With the improvement of economy and consumption levels, people's requirements for the quality of home life are also increasing, and high-quality home furnishings have long become the primary consideration for decoration people. High-quality homes can not only make people taste their own happiness in life and enjoy comfort and comfort, but also make people feel spiritually satisfied.
Today, let’s learn about the home furnishing giant-Red Star Macalline Home Furnishing Group Co., Ltd. (hereinafter referred to as “Red Star Macalline”). Let’s see what kind of “magic” he has behind providing everyone with high-quality life.
Red Star Macalline: Over thirty years, nine upgrades and innovations have been made, creating a huge business empire!
Red Star Macalline was founded in 1986. The company has always used innovation as the driving force for development and has continuously adjusted and optimized the shopping mall structure. In just 36 years, it has developed from the original "first generation" shopping mall to the current ninth generation of "Red Star Macalline Home Art Design Expo Center". It has led the transition from a simple "buy home" to the era of "shopping home" and "appreciating home".
As of December 31, 2021, Red Star Macalline has operated 95 self-operated shopping malls and 278 committees. Manage shopping malls, and operate 10 home furnishing malls through strategic cooperation , authorized the opening of 69 franchised home furnishing building materials projects through franchise, including 485 home furnishing building materials stores/industrial streets, creating a huge business empire!
Red Star Macalline: seeking innovation, taking the lead in promoting online and offline retail models
For many years, Red Star Macalline has been seeking innovation, taking "expanding categories and focusing on operations" as its corporate strategy, and has continuously promoted the refinement of shopping mall operations. It has successively implemented the top ten theme museums, released the No. 1 store, Supreme Mall, and benchmark shopping mall strategies, and carried out continuous refined operations of its shopping malls.
same At that time, the category upgrade, exhibition hall upgrade, marketing and operation services have been comprehensively upgraded. Through the creation of ten theme halls such as the Smart Electrical Appliance Hall, Trendy Furniture Hall, Sleep Life Hall, Boutique Bathroom Hall, System Door and Windows Hall, Soft Furniture Hall, High-end Customization Hall, Design Living Room Hall, Imported International Hall and Top Space Hall, we will promote the rapid development of key categories.
At the same time, Red Star Macalline is also constantly actively exploring the layout of the new home retail field and taking the lead in promoting the online and offline retail model. Digital upgrades of shopping malls across the country, establishing an online Tmall city station, empowering merchants while also bringing consumers a better home shopping experience.
Red Star Macalline: three major brand matrix, multi-brand war Stick to promote the development of China's home decoration industry.
In 2019, Red Star Macalline established the decoration industry group and upgraded the decoration business to the first business. Through the three major brand matrixes, it accelerated the acquisition of the front-end home decoration traffic entrance, and achieved the integration of home decoration and home consumption through the "one-stop" home decoration.
Hongxing Macalline Home Furnishing has also launched a multi-brand strategy to meet more diversified consumption upgrade needs. In addition to the familiar "Red Star Macalline", there are also high-end fashion brand "Red Star Ouli" and the "Star Yijia " brand that creates a light fashion life hall. In addition, Red Star Macalline also owns " Jisheng Weibang " . 2” brand usage rights.
Hongxing Meikelong Home Furnishing is committed to promoting the development of the entire Chinese home industry. At the same time, by increasing support for green and environmentally friendly brands, it promotes the development of green home and harmonious society in the whole society. The product quality and environmental protection standards for various industries formulated by Hongxing Meikelong have been registered and recognized by National Accreditation Supervision Commission.
Hongxing Meikalong Home Furnishing proposed nine service commitments for the "home expert" in the home building materials industry in 2012;
015 and China Quality Certification Center officially launched the "China Home Authentic Query Platform" to realize "Green Home· Genuine Traceability";
016 officially issued a green declaration and continued to carry out "green leading" brand selection, creating a comprehensive quality management system that controls brand access before sales, conducts product sampling during sales, and provides after-sales services for authentic products, and strives to ensure the health of every consumer at home.
Home furnishing giant, famous Luzhou ! Finally, let us look forward to the Red Star Macalline Luzhou Jiangyang Mall shining in the fourth "Famous Luzhou"!
Source: Luzhou Cover
