In the minds of many consumers, Gree air conditioning has always been the leader among domestic air conditioning brands, because Gree has certain advantages in terms of product quality or after-sales service, so it is very popular among domestic consumers.
However, Gree's situation has begun to get worse in the past two years. Under the strong pressure from companies such as Midea, Gree has lost its position as the leader in air conditioning. Due to the decline in air conditioning share, Gree has gradually fallen behind in companies such as Midea, Haier .
Judging from the financial reports of the first half of 2022 released by the three companies, Gree's total revenue was only 95.8 billion yuan, compared with Midea Group's revenue of was 183.6 billion yuan, and Haier Smart Home was 121.8 billion yuan.
A few years ago, although there was always a gap between Gree and Midea, it was not as high as twice as much now. As for Haier, it was even more comparable, with both wins and losses, but Gree has obviously fallen behind in the past two years.
The main reason why Gree is behind is that its revenue is too dependent on air conditioners. The presence of household appliances other than air conditioners is extremely low. Gree's revenue in the first half of this year was only 2.17 billion yuan, accounting for only 2.29% of the total revenue.
The share of household appliances has not been expanded, and it has become the biggest resistance on Gree's growth path. Dong Mingzhu also previously stated that Gree has been kidnapped by air conditioners, So in the past two years, Dong Mingzhu often introduced Gree small home appliances to the public.
In fact, Dong Mingzhu is really very attentive to make small appliances. For example, Gree fans are very popular in summer, and you can buy a very good Gree fans at a price of 100 yuan. In winter, Dong Mingzhu has made plans in the field of heaters.
is currently on the hot selling list of JD heaters. Gree NDY23-X6022 electric oil tin is ranked second on the list. It has sold more than 10,000 units in the past half month, and has been ranked top three for 21 consecutive days. has become an extremely best-selling heater.
Although Midea NY2513-16JW electric oil tin, this product has also sold more than 10,000 units in the past half month, which means that Gree has already caught up with Midea in some fields. I believe that as the business becomes more abundant, the revenue gap between Gree and Midea will also narrow.
Gree can make a "bloody road" in the field of small appliances other than air conditioners, relying on reliable quality. Take this heater for example, the parameters of Gree heater are obviously better than Midea. The heating method of
electric oil tin is to heat the special heat conduction oil inside with electricity, and then dissipate heat through the heat sink. Therefore, the heating capacity of is positively correlated with the number and area of radiators. If it is under the same number of radiators, it depends on the area of radiators.
Midea Electric Oil Tinel's heat sink width is 125mm, Gree's electric oil Tinel has reached 145mm, and uses circumferential folding edges to dissipate heat. increases the heat dissipation area by 12%, with higher heat dissipation efficiency, and the heating experience will inevitably be better.
Both electric oil tinsels are 13-piece heat sinks. Each heat sink in Gree is wider than Midea, which not only means that the heating effect is stronger, but also means that Gree has higher materials. electric oil tinselsels usually use high-strength steel, reflecting Gree's cost.
You should know that the prices of Midea and Gree Electric Oil Tin are not much different, and Gree is relatively cheaper than tens of yuan. By collecting large-scale platform coupons, the actual price can be 269 yuan.
Better quality and materials, and cheaper prices, allowing Gree to break out a "bloody road" in the small appliance field outside of air conditioners, making Midea, which has been focusing on the small appliance field for decades, unable to withstand it, which is simply a "dimensionality reduction strike".The materials used in small household appliances such as
also fully reflect Dong Mingzhu's determination to make good products. A heater worth more than 200 yuan will invest higher costs to ensure the effect, let alone an air conditioner worth 3,000 yuan.
Through these small appliances, we also further understand the quality of Gree. No wonder Dong Mingzhu dared to promise that Gree air conditioners will be repaired for ten years, because is in a place where internal consumers cannot see it, Gree's materials are really priced without cutting corners.
In the short term, although it has lost to capital, Gree, which operates honestly, will definitely become stronger in the future and make some achievements in the field of household appliances. So will you consider buying Gree small home appliances? Welcome to comment, like, share and talk about your views.
