The integrated stove market, which has been rising all the way in 2015 and has risen for seven consecutive years, suddenly began to welcome the market reshuffle in 2022. This not only surprised Zhejiang Meida, Martian , Senge , , Yitian and other professional stove-building companies, but also made comprehensive home appliance companies such as Haier , Midea, Hisense , Joyoung , Supor , Xiaomi , and boss choose to accelerate against the trend.
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TCL has withdrawn from the kitchen appliance market such as integrated stoves this year. The boss chose to comprehensively increase the integrated stoves with his own brand this year, and Xiaomi has also launched Mijia integrated stoves. However, in the third quarter of this year, with the release of financial reports of integrated stove listed companies, the outside world realized that the lively integrated stove market was coming to an end.
Financial reports of four integrated stove listed companies in 2022 show that Yitian Intelligent's net profit in the first three quarters increased by 3.5% year-on-year, but the net profit of Zhejiang Meida, Mars Ren and Shuaifeng Electric, which accounted for a larger industry, fell by 17.35%, 19.94% and 17.44% year-on-year, and the double-digit decline was expected by many industry insiders.
Aowei Cloud Network data shows that from January to September 2022, the retail sales of the integrated stove industry increased by 5.3% year-on-year, but the retail volume of fell by 1.9% year-on-year. Among them, retail sales and retail sales in the third quarter fell by 3.9% and 1.9% year-on-year respectively. Among them, in the first nine months of this year, sales in the offline market integrated stove industry fell by 8.92% year-on-year, and sales fell by 5.82% year-on-year; sales in the online market fell by 3.91% year-on-year, and sales increased by 10.83% year-on-year.
Monitoring from the National Electrical Appliance Industry Information Center shows that in 2022, the number of integrated stove brands sold in the online market was 224, an increase of 17 over last year; the number of integrated stove brands sold in the offline was 89, an increase of 16 over last year. There are kitchen appliance companies such as Fangtai , boss, home appliance giants such as Haier, Midea, and Hisense, as well as Internet brands such as Xiaomi.
Although China's integrated stove market has accelerated its expansion in recent years, and brands, products and marketing have been constantly innovating, the future development of the market is still restricted by many factors such as consumers' inherent concepts and decoration styles, and it is difficult to replace traditional smoke stove sets and become the mainstream of the market.
data shows that from 2015 to 2021, the retail sales of integrated stove market increased from 4.88 billion yuan to 26.7 billion yuan, with an annual compound growth rate of 32.74%, and the retail sales of integrated stoves increased from 690,000 units to 3.21 million units, with an annual compound growth rate of 29.2%. However, it accounts for a small proportion of the 100 billion kitchen appliance market and is still a typical participant.
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