With the introduction of the "China Automobile Modification Standard Catalog", China's automobile modification industry has entered a new era - China's automobile modification industry will show huge growth and become an important part of the automobile industry chain. At the same time, with consumers' strong demand for personalized modifications, the average annual demand growth rate of China's automobile modification market will also exceed 15%.
As a new force in China's automobile modification industry, Jiujiu Group's modified car system has also accelerated its development. Ge Xianwen, vice president of Jiujiu Group and president of modified car system, said: "The headquarters of Jiujiu Group modified car system is in Beijing. It will also actively Develop production bases in Central China, South China, and Southwest China, and eventually achieve an annual production and sales capacity of 100,000 units of various special modified models."
Trend leader: influenza and epidemics
Most traditional forms of competition, such as cost, quality, and management , channels, etc., can be imitated or even overtaken by competitors. Once these competitive advantages are faced with the efforts and attacks of powerful opponents, they will evolve into "use them all" that you have and I have. At this time, how should companies face each other? In this regard, Ge Xianwen believes: "In the face of close homogeneous competition, the first thing is to make classic products, and the second thing is to be able to run fast in dynamic competition and create 'you have nothing, I have it, you have it and I am superior, you are superior and I am new, and you The new brand's competitiveness."
First, create popular classics.
product innovation originates from market demand and the market's demand for enterprise product technology. Through technological innovation activities, marketable products that suit this demand are created to satisfy market demand. Product innovation is an eternal competitive topic. Technical innovation activities take market demand as the starting point to clarify the research direction of product technology. In the ever-increasing fashion trend, are companies following the trend? Or become a flu sufferer? The former can seek the classic path, that is, create classic pop; the latter can do it on a whim. Ge Xianwen said: "Jiujiu Commercial Vehicle does not make fancy short-term innovations, but only makes classic popular products."
Among the so-called popular trends in the modified car industry, the most classic consumer needs are still practicality, High quality and high demands on the brand. Since its establishment, Jiujiu modified cars have attached great importance to practicality and comfort. The Changjiu T6 commercial vehicle is modified and customized based on the Volkswagen 4MOTION chassis. While inheriting the four-wheel drive safety concept, it integrates forward-looking technology into the vehicle's internal structure to make business travel more convenient and comfortable, thus creating a business class-like feel. Best in-car environment. For example, the rear cabin ceiling light uses a Maybach-level luxury nine-square grid ceiling light, which can reduce sensory fatigue. In addition, the entire T6 commercial vehicle is covered in genuine leather with fine stitching and craftsmanship, embodying high-end quality and luxury nobility everywhere.
In the four commercial travel car series of Changjiang Kailuwei, the digital TV system is a standard component, which can demonstrate PPT, play entertainment programs, listen to financial information during business trips... The business world information can be fully grasped, doubling work efficiency. These classic settings allowed it to easily win the only "Best Commercial Vehicle of the Year" award in the 2016 China Car TV Review List.
The second is to achieve dynamic competitive leadership.
Dynamic competitiveness is extremely important for modern enterprises, because before and after changes in the market environment, enterprises can only gain a firm foothold in market competition if they have dynamic competitiveness that is consistent with such changes. Jiujiu Group's modified car system creates a caring, considerate and caring personalized business atmosphere for business people. The dynamic competitive strategy of long-term modified cars is "what you don't have, I have, what you have, I have excellence, you have excellence, I have newness, and you have newness, I have speciality." This dynamic competitiveness is more reflected in changes in details, becoming more professional and humane. For example, although the Jiujiu T6 business SUV focuses on business travel applications, it also has a personalized user experience. For another example, in addition to the practical functions of car appliances , their convenient appearance and ease of operation are the keys to reflecting their value.Satellite TV with DVD function, high-efficiency car-mounted refrigerator, capsule coffee machine with hot water output, touch screen control panel that can cooperate with mobile phones to control electrical functions, electric privacy curtains, electric retractable welcome pedals, etc., all reflect the long-term use of the hotel. Forward-looking, professional and comprehensive in vehicle electrical modification. The complete functional system, convenient controls, and humanized caring atmosphere of the Jiujiu T6 commercial vehicle can bring an excellent comfortable experience to business trips.
Strategic Lead: Antelope and Lion
For many companies, once the so-called innovation has ushered in a bumper harvest, they will be busy with orders, without considering the long-term marketing strategy. This reminds me of the "Antelope Law": For antelopes, the deciding factor is not who beats the lion, but who runs faster! However, an antelope is an antelope after all, and you must learn to be a lion. In the early stages, you can do short-term benefits in order to survive. When you pass the survival barrier, you have to consider the overall strategy, that is, how to be a lion. Of course, if you follow the direction of the lion in the early stage, and only occasionally make the transition to the antelope, it may not be the best choice. Ge Xianwen told reporters: "You play exactly the same way as others, why do you win? It is really difficult to follow the lion model from the beginning. Therefore, many companies have not chosen this path, and the difficult road is the real The way out. The long-term goal of modifying cars is to be a lion, and we have already passed the antelope stage. We are developing towards the goal of becoming a more powerful lion."
The first is to build an industrial chain model.
The development speed of Jiujiu Group's modified car system comes from the aircraft carrier-like backing support of Jiujiu Group. Jiujiu Group was founded in 1992. After 25 years of intensive cultivation, its business has covered multiple sectors such as automobile logistics, automobile sales and services, automobile finance, automobile modification, and automobile e-commerce, and it continues to develop extended business in the automobile field.
has been adhering to the principles of quality and standards for many years. For example, Jiujiu Kailuwei modified car has passed the modification quality certification, obtained the qualification of Volkswagen China Commercial Vehicle Authorized Modification Factory, and entered the catalog announcement issued by the Ministry of Industry and Information Technology of China. It is a completely formal and legal pre-sale modified car product.
The second is to build comprehensive innovation capabilities.
Enterprises all have a core goal. Under this goal, all innovations point in the same direction, so that a synergy can be formed. Innovation is not a single physical activity, but the aggregation of comprehensive intelligence. Innovation strategy is not limited to a single new product innovation, management upgrade, etc., but involves the comprehensive innovation power of the enterprise. Through multiple comprehensive innovation combinations, the combination of innovation is completed. At present, after 25 years of development, Jiujiu Group has gathered many talents with professional and technical capabilities. The innovation of Jiujiu Group's modified vehicle system has achieved a high degree of consistency in corporate culture and development strategy. It is against this background that Jiujiu Group's modified vehicle system has completed the creation and continuous improvement of comprehensive competitiveness.
In addition, in terms of after-sales maintenance, long-term modified cars are also at the forefront of the domestic modified car industry. As modified models of imported prototype cars, their bodies and original parts can be enjoyed for three years at authorized dealers of Volkswagen imported cars. Or the after-sales service guarantee of the original Volkswagen China factory for 100,000 kilometers. As we can see, the rapid development of Jiujiu Group's modified car system is by no means a single innovation, but the success of the system model. It is also a success with cultural vision and strategic coordination.
As a popular classic product, Jiujiu T6 commercial vehicle is only an exploration of Jiujiu Group's modified vehicle system and a foundation for becoming a "lion" in the industry. This also reflects the exploration and success of the strategic leading model of Jiujiu Group's modified vehicle system.
