Hello everyone, this is Jibai brand control. In order to increase product sales, many brands have launched online sales. However, online sales have both advantages and disadvantages. Many online stores have launched price wars in order to sell volume, and brands have to control prices. So what are the general price control methods? Can the store deliver things after the product is priced? Let’s talk about this content below, let’s take a look.
1. Why do brands control prices?
The brand controls prices because if the products on the market are indiscriminately priced, it will cause harm to the brand, making the brand's products synonymous with low prices and the brand cannot turn over. Therefore, price control is necessary. But it also needs to be used in a reasonable way. Because if the price control is too much, it will also have some reactions. For example, if distributors are unwilling to distribute, it means that the brand appeal is weaker, the market appeal is weaker, and it may even lead to a decrease in the recognition of market consumers. Therefore, while controlling prices, brands should also combine some effective measures to promote consumption.
2. Can product price control stores give away things?
The answer is OK. Because brands also need to take some measures to promote product sales and stimulate consumers to consume. There are several specific ideas:
1. It can support distributors to participate in the event, but at the same time, it is also necessary to limit how many times a store can participate in a month, the price of participation must not be lower than, and the original price must be restored to sales after the event;
2. Participation in the event must be an official event on the e-commerce platform, with platform pit support, fee investment and expected output plans;
3. When participating in the event, you can obtain subsidies from the brand, with reduced purchase price, rebate for purchase payment, free shipping, buy-free, and other preferential policies.
Only by adopting a reasonable strategy and combining brand price control can the brand acquire a larger team of distributors and increase brand awareness.
3. What are the ways to control prices?
1. Online complaints, concisely grasp the key points of the complaints.
First of all, the brand can communicate with online platform store sellers to send price protection letters, and maintain a good customer relationship . After the communication and negotiation, if the merchant refuses to cooperate with the price change, he will start to complain about the infringement of the link, such as complaining about the infringement of the link, such as stealing pictures, stealing trademarks, not producing, counterfeit goods, patents, blocking trademarks, etc., the links can be removed from the shelves and deducted points in 1-3 working days. If the seller complains after the complaint, the brand can also make a counter-appeal and further resolve the violation.
2. Report the platform and crack down on and control the brand.
In addition to complaints, it can also be handled by reports within the platform. Here, false advertising will be used. I suggest you find a third-party price control company to do it. Professional people can do professional things, maintain the brand image and control the brand network market and reputation, and maximize the investment returns of price control.
