Author: MERIDA
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has continued to shine in the bicycle market for fifty years and has spent half a century. In the face of challenges, the only truth that remains unchanged in adapting to the ever-changing is Merida's passion for bicycles. Fifty years is a long journey. At every stage, Merida has adopted a humble and prudent attitude, looking at the past and present, and has always been able to meet the expectations of riders around the world for bicycles. The brilliance we have experienced together, this Successful and valuable experience is what allows Merida to continue to show vitality and creativity to welcome the next fifty years.
022
teamed up with the Bahrain team and left the name Milan Sanremo twice.
In 2018, Vincenzo Nibali was the first to win the first MILANO-SANREMO championship for Merida; and in 2021 Paris-Roud. Paris-Roubaix, the brilliance of REACTO's shocking masterpiece, exposed the secret plan of Matej Mohoric and the R&D team to make the explosively modified Scultura TEAM equipped with a dropper seatpost, and soon it was In 2022, the second Milan Sanremo championship trophy will be ushered in. The momentum is booming, and the 2022 season has just begun, but good news continues to come back from events around the world, inspiring all fans.
Known as the Hell of the North, Paris-Roubaix is full of dangerous roads to paradise. It is a competition hall that scares all drivers, but everyone wants to conquer. Not only for the driver, but also for the brand. The "terrible thunder power" Sonny Colbrelli of the Bahrain Victorious professional team (Team Bahrain Victorious) did not keep everyone waiting. Perhaps it is just the softness in the toughness. REACTO helped him sprint to the top at the last moment and passed the finish line set at the Roubaix velodrome first. In addition to being his personal stunning masterpiece, it also allowed the Merida brand to officially enter the Paris-Roubaix history list in 2022. among.
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changed its name to Bahrain·Victory First Class Professional Team to continue to inherit Bahrain· McLaren racing mission
After McLaren stepped down as a sponsor, Bahrain McLaren (Team Bahrain McLaren) First Class Professional Team The team was renamed "Team Bahrain Victorious", and Merida continued to play the role of sponsor and technical support to give back to the racing community and riders.
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welcomes the 70th partner to join the Merida family
The first international cooperative sales partner was born thirty years ago, and by 2021, car enthusiasts in 70 countries and regions around the world can experience Merida We continue to join hands with international partners to create the grand dream of Merida Bicycle World Village.
020
Merida and Bahrain McLaren Pro CYCLING TEAM compete side by side
When the owner of the team changed hands, the original Bahrain-MERIDA PRO CYCLING TEAM (BAHRAIN-MERIDA PRO CYCLING TEAM) also took the opportunity to change its name to Bahrain McLaren One. Level professional team (Team Bahrain McLaren). Merida continues to retain its role in racing supply and technical collaboration, working together for mutual benefit, and continuing to develop and innovate to find the best solutions for the racing needs of the world's top drivers.
020
Merida unveils a new generation of low-drag road racing models
The fourth-generation REACTO is released, setting a new benchmark for aerodynamic efficiency and comfort. It is equipped with the connotation of craftsmanship and technology of choice, and wears eye-catching beauty on the outside. The paint has become a consistent winner in multiple test competitions, design awards, and even the highest honor of Car of the Year. Of course, it has also become one of the best tools for first-level drivers to compete for top event trophies.
Merida has introduced laser cutting equipment in its production factory to shorten the process time, reduce losses, and maintain excellent accuracy standards. The cutting technology controlled by the mechanical device allows the frame to maintain the appearance of various tube shapes or special needs without compromising the strength and durability; precise cutting allows the overlap of tubes and the surroundings to be closer The combination enables the overall frame to achieve the best rigidity and durability performance, especially in the electric vehicle manufacturing process, such as the tubular design requirements for large pipe diameters and battery placement, it is even more powerful. Continuous investment in new equipment is also a key factor for Merida to continue to maintain its innovation power.
