Quality of life requires quality home furnishings. In our home life, most of our time will be spent in bed, so home products related to sleep are the protagonists of the home. This also makes sleep a grand topic, which revolves around the industry of sleep, and also focuses on designing appearance and personality, which requires integration with space life. As a leading brand in the sleep industry, Moosy Bedding 's exploration in healthy sleep has been advancing in multiple dimensions: sleep and design, sleep and application, sleep and materials, etc., which are the directions of Moosy 's deep exploration in the field of sleep.
Compared with colleagues in the industry, Mousse Bedding is not an old player. The Chinese mattress industry started in the early 1980s and entered the stage of mechanized production after the 1990s, and the local legion was officially born. After 2000, foreign mattress brands rushed to enter the Chinese market and became the absolute main force in the high-end mattress market. It was during this period that Moosie Bedding seized the best window for attacking the high-end sleep market, and with its differentiated brand positioning and the construction of advantageous product strength, it started a major terminal counter-trend and became a dark horse in the Chinese mattress market.
"What users need is an expected high-quality sleep, not just a good quality mattress!" Based on the above-mentioned consumer demand insights, Moosi, founded in 2004, has been playing high since its birth. While creating and defining the healthy sleep track, it gradually clarified the strategic direction of "integrating global healthy sleep resources and becoming the leader in Moosi's healthy sleep." Over the past 18 years, relying on deeper consumer insights and early access to the healthy sleep track, Moos Bedding, which has deeply cultivated the healthy sleep market, has become a leader in the world's top healthy sleep. With more than 5,300 terminal stores, it has served tens of millions of Chinese families in total.
In 2021, Musi's customer satisfaction exceeded 99.5%, with more than 35% of the old and new employees. Moreover, relying on the high enough competitive barriers built in the latitudes of brand power, product power, manufacturing power, R&D power, and service power, Musi's mattress won the top sales in China.
After 18 years of mousse, with its original intention and ingenuity, it has grown from a dark horse in the mattress industry to a leader in the healthy sleeping track. According to CSIL data, compared with 85% of mattress penetration rate in developed countries, my country's mattress industry penetration rate is only 60%, and there is still a lot of room for improvement. As an industry leader, Mousse bedding has promising prospects.
