SPORTFIVE/Lagardère Sports Helps NBL has reached a long-term media copyright cooperation agreement with the National Basketball League, and NBL will broadcast all NBL matches in the 2021/2022 and 2022/2023 seasons. , and create a series of communication content around the event.
SPORTFIVE/Lagardère Sports Greater China Managing Director and Global Senior Vice President Echo Li said: "We are delighted to have contributed to the first collaboration between NBL , Emperor enriches the content of sports events and enhances the popularity of NBL in the Chinese market. We look forward to witnessing Chinese players' bravery in Australia with Chinese fans. In the future, we will continue to leverage our years of experience in sports media copyright to bring more opportunities to fans. What an exciting game experience."
According to the media agreement, K.K. will act as the "NBL Australian Basketball League Official Media Broadcast Partner" for the next two seasons on the platform with live broadcast, Replays, short videos, highlights and other content methods present all the NBL league matches. The two parties will jointly promote the NBL Australian Basketball League, create a fan-first basketball event content experience, and promote the global popularity of the event.
This cooperation is the first expansion project of the media copyright of the non-football game, and it has also become the first official media broadcast partner of the NBL Australian Basketball League in mainland China for the new season. SPORTFIVE/Lagardère Sports and NBL Australian Basketball Federation partner Sportradar are working together to bring the top Australian basketball events to Chinese audiences.
Knowball is a vertical new media and community that provides football and sports content, data, forums, live broadcasts and other services. The platform currently holds the copyrights of Chinese Super League , Bundesliga , FA Cup and other events.At the same time, it operates three apps: Knowing Qiudi, All Football (overseas version of Knowing Qiudi) and Layup. Through the continuous layout and enrichment of copyright content of sports events and the improvement of users' all-round experience, Knownball has gradually become a benchmarking sports content platform and community of national scale and influence.
The NBL Australian Basketball League was established in 1979 and is owned by the Australian Basketball Association. It is the highest level of professional basketball in Australia. In the 2021/2022 season, a total of 10 teams in the NBL Australian Basketball League will participate in the competition, and the four teams with the best regular season records will enter the playoffs. Among them, three Chinese players Zhou Qi , Li Hongquan and Liu Chuanxing went to the ocean to join the Southeast Melbourne Phoenix and Brisbane Bullets of the NBL Australian Basketball League respectively.
The 2021/2022 NBL Australian Basketball League's new season opener will be scheduled on December 3, when Liu Chuanxing is expected to make his NBL regular season debut. Zhou Qi's regular season debut was scheduled for December 4 against the Illawarra Hawks. It is also worth mentioning that in March next year, Zhou Qi, Li Hongquan and Liu Chuanxing will usher in the China Derby. The three players will show their Chinese men's basketball style in the Australian League, breaking out into a new world.
Douqiudi official Weibo sharing poster
Douqiudi founder Chen Cong said: "We are honored to cooperate with NBL Australian Basketball Federation, which is also the first non-football player of Douqiudi The media copyright of similar events. After winning the copyright of the Chinese Super League, Knowball continues to expand the field of competition copyright and move towards the internationalization of a new generation of sports broadcasting. We will continue to try to break the circle of more non-football content, maintain and attract the stock The user's attention, for the fans who love sports, provide event content services that combine the tonality and community culture of understanding the ball, and complete the closed loop of user experience."
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