Before the concept of "gravel bike" became popular, Merida had already launched the mature SILEX model, and it quickly became popular all over the world. Some are used as multi-purpose vehicles. They are used as flexible and easy-to-ride commuter vehicles on weekdays. They are transformed into good companions for traveling and camping during holidays. Some passionate riders even use them as training vehicles in the muddy and snowy environment in winter. payment.
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Nibali won the Milan-Sanremo championship
"VINCENZO NIBALI" during the reign of BAHRAIN-MERIDA PRO CYCLING TEAM, not only for himself but also for Merida Won the rare Milan-Sanremo (MILANO-SANREMO) championship.
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Gunn-Rita’s life achievement, the 30th World Cup champion
After winning the first World Cup title in 1996, 22 years later, Gunn-Rita Dahle Flesjå just managed to accumulate the World Cup results to an incredible 30 before retiring in 2018. A championship trophy, and earlier, she had just won the mountain bike marathon European championship. In addition, 10 world championships, 9 European championships, Olympic gold medals, and brilliant achievements in his career will probably be difficult to surpass.
017
Merida wins its first Innovation Design Award with eONE-SIXTY
The new design and functionality of eONE-SIXTY brings Merida its first Innovation Design Award, and also encourages the R&D team to improve its design capabilities, so that there will be new cars every subsequent year. This model won this award, continuously injecting vitality into the auto market.
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Merida continues to enter the top events of WORLD TOUR with the Bahrain Merida first-level professional team
After the end of LAMPRE-MERIDA, Merida’s enthusiasm for top road racing has not diminished but increased. By chance, he participated in the establishment of the BAHRAIN-MERIDA PRO CYCLING TEAM and made an incomparable contribution. The team leader VINCENZO NIBALI also won the Giro di Lombardia The overall score is first, which brings good luck to the team.
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Merida stepped forward to promote the disc brake system for road bikes
Merida has a unique eye for the development of market trends and can often make the right decisions. The road bike disc brake system is an example. When other brands are still hesitant, Merida has launched sufficient A product line of disc brake road bikes for riders to choose from.
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Merida eONE-SIXTY writes a new chapter in the brand’s history
Before the word “electric assist” appeared in the cycling media, Merida had already completed the development of eONE-SIXTY, based on a long-travel dual-suspension bike. , which integrates the battery and motor system, immediately sparked a buzz after its release, bringing the joy of riding a bicycle to a new level. Riders were all impressed, and the brand successfully entered the electric vehicle market with eONE-SIXTY and occupied a place.
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Merida has updated and evolved its factory production equipment, making it the world's most advanced electric vehicle production base.
It is expected that electric vehicles will become the new darling of the world's bicycle market, whether they are novices or veterans of bicycles, or even those who have never been interested in bicycles. All ethnic groups may be attracted to electric vehicles. Therefore, Merida invested heavily in upgrading factory equipment and prepared in advance for the upcoming market demand!
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joins hands with Merida. The Lampre-MERIDA first-level professional team enters the top market of road bikes
With the successful experience of the MULTIVAN MERIDA BIKING TEAM mountain bike team, the brand-named Lampre-MERIDA first-level professional team, Enter the top racing arena of road racing.
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Merida’s first low-wind resistance aerodynamic car REACTO , many advanced concepts have laid an excellent foundation for a series of future technological evolutions, making REACTO synonymous with competition champions in the future.
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Merida won the "Total Production Management" award
Merida improved the overall efficiency of the production system and optimized the physical fitness of personnel and equipment, which not only improved product quality, but also made employees feel honored and grew and progressed with the brand, and thus won the award "Total Productive Management" award.
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Introduction of the most advanced environmentally friendly spraying process
After a wave of factory equipment evolution a few years ago, Merida completed the construction of the most advanced spraying process in the factory this year, making the product process more efficient and the quality more stable , the impact on the environment and employees can also be significantly reduced.
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José Antonio Hermida wins the XCO world championship
José Antonio Hermida, a comedian in the mountain bike industry who brings endless joy to fans, won the XCO world championship in Canada, adding another crowning achievement to the MULTIVAN MERIDA BIKING TEAM. of honor.
