinterland of Garze, with an altitude of 4,014 meters and a permanent population of less than 80,000. Unless otherwise noted, the picture in this article is from The Paper reporter Zhao Zhiyuan

In the past, merchants on the " Ancient Tea Horse Road" used horses to carry tea leaves in exchange for Tibetan horses and Chinese herbal medicines; Han merchants were equally matched trading partners.

On the back side of the mountain, Litang is now a tough but troubled city. The poverty alleviation cadres, who turned gray at the age of thirty, persevere and mail specialties to well-known Sichuan writers, asking for support.

Litang desperately needs to be seen, and Ding Zhen, is this an opportunity falling from the sky?

Litang businessman

On the evening of December 3, Ding Zhen held a live broadcast at the Cangyang Gyatso Miniature Museum in Litang County, unpacking the express delivery sent to him by netizens. Most of them are books, but also some daily necessities. He was sitting opposite the mobile phone camera with a paper knife, smiling but not saying much.

When he removed a hand cage, Ding Zhen happily put his hand in and carefully put on the rubber protective pad of the thermos cup. He needed a host to show him how to use a hook-shaped metal bookmark.

's live broadcast is said to have attracted more than 3.84 million views. Except for "I want to go to Litang", the vast majority of comments praised him for being "clear, simple and innocent." Shortly after

became famous, Ding Zhen signed a contract to become Litang Tourism Ambassador. The county government held a media conference for him. Gao Xiaoping, deputy general manager of Litang Culture, Tourism and Sports Investment and Development Co., Ltd. (hereinafter referred to as "Litang Tourism Investment") and his Tibetan translator were on both sides of him. More than a dozen reporters surrounded them, and the circle in the center Ding Zhen looked thin, he was wearing a mask, his head was lowered, and he was a little embarrassed.

At the meeting, some reporters hoped that Ding Zhen would take off his mask to facilitate filming.

In the past, Ding Zhen rarely came to the county town and could not speak Chinese very well. After becoming popular, the contracting company is trying its best to give him extra lessons about the history and culture of Litang.

Litang is a place with active business. "Physical and chemical (Note: Litang's old name) was built as a transportation center in Kangnan," historical geographer Ren Naiqiang visited Litang in 1929. He wrote, "...it is a Sichuan-Tibet transportation channel, which was repaired and repaired by successive Qing dynasties. , is very vast, with stations and stands along the road to deliver official documents. There are also wires connecting to Batang. "There are many men doing business...women can also do business." According to Ren Naiqiang's records, due to the unstable situation in neighboring Batang County, Litang had "a lot of robbers" and "has been plagued by bandits since then, and has gradually declined."

In 2007, Du Dong, a literary and artistic young man, traveled on the Sichuan-Tibet Line and met a local girl in Litang. He claimed that he went to stay at the girl's house in order to pursue her. The girl's father, Zeren, is a Cordyceps businessman, and his business is doing very well. Du Dong calls him daddy.

Du Dong, who is now the general manager of Litang Tourism Investment, recalled to us that his father, Zeren, was a typical local businessman: tall and strong, with a big face, like a lion.Every morning, Abba wakes up on the second floor of the Tibetan house, coughs loudly, then sits on the bed and takes the towel and butter tea from his wife, gets up slowly, puts on his leather jacket, and smokes some Indian snuff. , walked out of his house, walked to his familiar Cordyceps shop, "crouched down like an eagle", pinched the Cordyceps in the basket on the ground, and asked about the price.

There are Tibetan-style houses on both sides of the street, all of which are Tibetan businessmen. Abba bought and sold Cordyceps around the area. Sometimes, he would drive to the mountains where Cordyceps was grown to buy it, or if he heard that it could be sold in some places in Han Dynasty, he would drive the old car to deliver the goods. Abba always called in Tibetan, which Du Dong couldn’t understand, to communicate whether the price of cordyceps would rise or fall, or where “money could be found.”

Dad has a big family to raise. They cook Sichuan food every day, which is full of smoke, but they also adhere to the Tibetan food sharing system, each person eating a small plate. The grandchildren were running around during the banquet, and my father was sometimes anxious. When he saw Du Dong earning money as a translator, he would walk into his room and say, "You are so good!"

Tibetans are not used to eating fish. My father went to Han to do business and learned to eat fish and shrimp. Later, when he went to the Han region to see a doctor, someone called his name, which sounded like "suck milk." His father was very unhappy and kept repeating: "Suck milk! Eat milk!" In 2016, his father fell ill and passed away.

