The rise of the light luxury home style has made paint products a new favorite in home decoration. With the approaching Double 11, not only the search popularity of painted cabinets on major e-commerce platforms has increased rapidly, but Gold Medal Kitchen Cabinet is also a theme marketing event with the "real paint, gold medal", which became popular before Double 11 arrived.
While the rush to buy online and offline simultaneously, as the leader of the paint cabinet track, Gold Medal Kitchen Cabinets are the theme of "Real Paint, Gold Medal Making" and use 22 meticulous processes. Not only did they systematically rename the "Real Paint" for the first time, but they also highlighted the category advantages of the Gold Medal Paint track, while further consolidated their brand positioning of "high-end customized home brand".
Electric powdered paint≠real paint
As a category of high-end home door panels, paint has always been the first choice material for high-end home products in the world. However, in the past two years, with the rise of powder spraying technology, spray-plastic panels with similar appearance to paint panels have been under the banner of "powder spraying", which not only has an impact on the orthodox status of paint, but also has caused consumers who are unaware of the truth to encounter the paint product " difficulty in choosing ".
The so-called paint is essentially a process, not a product. In 2001, the Jinmai kitchen cabinet introduced the metal paint and paint technology originally used in automobiles into the development of innovative cabinet panels, which in turn gave birth to the special high-end cabinet category of painted cabinets. Since then, painted panels have always been in the dominant position in the high-end cabinet panel market.
Although the powdered paint is named after "paint" and its appearance is similar to that of the paint panel, there are huge differences in paint regardless of the raw materials, production technology, and product quality.
First of all, the coating raw material used for baking paint is the metal paint originally used for automobile coating. The coating material used for powdering paint is resin (plastic) coating.
Secondly, the production process of paint and powdered paint is very different.
The core production process of paint must be first polished to a certain degree of roughness, then sprayed with several layers of paint in the vacuum baking room, and finally after high-temperature baking, shaping and fine grinding, it can be produced. The entire production process is difficult to industrialize through factory assembly lines. It relies heavily on manual labor and has high costs. It is the main product in the high-end cabinet market.
Powdered paint, also known as powder spraying, or plastic spraying. The coating material used is not paint, but resin (plastic) coating. Its core production process is to use electrostatic powder spraying equipment (electrostatic plastic spraying machine) to spray powder coating on the surface of the workpiece. Under the action of static electricity, the powder will evenly adsorb the surface of the workpiece, thereby forming a powder-like coating. After the powder coating is baked and leveled and cured at high temperature, it will have a paint finish similar to that of paint. Because the production process is relatively simple, it can be mass-produced on the factory assembly line, and the cost is relatively low.
Another, the quality of the painted product is better. Compared with powdered paint, although the terminal price is higher, it is more popular among high-end consumers, especially high-end designers in the terminal. The reasons are mainly as follows:
On the one hand, the color reduction degree is higher than that of powdered paint. Not only can it be accurately customized in the full color system, but the color is fuller and the color is more realistic. From the perspective of practical application, paint can not only adapt to different decoration styles, but also more vividly interpret the personalized home aesthetics.
On the other hand, paint not only has the main physical properties such as hardness, gloss, wear resistance, corrosion resistance, etc., it is more durable, and has a light luxury style and a sense of quality.
Really baked paint, why do you need to choose a gold medal to make it?
As the popularity of painted home products, more and more home brands on the market have begun to launch painted products, but gold medals have always firmly occupied the C position in the high-end painted home market. The gold medal king of paint - C3 series, has been on the best-selling rankings of high-end home products for eight consecutive years since its launch in 2008.
△The king of paint-C3
Why did the gold medal become the absolute king of the paint track? On the one hand, it is because the gold medal started the earliest in the high-end paint home products track and has been deeply rooted for the longest time. At the same time, it is because the gold medal relies on the original 22 ingenious paint technology to create products with higher appearance and better quality.
The earliest start
As the pioneer of the paint product track, gold medal paint products have the earliest start and the longest cultivation compared to other brands. As early as 2001, Gold Medal Kitchen Cabinets created the first painted kitchen cabinet, creating the king of gold Medal Kitchen Cabinet paint. In 2008, King of Paint C3 was launched, and its current single product sales exceeded 1.2 billion. In 2010, it was awarded the national invention patent for paint product , and became a leader in the industry. In 2015, we continued to deepen the research and development of new paint surface texture - clean paint and soft paint. In 2022, C7 (liquid metal paint) and Yunjie (matte metal paint) will be launched one after another, setting a new peak in the process.