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NINETY-SIX was awarded the "Milestone" award by German BIKE magazine
Relying on long-term experience, Merida's creativity will burst out an impressive advanced high-end product every once in a while, NINETY-SIX is one of them. Example. Close to the official release, Ralf Näf rode the latest NINETY-SIX - an ultra-lightweight front and rear short-stroke suspension racing car in the 2007 XCO World Championships, and finished second. Not only that, the authoritative German magazine BIKE gave it an impeccable endorsement with a special "milestone" award.
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Merida invested NT$200 million to build a technology factory
In order to maintain market competitiveness and realize R&D ideas, Merida invested NT$200 million to update factory equipment, making it one of the most advanced manufacturing plants in the world.
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Gunn-Rita and Ralf Näf, both won the XC Marathon World Championship
This is Merida’s world championship year. The award-winning machine GUNN-RITA successfully defended the XC Marathon World Championship title in France, and also increased the total number of this award to 3. If calculated based on the world championship title alone, it has accumulated to the sixth one, which is even more terrifying. Yes, not long after this game, she added another world championship trophy in New Zealand and won the seventh one! Teammate Ralf Näf also won the men's XC Marathon World Championship.
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Merida launches the UMF brand series of products
Through the establishment of the UMF (UNITED MERIDA FREERIDERS) sub-brand, it meets the riding needs of dirt bikes and dual-suspension serious players. Soon after, in dirt slope jumping competitions and street parks around the world, Seeing the trace of UMF, he took advantage of the situation and established the UMF VELO team to sponsor top drivers and continue the brand's marketing energy.
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Gunn-Rita Athens Olympic gold medal, Hermida silver medal
The 2004 Athens Olympics was a very representative year for Merida. Gunn-Rita Dahle Flesjå rode a magnesium alloy single-suspension mountain bike and won the women's gold medal. magnesium alloy car The frame material is a perfect ending; Hermida, using the most advanced carbon fiber CARBON FLX mountain bike at the time, retained the silver medal in the men's category and officially announced the arrival of a new generation of carbon fiber material mountain bikes.
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Merida established the MMBT mountain bike team to advance to the World Cup
Cooperating with Volkswagen (Volkswagen), Merida expanded the original mountain bike team into the MMBT (MULTIVAN MERIDA BIKING TEAM) mountain bike team. In the next 13 years, In XC, marathon, racing and other fields, it has won more than 30 World Cup trophies, 2 Olympic medals, 15 European championships, and another 15 world championships. It can be said that it is the most successful mountain bike in the history of so far. A motorcade.
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SABINE SPITZ rode a magnesium alloy mountain bike and won the XCO world championship
SABINE SPITZ started competing on a magnesium alloy single-suspension mountain bike at the 2000 Sydney Olympics, and just 3 years later, he won the XCO with the same frame technology World Championship title.
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One of the main driving forces behind A-TEAM
Merida and Giant established the A-Team to improve the production efficiency and quality of bicycle manufacturing in Taiwan, and then attracted more related industries to join in, and jointly created a bicycle supply chain structure , which has improved the bicycle market ecology around the world, so it ended in 2016. And its spirit is still being transmitted interactively in the industry, continuing to influence the positive development of the bicycle industry.
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Gunn-Rita won his first XCO world championship
Gunn-Rita Dahle Flesjå, who was still a new face in the Merida Mountain Bike Team that had just established its anniversary at the time, received sufficient logistical support to compete in top major events. Immediately afterwards, she won her first XCO world championship title in 2002, announcing to the racing world that her era of dominance had officially arrived. In the following years, Gunn-Rita cooperated with Merida and won countless championship trophies, demonstrating to mountain bike fans around the world the highest level of seamless cooperation between the brand and the riders.
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Merida R&D Center, located in Magstadt, Germany
Observing the rapid increase in demand for bicycles, more innovative design concepts have been inspired, and the classification of bicycle types has become more and more refined. A kind of innovation is being pushed forward. The power forced Merida to decide to join hands with Centurion, a major German distribution agent, to jointly recruit elite talents towards the goal of building a professional development and design team. Therefore, the Merida R&D Center was established in Magstadt, Germany.
