The "Second Shanxi (Fenyang Xinghua Village) World Wine Culture Expo" press conference was held in Beijing on the morning of June 8, 2018. Luliang Municipal Party Committee Standing Committee and Executive Vice Mayor Zhang Jingping, China Liquor Association Executive Deputy Secretary-General He Yong, Fenyang Municipal Party Committee Deputy Secretary and Mayor Wu Xiaodong, Fenyang City CPPCC Chairman Yao Cuiping, Fenyang Municipal Party Committee Standing Committee and Propaganda Minister Feng Li Yan Chenghu, deputy mayor of Fenyang Municipal Government, Tan Zhongbao, general manager of Fenjiu Group and chairman of Fenjiu Co., Ltd., Chang Jianwei, vice chairman and general manager of Fenjiu Co., Ltd. and nearly 100 media reporters from across the country attended the release. meeting.
It is understood that the 2nd Shanxi (Fenyang·Xinghua Village) World Wine Culture Expo will be held from September 19th to 22nd, 2018 at China Fenjiu City, Fenyang Xinghua Village Economic and Technological Development Zone, Luliang, Shanxi. With the theme of "Toast a glass to Fenyang and taste the world", this Wine Expo is hosted by the Luliang Municipal People's Government and the China Liquor Industry Association, with the Fenyang Municipal People's Government, Fenyang Xinghua Village Economic and Technological Development Zone, Shanxi Xinghua Village Organized by Fenjiu Group Co., Ltd. It is the only international exhibition in China's alcoholic beverage industry with the theme of alcoholic culture. It also creates the best exhibition in Shanxi's alcoholic beverage industry.
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A grand event in the wine industry, attracting worldwide attention
Reviewing the impressive achievements of the "First Shanxi (Fenyang·Xinghua Village) World Wine Culture Expo". In September last year, Fenyang City successfully held the first Shanxi (Fenyang Xinghua Village) World Wine Culture Expo. This was the first large-scale wine expo held by a county-level city in China. In just four days, professional Forums, large-scale wine culture exhibitions, wine culture collections and other exciting special activities.
The world’s six major distilled spirits from 18 countries and regions around the world and the country’s 17 major famous liquor companies including Moutai, Wuliangye, Luzhou Laojiao, Yanghe and other famous liquor companies gathered in Xinghua Village. The first expo has an exhibition area of more than 23,000 square meters, 512 exhibitors, 200,000 visitors, and 3,673 series of wines and many new technologies and products on display. The number of professional buyers reached 1,500, the contract signing rate reached 90%, and the contract transaction volume was 390 million yuan. Created the best exhibition in Shanxi liquor industry.
It is reported that this wine expo continues the theme of wine culture and absorbs the essence of the previous wine expo. It is even more powerful and will attract more attention from the country and even the world. It is a grand event in China’s wine industry and even the world’s wine industry.
As the grand event of the "World Wine Culture Expo" is about to "bloom for the second time", Fenyang and Fenjiu have become the focus of attention. "Toast a glass to Fenyang and taste the world." As the host, Fenjiu is full of confidence. !
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Focus on the world, the confidence of Fenjiu and Fenyang
History of wine comes from the same origin, recalling Fenjiu
"The source of China's wine-making civilization, the ancient capital of the world's wine-making civilization." This is the core confidence of Fenyang and Fenjiu.
has the same origin as history and wine. The Xinghua Village site, located to the east of Fenjiu Group in Fenyang City, is one of the earliest grain brewing remains discovered so far in China. This proves that artificial brewing technology was born in Fenyang Xinghua Village at least 6,000 years ago.
△Xinghua Village Site
During the Northern Wei Dynasty, Fenqing wines from Jin areas such as Fenyang Xinghua Village came to the fore, and "Fen Qing Wine" was born. "Books of the Northern Qi Dynasty" records that Emperor Wucheng Gao Zhan of the Northern Qi Dynasty wrote a letter in Jinyang recommending "Fen Qingjiu" to King Kangshu. Before 565 AD, "Fen Qingjiu" became a famous national wine and a palace tribute wine.
During the Sui and Tang Dynasties, "Fen Qing Liquor" used the three major processes of distiller's yeast, solid-state fermentation, and distillation at the same time, and became a Ganhe liquor with advanced quality (Ganhe liquor is a brewing method without adding water, specifically referring to liquor without adding water) , China’s earliest pioneer of distilled liquor and Fenjiu was born. In the fifteenth year of Zhenguan of the Tang Dynasty, Princess Wencheng entered Tibet, and the winemaker accompanied her. She used local highland barley as raw materials and used the "dry and" process to brew highland barley wine. Xinghua Village in Fenyang became a witness to Sino-Tibetan friendship.
During the Song, Jin and Yuan Dynasties, Xinghua Village mainly used sorghum, fermented with koji, and adopted the "steaming and double clearing" method of twice fermentation and distillation, which is the foundation of Chinese shochu technology. At that time, Fenyang also set up brewing officials, and the shochu brewed in Xinghua Village began to be called "Fen Liquor".