There is a Tibetan legend that a businessman passed by an old man's house and wanted to pay a lot of money to buy the stone at his door. The old man was curious and wanted to know what secrets were hidden in the stone. At night, he split the stone with an axe, and saw two golden dragons leaping into the air and disappearing without a trace.

Du Dong said that this shows that the acquisition of wealth is unpredictable.

But doing business is still the choice of many locals. The development of the county began with the market around the temple for people to trade. Commerce is Litang's tradition, and it once made the place shine, but then fell into a long period of loneliness.

In 2011, Du Dong went to Lhasa to work as a reporter. In 2015, while he was studying for a master's degree in history, he helped Litang County run a tourism WeChat public account, "writing about everything", but nothing happened. In 2018, he was invited to be the general manager of Litang Cultural Tourism.

At the beginning of 2020, Du Dong thought about promoting a few "Internet celebrities": "It is enough to have a little influence in the local area. How can we expect to create a big Internet celebrity?"

He thought of the drivers in the unit - like Abba, A middle-aged Tibetan with a tall build, a round belly and a simple and honest personality, he named the driver "Uncle Sichuan V"; then he thought of a girl who could sing well and named him "Cow Dung Sister". Du Dong feels that this is "down-to-earth and not vulgar".

No matter what, he would never have thought that the person who became famous in the end would be a cowherd like Ding Zhen.

"A Koi"

Ding Zhen is very popular, "it shows that we all have problems with our understanding, and we don't know much about tourism." In the past, in order to build Litang, Du Dong also used his brains on culture and folk customs:

For example, the Tibetan hero King Gesar once fought near Litang, but "How was King Gesar commercialized? He was a The image of God." After thinking about it, Cangyang Gyatso "has a bit of human meaning in it" - in fact, Cangyang Gyatso was not born in Litang, but in his poem, "The white crane flies to Litang. "Return".

There is also a horse racing festival in Litang. The scene is fierce, with whips and cheers coming one after another - "I have conceived the image of a 'rogue horse'," Du Dong said, "similar to a rogue rabbit, but the government accepts it." Difficulties".

Compared with these painstaking promotions, Ding Zhen’s appearance was just an accident.

"Smiling Collector Bo Ge" has been taking pictures of herdsmen in Tibetan areas, all of which are close-ups that highlight their facial features. In August this year, Ding Zhen’s second uncle, Silang Rob, appeared on his social platform. Shiro has sharp eyebrows and is a mature male image.

had mediocre clicks until November 11, when "Brother Bo" posted a 10-second video of Ding Zhen facing the camera. That night, the number of views exceeded 10 million. Three days later, it was posted on Douyin on the topic "How handsome is the Kham man?" "With the help of ", the number of views exceeded 100 million.

On November 11, "Brother Bo" posted a 10-second video of Ding Zhen facing the camera, triggering a viral craze.Data map

Litang County Party Committee Propaganda Director Xia Jinmeng told us that the county committee held a meeting overnight and proposed to ensure that Ding Zhen’s image is not abused.

Later, Du Dong was asked to sign Ding Zhen and make him the Litang tourism ambassador. When he saw Ding Zhen for the first time, Du Dong just thought, "So young." He looked younger than in the close-up shot. Du Dong asked the Tibetan girl next to him: "Are you handsome?" The girl replied: "He is handsome!"

Du Dong doubted himself a little. But he thought: Since this boy is very popular on social platforms, he can shoot some travel promotional videos while doing simple tasks in the company - "wiping the table and attending meetings."

It took them two or three days to negotiate the contract details with Ding Zhen’s family, with a monthly salary of 3,500 yuan. Several interviewees told us that Ding Zhen’s family insisted on “not working”: “Perhaps they were worried that no one would take care of their cattle.”

Ding Zhen’s employment photo. Weibo@Litang Ding Zhen Picture

The self-media "Jet Difference Island" took the initiative to contact Du Dong and came to shoot a video "Ding Zhen's World". A day or two after the release, Du Dong's mobile phone was bombarded with calls. Countless commercial brands wanted to find Ding Zhen, and the media also wanted to contact him.

"The video shows his horse and his world relatively completely. This image does not contrast with his previous image, but is enhanced, so everyone can get high again." Du Dong tried to explain this He admitted that he couldn't fully understand Ding Zhen's popularity on the Internet, "He is really a koi."