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Magnesium alloy mountain bikes, riding into the Sydney Olympics
The main task of the newly formed mountain bike team at that time was to assist in testing and developing new products, so one of the team members, SABINE SPITZ, took the Merida magnesium alloy mountain bike to the Sydney Olympics. In the nearly two-hour race, he finished in ninth place and gained valuable practical experience for Merida.
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The women's mountain bike team formed into an army.
With the encouragement of Merida's founder Mr. Zeng Dinghuang and the encouragement of core cadres, the women's mountain bike team was officially formed. The purpose is to let more people know about the Merida brand and to introduce the products to rigorous competitions. Come to practical testing. The highlight rider in 2000 was Sabine Spitz, Gunn-Rita Dahle Flesjå joined in 2001, and in 2002 Irina Kalentieva was recruited, gradually creating a wonderful mountain bike story.
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The advent of magnesium alloy mountain bikes
Merida continues to look for more suitable bicycle materials. In addition to being lightweight, magnesium alloys have other advantages that meet the needs of professional competitions, so they have become the new favorite of the moment.
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Merida is the first bicycle manufacturing brand in Taiwan to obtain ISO international quality certification.
The founder, Mr. Tsang Dinghuang, focused on manufacturing world-class high-quality products in the early days. Under his leadership, related production equipment has become more and more efficient. , the yield rate is getting higher and more stable, and it has become the first bicycle manufacturer in Taiwan to obtain ISO international quality certification. It once again proves to the world that the bicycle products manufactured by Merida from Taiwan are definitely high-quality bicycle products.
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Merida develops the first generation of electric bicycles
As early as that time, Merida had already developed the first generation of electric assisted bicycles. Its accumulated experience has also become the cornerstone of the success of many award-winning models today.
995
Merida introduces aluminum alloy argon welding (TIG) technology
In pursuit of more efficient processes and high-quality product goals, Merida has introduced aluminum alloy argon welding (TIG) technology and optimized integration with other related equipment and procedures. The name of this entire process is also the origin of MATTS (MERIDA Aluminum Tig-welding Technology System), one of Merida’s evergreen models. To this day, the MATTS product line continues to serve riders, allowing everyone to find a suitable Merida bicycle.
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Merida became the first listed company in the bicycle industry
As more and more international partners join, the manufacturing process keeps pace with the times and its reach becomes wider and wider. The demand feedback from the global market is getting larger and larger, and growth is inevitable. Roads, all of this prompted Merida to become the first company in Taiwan's bicycle industry to be listed on the stock market, and also brewed the driving force that will influence the global bicycle market in the future.
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Norway , Merida’s first international distributor
founder Mr. Zeng Dinghuang mainly engaged in OEM business at the beginning. In 1988, he decided to launch his own products under the MERIDA brand. Not long after, Norway officially joined the family business system, opening up the international market. Take the first step.
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Mountain bikes were exported to the U.S. market
In the early 1980s, a new type of bicycle—mountain bikes—was sprouting. Merida jumped on the trend and manufactured mountain bikes for sale in the United States.
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supplies BMX and 10-speed sports cars to the U.S. market.
Merida’s early operations were mainly OEM production, which opened a boom in Taiwan’s export of BMX off-road vehicles, , and 10-speed sports cars to the United States.
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Mr. Zeng Dinghuang founded Merida Company
Half a century ago, Mr. Zeng Dinghuang, who had a background in motorcycles and engineers, was on a business trip in the United States when he witnessed the bicycle shop specially put up a notice board and refused to repair it (due to poor quality) "Made in Taiwan" Bicycle scene.While feeling emotional, that scene inspired Mr. Zeng to strive for change. At the same time, he also saw opportunities, so he decided to found Merida in 1972 to focus on high-quality bicycle research and development and production.
Don’t underestimate the weird No. 6 "motocross" in the photo with a modern perspective. It was a sensation in the United States back then, and it was followed by many others! This is Merida's first popular car since its founding, laying the foundation for Merida's steady development in the future.
