High-end catering has encountered "policy-based interception". Driven by consumption upgrades, four of the areas of "food, clothing, housing, transportation and entertainment" have basically entered the "deep zone" due to the deconstruction and reconstruction of the Internet, and those related to "eating" The catering industry has not been effectively integrated with the Internet, and the catering industry is still dominated by offline mass catering.
Since its launch, the chicken cutlet category, which has always been dubbed the herbal star, has been loved by consumers for its unique taste, affordability, and portability. In the early years, Taiwan's Haoda Chicken Steak opened up the mainland chicken steak market and became the dominant player. After development in recent years, the chicken steak market is mainly represented by Zhengxin Chicken Steak , First Best Chicken Steak, and Haoda Chicken Steak. Chicken steak is the main product, but many excellent emerging brands have emerged, trying to break the monopoly of the chicken steak market dominated by Zhengxin Chicken Steak and others. This group of emerging brands is dominated by Science Captain Chicken Steak.
Brands that entered the market early were inevitably unable to cope with the impact of the mobile Internet structure. The emergence of Captain Science Fried Chicken not only injected fresh blood into the market, but also provided consumers with a market to choose from.
Zheng Xinji Chicken Steak is one of the brands of Hangzhou Boqi Catering. It is affiliated to Hangzhou Boduo Industry and Trade Co., Ltd. It was founded in 1999. It is currently the only company in China that produces and provides raw materials from the source, brand consulting and management, and builds a direct store system. , raw material terminal consumption as a comprehensive enterprise.
Captain Science specializes in fried chicken burgers supplemented by snacks. Based on the importance that customers attach to certain characteristics or attributes of chicken steaks, Captain Science creates a distinctive and distinctive image for its products.
Because of the differences in raw materials and cooking methods, product standardization has always been a problem for the development of Chinese catering. Compared with McDonald's snacks such as chicken steaks, the impact of taste standardization will not be too great. For example, Captain Science Fried Chicken Burger is equipped with central kitchen . Various raw materials are produced and processed into semi-finished or finished products according to the menu, and are distributed to various chain stores for secondary processing or sales combination before being sold to customers. This not only saves raw material costs and ensures food safety and stable product standards, but also achieves high-quality and low-price dishes through centralized procurement and intensive production.
After the popular Captain Science Fried Chicken project established its foothold in the market, it also opened up franchising, constantly improving the project’s operation and management system, and is committed to providing investors with unified and complete project investment, such as site selection assistance, store decoration, What's more important is product and food technology training and daily operation of store operations. With a series of support, basically all franchisees can join easily and operate without worries.