As of 2022, Gold Medal Kitchen Cabinets have been deeply engaged in the paint track for 21 years, and have built core advantages that competitors cannot achieve in the short term around "how to make paint look better, more durable and more refined".
Great appearance
Golden medal paint product adopts a professional computer color tuning system, which not only has rich colors, but also realizes personalized customization of all colors. Compared with the same type of products on the market, the Gold Medal Painted Panel not only has a brilliant appearance, but also has a silky and delicate feel.
The 22 ultimate paint technology of gold medals, unique substrate reinforcement film technology and 6 high-temperature baking technology, make the paint surface of the gold medal paint panel fuller; the 18MM thick five-sided soft or clean paint not only has outstanding colors, but also has no color difference; the gloss of the soft paint is less than 35°, soft and does not hurt the eyes, and the touch is like silk; the brightness of the gold medal clean paint reaches above 95°, far exceeding the industry's average level below 87°, and the ultra-high brightness gives the gold medal paint a better mirror texture; the thickness of the ordinary paint panel on the market is generally only 40 microns, while the thickness of the gold medal paint panel is as high as 60 microns, so its colors are fuller and the texture is more advanced.
△Painting products-Fengrui
Extreme quality
Gold medal paint products have always been famous for their quality comparable to luxury cars. Gold Medal Paint Board is a paint board that has passed the 100-meter test. It is not only waterproof, moisture-proof and mildew-proof, but also aging-resistant, scratch-resistant, stain-resistant and easy to clean. At the same time, the paint hardness of the Gold Medal Painted Board reaches 2H, which is higher than the industry standard hardness. It does not collapse, does not remove paint, is not afraid of bumps, and will not leave any scratches on hard objects. In addition, the gold medal painted board adopts an integrated paint film molding process, and its environmental protection performance is also better.
In addition to the ingenious paint craftsmanship, the gold medal is also unambiguous in other configurations related to product quality. For gold medal paint products, the door panel base material is made of 18MM density board, with high adhesion on the paint surface, strong nail grip, and not easy to deform. At the same time, the standard 18MM milky white skin antibacterial cabinet is more sturdy and durable than the mainstream 16MM thick cabinet on the market. In addition, the gold medal paint product is equipped with a standard B-standard ultra-rust-proof integrated damping hinge , which can be opened and closed for 300,000 times, and has been tested for strict salt spray. As a quality bonus, Jinmai also provides more convenient home-to-door repair services for painted products.
22 ingenious craftsmanship, strength to escort "real paint, gold medal making"
From plain board cutting, vegetarian plate milling, plain board sanding, vegetarian plate inspection, to brushing sealing primer and primer roughly grinding; from the first white primer, the first white primer polishing, the first white primer fine grinding, then the second white primer polishing, the second white primer polishing, the second white primer polishing, the second white primer polishing, the second white primer polishing, the second white primer polishing; from the first spray topcoat, the second topcoat, to topcoat repair, baking, to spray varnishing, dry grinding; from the first ink, the second water grinding, to polishing and waxing, to the final self-inspection and repair...
What is the secret of gold medal leading the high-end paint market? In fact, this answer was fully revealed as early as a short video released by Gold Medal in 2021. In this short film called "The Birth of a Painted Panel", the Gold Medal Kitchen Cabinet shows the complete process of the Gold Medal Painted Panel - 22 ingenious craftsmanship. The thick black and white lens shows the outside world the gold medal's persistence in craftsmanship and the gold medal's persistence in quality and details. After this battle, the gold medal paint was officially separated from other paints, and the status of the gold medal paint as the king of paint has never been shaken again.
Outside the camera, the gold medal synchronization integrates craftsmanship into every link of the 22 processes. In order to make the paint film of the paint board as delicate and flat as possible, almost every one of the 22 processes of the Jinmai paint board is completed manually. It is precisely because of manual repeated polishing and washing that the gold medal painted board has the delicateness and texture of a luxury car. In order to make the performance of the baking paint more stable, Jinmao did not use the 140-degree drying process that can be completed in 3-5 minutes, but chose a slow baking process with much lower production efficiency. It is precisely controlled by 75 degrees and must be baked for 120 minutes.
From the innovative research and development of the first paint board, to the sweeping market of the King of Paint C3, to the completion of 22 ingenious refining and extraction of craftsmanship, and the popularity of Double 11 in 2022, the gold medal has not only completed the role of the pioneer to the leader, but also seized the consumption trend opened by the light luxury trend. While refreshing the new standards for high-end paint products, it has upgraded the beautiful home life of the Chinese people, bringing new inspiration and new help.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-