Why doesn’t the traditional image of a “Khampa man” become popular? It's too masculine, and it's too deeply tied to national identity: "Boys look good wearing earrings, but Kham men also like big gold rings, and outsiders can't accept it." It's too grand, like a stage image.

Although he has lived in Tibet for many years, Du Dong said that he did not understand "Ding Zhen's world" and he wanted to go back to the countryside with Ding Zhen to live for a while. But I really don’t have time recently.

A large number of cooperation requests are pouring into his mobile phone. To do this kind of broker's work, "We are not professionals." He sighed.

"Dingzhen" in the countryside

On December 5, there was light snowfall in Litang. Visitors could only walk in the ancient town of Letong. In the distance, they heard a reporter from the central media saying in front: " Litang, where we are located, is the largest county in Ganzi. The reason why it has its current appearance is not only due to the changes brought about by the "poverty alleviation campaign", but also because it is located in the middle of the "Tea Horse Road", where various ethnic groups have long been connected. Unrelated..."

Interior view of Cangyang Gyatso Miniature Museum

With the help of Du Dong, Ding Zhen demonstrated the traditional woodblock printing of poetry in the live broadcast - using a brush to apply ink on the woodblock, then sticking the paper on it, and using a roller Flatten gently. Afterwards, he read the printed poem of Cangyang Gyatso fluently: "Among the bustling crowds in Lhasa, the people in Qiongjie (note: a place near Lhasa) are the sweetest. My beloved, in Qiongjie Not long ago, Ding Zhen went to Chengdu to attend the Litang Tourism Promotion Conference. Outside the

live broadcast, a person who looked like a cadre stopped us and reminded us not to take random videos. Then he started chatting and said that he joined the army at the age of 19 and went to Chengdu for the first time. He was drunk on oxygen, his head was buzzing and his whole body was weak. Moreover, Chengdu had "a lot of people, so scary."

Compared with Chengdu and Dingzhen, local people are more concerned about livelihood, such as the Cordyceps trade.

"Do you want to know the big boss, the middle boss, or the small boss?" The cadre-looking man explained that the big boss took his goods to the outside world to sell them, the middle boss bought and sold them in the county town, and the small boss went to the countryside. Go down and collect it.

"Around April 20th, those who dig up Cordyceps have to go up the mountain. We also have to go up the mountain to collect it. Around May 25th, the Cordyceps will be the most abundant, and by June 15th, the Cordyceps will be almost gone." A Cordyceps reporter Businessman Dunzhu talked about the short and intense trading cycle. He rushed to the county trading market the next day after collecting the goods. He opened the box and squatted on the ground: "All the local bosses and Han bosses came to take a look."

Du Dong My father often buys low and sells high among such businessmen.Dundup said that he was "very annoyed" and "an upright person like me can't make money." Despite this, he still made millions of dollars and built his own hotel in the county town a few years ago.

"Don't look at his poor Chinese, but he speaks foreign languages ​​​​very smoothly." Dundup's friends laughed at him, and Dundup also worked part-time as a tour guide for foreign tourists.

He started buying and selling Cordyceps in 2006. At that time, the price of Cordyceps was rising. Dundup immediately asked relatives to borrow the capital. In the best years, Dunzhu could earn as little as 10,000 yuan a day during the peak Cordyceps season.

But not everyone can catch that express train. For conservative pastoralists in the countryside, selling cattle to start a business is a big risk.

Xuan Yongchang, a local poverty alleviation cadre, recalled that in 2018, he went to work in Cunge Township, Litang County, and found that herders valued yaks and grazed outside. Broken windows in their homes were not repaired, and some wore rags all year round. "I have at least dozens of cows at home, and I can get 10,000 yuan from selling one. All problems are solved..." He couldn't figure it out at the time.

Herdsmen are unwilling to sell or kill their cattle because of their religious beliefs and because it is difficult to give up the security of their lives.

There are many young people like Ding Zhen in Litang who herd cattle in the countryside. We met one of them, Yixi Quzhen. She is 20 years old and has bright eyes. Qu Zhen dropped out of school after reaching the third grade of elementary school. Now she is the mother of two children.

