"During the National Day holiday, all members can enjoy the discount of giving away 100 yuan electronic coupons for the whole audience of 1,000 yuan. From now until the end of the year, consumers who need home decoration only need to provide floor plans, determine their style and

"During the National Day, all members can enjoy the discount of giving away 100 yuan of electronic coupons for the whole audience of 1,000 yuan. From now until the end of the year, consumers who need home decoration only need to provide floor plans, determine their style and budget, and get a free one-on-one designer plan!" As one of the contents of the 2022 Dalian Shopping Festival event, on September 30, the 14-year-old IKEA Dalian Shopping Mall will hold the 2023 fiscal year press conference for "Home is Born for You" to reveal its discount during the National Day.

3 cumulative investment of 10 billion yuan

IKEA China Regional General Manager introduced that in 2019, in order to adapt to the leading digital trend of the Chinese market and the changing consumer expectations and behavioral preferences of consumers, IKEA launched the localization development strategy "Future+", focusing on three major areas: channel expansion, digital experience and home life service experts. As the epidemic continues to affect the global economy, IKEA China has fulfilled its strategic commitment to invest 10 billion yuan in three years. In fiscal year 2023, IKEA plans to continue to invest 5.3 billion yuan to continue to consolidate and expand channels and digital fields, and help Chinese consumers create an ideal home life.

The Chinese market is developing at an unprecedented rapid pace, and home is also a space for changes. When announcing the successful conclusion of the "Future+" strategy, IKEA China has also launched another new initiative for the Chinese market - a new localized brand positioning "Home is born because of you".

IKEA's development journey in China will enter its 25th year. Every year, IKEA goes to the families of Chinese consumers, listen to important moments in their home life, and draws inspiration from their needs and dreams for home life. With the ever-changing environment and people’s rethinking of the meaning of a better life and home, IKEA has discovered a new definition of a better life and a better life by Chinese consumers, which IKEA calls “a new proposition for wise life.”

14 years old and fully launched new

, manager of IKEA Dalian Mall, introduced that IKEA Dalian Mall has completed the comprehensive upgrade of the mall's home exhibition room, product display and customer experience based on these latest home ideas and dreams of Chinese families, and is ready to work with Dalian consumers to create a better life for every Dalian family.

2023 fiscal year, IKEA Dalian Mall will celebrate its 14th birthday. Over the past 14 years, various familiar IKEA classic products have been moved into thousands of households in Dalian, meeting the living needs of the people in Dalian. For example, the Billy Bookcase, which has a design history of more than 40 years, can meet various storage needs at home, and has always been loved by the public for its affordable price and simple and elegant design. IKEA Dalian’s whole-house design service has been in operation for 5 years, and more than 30 designers have served more than 10,000 Dalian consumers.

news in fiscal year 2023 will have more than 2,500 new products and 13 limited edition product series, as well as 67 IKEA food products in the IKEA Dalian mall. These new products encourage consumers to take positive actions in product design, and explore the relaxed and balanced life, regular and orderly, happy festivals, abundant vitality and endless possibilities of life. IKEA Dalian Mall launched a free store pickup service in June this year. Consumers can place orders through the App or mini program anytime, anywhere, and then pick up the goods directly at the mall pickup office.

As one of the contents of the 2022 Dalian Shopping Festival event, from October 1st to 7th, IKEA members will enjoy a discount of 100 yuan for every 1,000 yuan spent on the venue, and a discount of 10 yuan will be given for every 1,000 yuan spent on the restaurant. From now until December 31, consumers with home decoration needs only need to provide floor plans to determine home needs, styles and cost budgets. IKEA will provide free whole-house 3D real-life design solutions within 3-7 days through one-to-one professional design services of home designers, so that more families can easily get a better home life. (Text/Dalian News and Media Group reporter Sun Xia Photo/Xiaoyi)