has over 10,000 franchise stores across the country. In 2010, Shanghai Zhengxin Food Company created the now very popular Zhengxin Chicken Steak !
So from KFC , Hao Big Chicken Steak to Zhengxin Chicken Steak, what is the secret of their success?
Market prospects
As a dietary consumable, you may not remember how many pieces of clothing you bought in a year, but you definitely need three meals a day. Since the market prospect is so huge, why does Zhengxin Chicken Steak become so popular wherever it becomes popular? is the marketing model of Zhengxin Chicken Steak!
1, celebrity endorsement. For example, the previous Hao Chicken Steak and Face-Slapping Chicken Steak have been endorsed by celebrities, and the celebrities hired by Zhengxin Chicken Steak have to be said to be very discerning. As a capable actor, Huang Bo not only has a certain reputation, but also has acting skills. He is really capable!
2, franchise stores must have promotions! Whether it's chicken chops originally priced at RMB 15, the newly opened store sells them for RMB 10 and comes with a variety of drinks. And with this marketing model, for many people, chicken steaks come from just a few brands, and the taste is similar. Which one should they choose instead of just buying and eating it? Looking at the standard operation mode and clean environment, people feel safe eating!
accidentally defeated KFC, McDonald's ? is that true?
1. You will definitely say that if KFC and McDonald's are big companies, can they be defeated by just one chicken steak franchise?
Things are often so unexpected. The price of a single Zhengxin Chicken Steak is probably no more than 15 yuan in the country, but when you enter KFC, you can easily spend 100 yuan.
2, snacks with chicken cutlet extensions are very popular among young people. It is also positioned as a young white-collar worker. If we go to KFC, we might just go to eat a burger, but the chicken steak restaurant is different. It not only has various chicken steaks, but also ham sausages, chicken wings, squid, etc. The prices are not expensive and very good. It is easy to achieve secondary sales of products!
Compared to the headlines, you can earn 1 million a year selling tofu, and you can earn millions as long as you go to the countryside. These are really hot markets. I hope you can seize the opportunity. Remind everyone that now that Zhengxin has been exposed, it is no longer appropriate to join. Please invest according to your own vision!