When she was 10 years old, Qu Zhen was urged by cadres to go to elementary school - this was very common in the area. Her grades were not good and she had to go to the third grade again and again until she was 16 years old. The family originally had 80 cows, but they sold 30 cows to treat her father. Later, his father lost the ability to work, so Qu Zhen had to drop out of school and take over her father's class to learn to herd cattle.

She didn't want to, "I cried," she said, and the teacher also came to visit her home. But there is no way. There are 22 herdsmen near Quzhen's home. Apart from medical treatment, almost no one sells their cattle for other reasons.

In the past, Quzhen’s father worked as a small worker and went to the bank to get loans and resell Cordyceps. He recalled that the small Cordyceps “charged 75 cents in the mountains and 90 cents in the county.” But his capital was only 2,000 yuan and he really couldn’t make money. Got money.

Quzhen’s stories have been changing little by little over the years. Xuan Yongchang learned to give examples to fellow villagers: "Look at the Tashi in the village, learn a garment-making craft, and now open a shop in the county, which is also very good..." What other townships promote is that a certain township cadre graduated from the Nationalities College and loves to read. , living very well now.

The poverty alleviation policy for fellow villagers also includes "compensation classes", so that young people under the age of 20 can start from primary school again.

Children in Litang

Zeren is also used as a role model by poverty alleviation cadres.

27-year-old Zeren was born in Gewu Township, Litang County. He is the only child of his parents, and also means the only prime-age labor force in the future. When he was 6 years old, the villagers rushed to remind his father that the child could go herding cattle.

Zeren’s father was away on business, “riding out on horseback” and came back two or three weeks later. He took away the family’s yak milk and butter, and brought back rice and necessary daily necessities. It took a day to walk from the county town to the countryside.

At that time, Zeren's mother almost took care of the fifty or sixty yaks at home. Milking required a lot of effort. The children could not do this and had to help herd the cattle.

The cattle in Litang are covered with colorful ornaments, and they need shepherds to guide them. "I have to call them out in the morning," Zeren said. "It will take two, three, three or four hours to take the cattle to a place with lush grass."

The cowherd boy drove the cows to where they were grazing and then went home. He would check again after two or three days. Some cows would run away, and he would have to look for them for a long, long time.

One day, my father suddenly decided to sell all the cattle at home and move his wife and children to the county town - only the county town had an elementary school. "You should go to school and see more of the world. Don't herd cows like me." Abba said to Zeren. He couldn't be like Ama, who could only milk cows.

Abba’s sister lived in the county town, so they moved to her sister’s house. When I first went there, I didn’t know Chinese characters and couldn’t even find a toilet. At that time, there was no electricity in Zeren’s hometown village. The villagers have never even seen a television.

The people in the village did not understand Abba’s choice. “Says he doesn’t care about his family.Zeren recalled that the villagers did not think that the county town was a good place and that it was "not easy to graze cattle." Zeren also did not like his father "moving up here."

However, he soon became friends with the "children of cadres and teachers" in the county town. We had fun together, playing football and popping bullet shells.

My father was doing the same thing in the county town: “He also sold some small things. "Zeren said it was the saddle and the bell in the horse's neck. During the Cordyceps season, my father would get up at four or five o'clock and come back at one or two in the morning. He would not show his anxiety in front of the children. Later, my father would bring the bells of his relatives in the countryside. The children were all sent to the county town to study, and there were many children at home. “They had so much fun. "

Dad wants to be strong. Zeren was promoted to high school and went to a Chengdu school with targeted assistance. He was also drunk at the beginning and his academic performance was poor. He called home in desperation and wanted to transfer to a class with poor academic performance. Dad What I said to him on the phone was: I would rather be a phoenix tail than a chicken head.

Zeren has dark skin and is very conspicuous in Chengdu. There is another Tibetan classmate in the class who takes care of Zeren every day. Ren scolded him for studying, and his grades finally caught up. At first, he was ranked over 800 in the grade, and later he was able to pass over 100.

In the end, Zeren went to the Normal College and returned to teach in the county middle school. Go home and take care of your parents. "Zeren said, "Many young people nowadays are different. They want to go as far as possible and go to big places. "

Litang County Middle School.

Many things in Litang are different. When Zeren was studying in the county middle school, there were four classes in one grade. When he came back, there were more than a dozen classes. Parents all attach great importance to reading. Some Parents call him at six o'clock in the morning to ask about students' performance.