The "Sikuquanshu" of the Qing Dynasty recorded the "Chinese Fenjiu Poetry Meeting" in Kangxi 46. The wines used for the banquet were Shanxi Fenjiu, Lamb wine, and Lujiu. The "Chinese Fenjiu Poetry Society" composed 37 poems, 9 of which related to Fenjiu in Xinghua Village. The famous Qing Dynasty poet Yuan Mei's "Suiyuan Food List" and the novelist Li Ruzhen's "Jinghuayuan" both listed Fenjiu as "the best shochu in the world".
In modern times, Fenjiu has continued to write the legend of fragrance as the torchbearer of Chinese liquor culture. It has given birth to China's most stringent brewing process standards, established the first Chinese liquor joint-stock enterprise, and registered the first place in China's liquor industry. A trademark, the first practical research on microbiology in China’s liquor industry. At the 1915 Panama International Exposition, Shanxi Gaoliang Fen Liquor was the only brand of Chinese liquor to win the first-class medal.
New China reborn the national liquor. Fenjiu and Zhuye Qingjiu became the state banquet wine for the first National Political Consultative Conference and the founding ceremony of the People's Republic of China. Afterwards, it has always been ranked among the famous Chinese liquors in successive wine tastings. Fenjiu has been ranked among the top four and eight. , the 13th and 17th famous wines, and Zhuye Qingjiu has been rated as a Chinese famous brand product for three consecutive times.
On May 20, 2006, Xinghua Village Fenjiu brewing technique was approved by the State Council to be included in the first batch of national intangible cultural heritage lists. Fenjiu Old Workshop has become a national intangible cultural heritage and is included in the World Cultural Heritage Preparatory List.
html With 16,000 years of brewing history, 1,500 years of famous wine history, 1,300 years of liquor history, and 300 years of brand history, this is the pride of Fenjiu as the world’s wine culture!Infatuated with wine and flowers, Fenyang
It’s not just history that shocks and “touches the heart”, there is also the love between Fenyang and Fenjiu that “loves wine and flowers”. In this fertile soil with the fragrance of apricot flowers, many good stories have been "brewing", except for the well-known "May I ask where the restaurant is? The shepherd boy pointed to Xinghua Village in the distance." Qiao Yu, the leading poet in the world of poetry, also talked with Fen Yang and Fen wines "have a happy relationship".
△The leading figure in the literary world - Qiao Yu
In 1962, under the leadership of the famous director Su Li, the crew of "Young People in Our Village" entered Fenyang. As the screenwriter, Ma Feng specially invited his old friend Qiao Yu to help out. Qiao Yu felt even more pressure, and her head was always full of thoughts. When Qiao Yu came to the set, her brows never relaxed. One day, director Su Li asked Qiao Yu to go out to relax and relieve stress, so they came to Xinghua Village Fen Distillery.
I heard that two famous celebrities were here. The owner of Fenjiu Factory gave them warm hospitality and led them to visit the entire process of Fenjiu brewing process. Qiao Yu has a passion for fine wines, and is known in the literary circles as "a man who only knows what he is interested in". The owner of Fen Winery specially brings the aged wine from the cellar to the dining table. The wine is fragrant and refreshing.
Under the host's kindness, Qiao Yu held the wine to the wind and drank several large glasses in a row. He was full of enthusiasm and enthusiasm. He asked for pen, ink, paper and inkstone, and wrote with a brush. I saw lines of ink on the spread white propaganda: "I advise you not to go to Xinghua Village..." The onlookers were dumbfounded, but Qiao Yu was not in a hurry, and then wrote down calmly: "There is wine here that can make people intoxicated... " Before people could wake up, the pen dragon snake like a rafter flew and cascaded down: "I came here to boast, and I was ecstatic after taking three cups." When
said goodbye to the host and returned, the two brothers Interest continues. Qiao Yu looked at the undulating mountains under the setting sun, with the rushing river in his ears, his thoughts welling up, and he sighed deeply: "Fenyang is such a good place, with good mountains, good water, good people, and even better!" Within a few days, that song came out. "People say Shanxi is beautiful", which penetrated the hearts of several generations, was born.
Fenjiu has penetrated history, touched the soul directly, and has a broad mind for the world. The "World Wine Culture Expo" planted the gene and love of Fenjiu in the Yuan Dynasty. The "Double Steaming Method of Fen Liquor" swept across the world with Genghis Khan and was introduced to Europe, guiding the production and processing of brandy and whiskey; "Lamb Liquor" was exported to Europe with the Xinghua Village logo, and the British Museum still collects Yuan Dynasty lamb wine bottles; Chinese shochu technology was developed in the Yuan Dynasty Introduced to Korea, Korean soju and Japanese sake are both related to the spread of Fenjiu technology. The Japanese home brewing distiller is called "Lamb Li", which is closely related to Fenyang Lamb Liquor.As time goes by, from September 19th to 22nd, 2018, "Toast a glass to Fenyang and taste the world", let us taste the wine culture in the world of delicious fragrances!
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