When it was booming, it opened 7,000 branches a year and was as popular as KFC. Why is business so bleak now?

At that time, the popularity of Zhengxin Chicken Steak could be said to be the leader in the snack market. Because of its delicious taste and low price, it was once sought after by many people, and people who bought it once lined up in a long queue. The price of a chicken steak that comes with a cup of sour plum soup for 10 yuan is very affordable. The chicken steak is crispy on the outside and tender on the inside, and the unique seasoning makes people want to put it down. Zhengxin Chicken Chop will replace the uncharacteristic big-faced chicken when it is just a hit. Pai pushed aside and became the dominant player in the chicken steak market. Later, Huang Bo, the popular actor of "Extreme Challenge" at the time, was invited to endorse it. However, after a few years, why did Zhengxin Chicken Steak, which was once popular with , become more and more deserted?

The quality and hygiene are too careless, and the ingredients are not up to par.

The safety and freshness of food consumer products are the most important, followed by taste and marketing. At first, the Zhengxin chicken steak tastes delicious and not very greasy. The complimentary sour plum soup is also very good. It tastes good, but it may be due to the expansion caused by the "fire", or it may be due to poor management of the franchise store. Many customers reported that Zhengxin Chicken Steak is now too doughy, and the size of the chicken steak is getting smaller and smaller. The complimentary drinks I also switched from sour plum juice to juice blended with additives. The price of the set meal has also increased from the original ten yuan to fifteen yuan.

Consumers have even reported that in recent years, most of the chicken steaks used by Zhengxin Chicken Steaks are frozen in cold storage and are not fresh at all. Many franchise stores feel that the chicken steaks provided by the main store are too expensive, so they secretly replace them with Low-priced chicken chops; the oil used to fry the chicken chops is also reused, and many customers suffer adverse reactions such as vomiting and diarrhea after eating them.

The taste is too simple and the product is not innovative

In the beginning, the business of Zhengxin Chicken Steak was booming because it was of high quality and low price. But later, the quality of the chicken steak stopped and the price went up. What else can attract customers? Everyone knows that when it comes to Zhengxin Chicken Steak, the first thing that comes to mind is the signature chicken steak. Later, Zhengxin Chicken Steak stores have many more products, such as kebabs, grilled squid, etc. Some stores have even recently launched hamburger sets. , but either because the price is too expensive or because the taste is not good, the burger is cheap, but from the dough to the chicken inside it is almost boring. It may also be that Zhengxin originally focused on chicken steaks, but the quality of the chicken steaks changed, creating a "butterfly effect" and causing other products to "fall out".

The market is highly competitive and very substitutable.

As a snack, chicken chops are highly substitutable. There is a lot of competition for chicken chops in the market alone. There are big-faced chicken chops and Hao chicken chops that specialize in chicken chops. Big chicken steaks, and many "pirated chicken steaks", even if there is no competitive market for chicken steaks, there will be many snacks that can replace them. Fried chicken fillets, grilled cold noodles, and even stinky tofu can all compete with the new chicken steaks. "In the face of such a strong competitive market, Zhengxin Chicken Steak not only failed to insist on being itself, but also failed to innovate and be itself, and even "blackened" its own brand, changed raw materials, and raised prices. How can such a company be ignored by the public? Accepted?

Zhengxin Chicken Steak was at its peak development period, with 7,000 branches opened in a year. It once overshadowed KFC in the limelight. However, regarding the current "decline", many netizens even shouted unceremoniously: "You deserve it!" Also, Zhengxin Chicken Steak, which is on the verge of closing due to its eagerness for success and lack of programmed management, is “bringing the blame on itself”. You must know that any lack of food must not miss the most important level of safety. Everyone has this question about Zhengxin Chicken Steak. Do you have any feelings or personal experiences over the past few years of development? Everyone is welcome to communicate in the comment area.