What he is worried about now is students' inferiority: "In the past, students in the county were very confident, but not anymore, especially those with poor grades, they feel like they have nothing. not good. "

Litang County Middle School often wins the championship in the Ganzi Prefecture Football League. Zeren will enlighten the students that if they are not good at studying, they can also be good at playing football, basketball, singing, and dancing...

But the Internet has brought him Another challenge arises: “Now that the Internet is so developed, Internet celebrities are very popular. "Zeren's tone became serious, "Some students told me jokingly that in the future they will go to live broadcast to sell goods, and suddenly become famous... You also have to have dreams, but some things need to establish a foundation and cannot be achieved overnight, are you right? ? "

"Fierce Battle" on the Western Sichuan Line

Before the wind of the Internet blows into Litang, this small town in Western Sichuan is looking for opportunities to be seen.

The cordyceps business has not been as good as before in recent years. Locals say that the number of cordyceps is decreasing, and the downstream bosses But it is increasing. Many of the bosses who started their business are investing in hotels.

Tourism is the focus of the local government. On the plateau, having a good horse is a matter of honor. The horses were fed eggs; many young people practiced equestrian skills, and the children could not ride horses, so they rode a lamb during the "bazi" exercise.

"One year our horse racing was held in a very remote place, 10 kilometers away from National Highway 318, and there was no horse. What publicity to do. "Liang Min, a local publicity cadre, said proudly, "But tourists still received 30,000 yuan in parking fees. "

There is also a "Shaanxi Street" in Litang County. In the past, this place was full of businessmen from Shaanxi or Shanxi, all trading in silver. Some local Tibetans, with round plateau red cheeks, believe in Tibetan Buddhism, but Knowing that my ancestors are from the northwest is far from enough to make Litang stand out in the fiercely competitive self-driving route in western Sichuan.

"Batang has more advantages. Jiangnan, also known as Ganzi, has pastoral scenery. "Liang Min said, "Batang can produce apples, and now it also grows grapes. The three snow-capped mountains near Shangri-La Town are concentrated scenic spots. "The "Ancient Tea Horse Road" passes through Litang, and most of it also passes through Batang, which is more than 100 kilometers away. Many Kham people call the two places "Balitang" together, and Batang has a lower altitude.

"Litang Winter The oxygen content in the mountains is only 60% of that in the plains, which is a little lower than in summer, right? "CCTV reporter asked during the live broadcast.

"Yes.But the main thing is that it’s still a bit cold in winter, so you need to keep warm. "The vice president of Litang Tourism Investment replied awkwardly.

In addition to the ancient town in the center of the county, there are Sichuan restaurants lined up on both sides of the 318 National Highway in Litang County. Most of the owners are from all over Sichuan. Zheng Zhigang, a Dujiangyan native, spends the summer on the Western Sichuan Line He works as a guide for tourists and cooks in his own restaurant in the winter. At this moment, he is sitting in the middle of the empty dining table in the restaurant complaining:

Starting from Kangding, the capital of Ganzi Prefecture, he will drive to Litang for dinner in the morning and maybe take a walk around at noon. , and set off for Batang in the afternoon. After all, it’s easy to sleep at a low altitude. How can we keep guests here?

“In Sichuan terms, it’s like cutting bamboo to its peak. "Zheng Zhigang has been fighting various unfavorable conditions this year: there are no pig farmers in Litang, the price of pork has soared during the "swine fever" period, and after the "COVID-19" epidemic, tourists are even more reluctant to stop in Litang. ——He thinks that the online travel platform arranges the routes and prices, which makes the "more cost-effective" routes more popular. Anyway, Lao Zheng doesn't get many jobs in the summer, and the business of the Sichuan restaurant is average.

In his opinion, the short video platform will spit out an "Internet celebrity" attraction every other year. The last popular one was Daocheng: ""Passing Through Your World" was filmed there. "He remembered that the flow of people in Daocheng Scenic Area quickly doubled several times, and he took tourists on a few more trips and made a small profit.

Now it was Ding Zhen's turn. But he was not so optimistic anymore, "One person became famous. I don't think there are many people who really come to him. "How can it be compared with the popularity of the scenic spot?

"A beam of light shines on Litang"

At least, the hotel at the second uncle Ding Zhen's house is much more popular than in previous years.

The second uncle Shiro Rob opened a hotel opposite his house. . In previous winters, there were very few tourists. This year, business was obviously better than in previous years. We met a few tourists who came to the village to "see Ding Zhen", and most of them were media reporters.

