Recently, Aunt Zhang received the electric blankets, heaters, electric foot bathtubs and other products that her daughter bought for her, hoping that Aunt Zhang can have a warmer and more comfortable winter. Mr. Ji told the reporter of China National Power Grid that when the weather just started to cool down, he placed an order for a heater on the e-commerce platform early. "It felt like winter was coming overnight. I was wearing short-sleeved yesterday, so I had to wear a coat today. It was too cold. I bought a heater and it was much warmer at home."
days The gas cooling market is heating up, and the 10 billion market for heating products
Baidu search index shows that starting from the autumnal equinox solar term on September 23, the search data of heaters and electric blankets has increased significantly. As shown in the figure below, from September 17 to October 16, the search data of the two increased significantly year-on-year and month-on-month, which is also closely related to the impact of several rounds of cold waves in the past month.
Under the influence of the cold wave, as a category with distinct seasonal attributes, the heating product market has begun to heat up.
Financial Information Network reported that the transaction rate of heaters in Beijing increased significantly during the National Day holiday, and sales doubled. Suning.com platform data shows that during the National Day period, the sales of heaters increased by 352% year-on-year. Data from JD Consumer and Industrial Development Research Institute shows that from October 1 to 10, the transaction volume of electric heaters and electric blankets on the entire platform of JD increased by 148.74% and 194.28% year-on-year respectively.
"Heating is the lowest level of people's demand for Maslow. During the National Day holiday, the temperature in some regions became cold, bringing a small climax to the heating product market." Zhong Shaohua, head of Midea Heater, told China National Grid reporter that in this regard, Midea is progressing steadily in accordance with the overall sales strategy, meeting sales expectations.
In addition to being affected by the season, heating products also have obvious geographical differences. The "2022-2027 China Heater Industry Market Comprehensive Analysis and Development Trend Research Report" (hereinafter referred to as the report) released by China Research and Technology Puhua shows that my country's heating products are divided into two categories according to their heating effects, namely local heating and whole-house heating. Most places in the north adopt the whole-house heating model. Therefore, in comparison, the demand for heating products in the southern region is more urgent.
At present, the mainstream heating products on the market include electric oil stencils, skirting boards, small suns, hand warmers, foot warmers , etc. Although the unit price of these products is relatively low, due to their urgent needs, their market size has reached 10 billion. The report shows that it is expected that in 2023, the size of my country's heating appliance market will reach 82.9 billion yuan.
guards the safety red line, and heating products develop towards comfort and intelligence
When visiting various stores, China National Grid reporter found that when purchasing heating products, consumers are concerned about the heating effect of their core essence, and on the other hand, they are also concerned about the hidden dangers in safe use.
Consumers’ concerns are not unreasonable. As an electric heating product, especially electric blankets, which are more in direct contact with the human body, there have been too many incidents of electric leakage, scalding, and even fires in the early stages.
In March 2022, among the 96 batches of electric blanket products randomly inspected by the State Administration for Market Regulation, 7 batches of quality failed, of which 5 batches were unqualified due to failure in safety projects, and there were many quality hazards such as fire and leakage, threatening the safety of consumers' lives and property; in March 2022, a resident in Huaian, Jiangsu suddenly caught fire, and the cause of the fire was that he forgot to turn off the power supply of the electric blanket; on January 19, 2020, Ji'an City, Jiangxi Province, January 19, 2020, a resident in Huaian, Jiangsu Province suddenly caught fire. A residential community caused a fire because the "little sun" heater is too close to the sofa; October 2018 Shanghai Jing'an A user in a vegetable market used a "little sun" heater to bake a wet quilt and caused a fire...
" Heater is a high-power high-voltage product. If you are not careful, there are indeed safety hazards.For example, some old houses have aging wires, which have certain risks of carrying high power, which will cause hard lines and cause leakage, fire and other accidents. Based on this, we have basically reduced the power of all heating products to 2,200 watts and below since 2014, in order to ensure the safe use of the red line for consumers. ” Zhong Shaohua further stated that relevant national departments have clear safety standards for heating products in temperature control, and further ensure the safety of consumers from the production level.
At the same time, Zhong Shaohua also mentioned that current heating products have begun to develop to meet people's requirements for comfort and health. The report shows that heater products are becoming more and more sophisticated and adapted to various types of people's requirements for special functions. Consumer scenarios, such as dumping power outage, constant temperature, remote control of timed switches, intelligent control, strong waterproofness in bathrooms, compact and portable, etc., are gradually becoming standard functions. Products with more functions such as cooling and cooling, purification, and humidification, greatly satisfying the needs of all kinds of customers.
This can also be seen from the innovative functions of various heating products in the market. The humidification function has been added to the heater to avoid indoor drying problems; the intelligent interconnection function is also placed on the Midea heater, which allows users to remotely control and make it more convenient to use; the rainbow electric blanket can intelligently monitor the user's sleep data and physical signs, so that users can understand their physical condition better; Haier fan can turn on and off regularly, which is more convenient and energy-saving; Panasonic 's ion group technology is supported on the heater, which can be sterilized while heating, making the indoor air cleaner
With the continuous investment in the research and development of heating product technology, people's winter life will inevitably be more comfortable and healthy. The report shows that the number of patents related to heaters in my country is increasing year by year. At present, the total number of patent applications of related enterprises is nearly 43,000, of which utility model accounts for the largest proportion, accounting for 50%.