Thirty-year-old Shiro Bu also did live broadcasts. "Silang" means "wisdom" in Tibetan. In the eyes of netizens, he looks wild, "like Ekin Cheng".

Four or five years ago, Shiro sold all the cattle in his family to build this hotel. Shiro's My father was a little sad. Generations of people had been herding cattle for a living, and they had devoted their lives to herding nearly a hundred yaks. However, there were too many elderly people in the family, and it was really hard to take care of the yaks.

Shiro’s father warmly greeted the guests to eat meat in Tibetan. , a large piece of yak meat was served in a tin basin, and butter tea was also served in a pot-bellied kettle. The sky outside the hiding house was full of stars. He could not explain why Ding Zhen became famous, but he vaguely felt that "this is a good thing, no." "What are you worried about?"

Now, Ding Zhen is no longer just the Ding Zhen of the Shiro family.

"Zizai" "Zhenzhen baby"... During the live broadcast, the screen was full of messages calling him.

"'I wish Zhenzhen Baby is always happy. ’...Do you know who ‘Zhenzhen Baby’ is, Ding Zhen? "In another live broadcast, the staff asked him while reading the comments.

"I don't know, my name is Ding Zhen. "Ding Zhen was making Tibetan dumplings during the live broadcast. After a while, he seemed to repeat firmly, "My name is Ding Zhen. "

" This kid is very serious about his work and very resilient. You see so many people want to be interviewed. If it were me, I would be anxious. "Du Dong said that after so many days, Ding Zhen is still "persisting in business" and has not complained, maybe because he feels embarrassed.

"Look at him writing his Tibetan name, one stroke at a time (so carefully) . "Ding Zhen was playing in a haunted house in Chengdu. He didn't dare to insert a knife into the coffin and had to go to Du Dong. He had known Du Dong for a while and liked to bump into Du Dong suddenly... Everyone has an undercurrent of personality.

Ding Zhen said that everyone should stop posting, and it once again topped the trending list on Weibo @Litang Ding Zhentu

Du Dong thought that in the future, Ding Zhen would meet many influential people and have many opportunities to see the world. There are countless possibilities in his life. He doesn't want Ding Zhen to be "alienated" and spend time studying and working with other employees.

But I'm afraid that he can't do it recently. Countless "long guns and short guns" are coming to target him. Tourists wanted to see him, and "Internet celebrities" were waiting for him outside the museum.There are still more than a hundred business requests piled up in a spreadsheet. Litang Tourism Investment has rejected some, while others are being discussed to see if they fit Ding Zhen’s image and whether they can make money.

Right now, Du Dong needs to teach Ding Zhen the most basic knowledge, such as what tourism is: "Everyone likes the scenery and lifestyle of Tibet, so they come to Tibetan areas and want to have a certain connection with this place." Du Dong also patiently told Ding Zhen what a company is, why company meetings require minutes, why plastic bottles are "non-biodegradable" and why they can't be thrown away casually...

And Ding Zhen has to act like the Litang ambassador from time to time. It has been confirmed that he will participate in the New Year's Eve party of Sichuan TV station and sing "Litang on Horseback", "White Crane" and "Ode to Litang". He will also continue to shoot tourism promotional videos.

"Home is in Sichuan" written by Ding Zhen. Weibo @Litang Dingzhen Picture

19-year-old Ding Zhen has shouldered the government's goals. The expectations of his hometown, in Du Dong's words, are like a beam of light shining on Litang.

With this beam of light, Litang was finally seen. In the past, there was a lack of resources here: "It was difficult to raise funds for Cangyang Bookstore, but now it is so easy." "Cangyang Bookstore" has certain public welfare attributes, "giving nearby children a place to study." Du Dong believes that the flow of people in Litang will also increase significantly in May next year.

He plans to make Litang a pilot project for national tourism, which is unprecedented. But time is tight, and the most lacking thing is people.

also asked, "What about accommodation? What about transportation? What about hardware? What about bathrooms? What about guides? Who will operate the tourism products of Genie (scenic spot)?" Du Dong was accepting the "deep degree" of Beiqing Concern was revealed during the interview. What he is most worried about is that this opportunity in Litang will not be missed.

Du Dong often says that he doesn’t want Ding Zhen to be “alienated”, but he may not be able to do that recently.

Editor in charge: Huang Fang

Proofreader: Luan Meng