The birth of a revolutionary product often means the beginning of a new lifestyle and a new upgrade of an industry. Just like Apple changed mobile phones, Tesla made electric cars no longer distant. Today, our cooking life will also step into the imagined future due to the emergence of a new species.
html On August 30, Boss Electric held the "Second Cooking Creators Conference and ROKI Digital Kitchen Appliances Global Launch", officially launching a new digital kitchen appliance product line brand - ROKI. At the same time, the first set of digital kitchen appliances "Creator i1" new products and new technologies were also unveiled at the conference, and Mr. ROKI, a digital man who has been attracting much attention from the outside world, also unveiled his mystery. As a leader in the kitchen appliance industry, Robam Electric is setting off a new round of kitchen appliance technological revolution.
President of Boss Appliances Ren Fujia
Equipped with the world’s first AI cooking assistant, ROKI digital kitchen appliances subvert the kitchen imagination
In Chinese characters, the word "thing" means things come before things and things come after. Any innovation cannot be separated from the thing itself, and cannot be created purely for the sake of creation. From the perspective of Robam Electric, what users need is not a kitchen appliance with better performance parameters, but a set of solutions that can solve users’ cooking problems and satisfy all their imaginations about cooking. ROKI digital kitchen appliances came into being under this background.
At the conference, Robam Electric released the world's first AI cooking assistant "Mr. ROKI", which also became the best portrayal of users' thinking. Mr. ROKI is no longer a cold machine. He is like an approachable friend who participates in your cooking process. He will think and communicate in a human way. He will be with you anytime and anywhere. Your communication partner will also conduct independent learning based on your behavioral data and draw inferences from one example. is the central brain of ROKI digital kitchen appliances and the embodiment of ROKI digital kitchen appliances. It is a systematic and complete solution that integrates hardware, software, ecology, content, etc., and can completely change the way users cook. He will connect numerous kitchen appliances from dots to surfaces and create countless new scenes through collaboration between devices. Mr. ROKI's "brain" is loaded with more than 4,000 digital recipes. He can help you who can't cook get rid of the troubles about complicated parameters such as heat and time. By restoring the recipes, you can cook without difficulty; he also It can help you who love to cook and know how to cook, help you create your own digital recipes, record your cooking creations, and let them be shared and appreciated by more people.
It is worth mentioning that ROKI digital kitchen appliances also introduce the concept of automatic stir-frying pans with open flames for the first time. Previously, automatic cooking equipment on the market, including cooking robot , cooking machines, etc., were mainly based on the logic design of non-open flames. In comparison, Robam Electric's open-flame automatic stir-fry pans and automatic cruise smart stoves, on the one hand, take into account the most mainstream cooking methods in Chinese families, and on the other hand, they fully ensure the best taste of the dishes.
In this way, whether you are a cooking expert or a novice in the kitchen, whether you cook often or occasionally, you can easily control and enjoy cooking with the assistance of ROKI digital kitchen appliances. Chefs with excellent cooking abilities can share their "proud" digital recipes and see their work praised by countless people; novice cooks can make delicious dishes with ease with the help of Mr. ROKI. In addition, parents with children can greatly improve their understanding of their children's nutritional recipe intake. The elderly no longer have to worry about forgetting to turn off the fire and add ingredients. Relatives and friends living in different places can also enjoy each other's taste through the sharing and restoration of digital recipes. your heart, and all this can be done with just the mobile APP.
As Ye Danpeng, CMO of Boss Appliances, said: "ROKI digital kitchen appliances are universal products, because the meaning of cooking is universal and belongs to everyone." The birth of ROKI digital kitchen appliances will inspire everyone One's desire for culinary creation allows anyone to become a culinary creator.
Focusing on user thinking, opening a new era of digital cooking
The development history of Chinese kitchen appliances, from the first kitchen electrical revolution aimed at improving the cooking environment to the second kitchen life revolution to assist in the cooking process, almost every time Boss Electrical Appliances is present at every important point of change. However, after leading two kitchen revolutions, the hardware environment of today's Chinese kitchens is no longer what it used to be. According to Boss Appliances, modern people no longer regard cooking just to solve their dietary needs, but as a creation. Just like paintings, music, and sculptures, creators hope to gain a sense of accomplishment and satisfaction from others' praise. They also hope to express their emotions and thoughts to their families through joint collaboration in cooking, promote family harmony and happiness, and thereby raise the temperature of society. The emergence of digital kitchen appliances is another new "answer sheet" handed over by Robam Electric in the face of the changes of the times.
In this regard, Ren Fujia, president of Robam Electric, said: "For a long time in the past, we positioned ourselves as a kitchen appliance manufacturer, so we regarded making a kitchen appliance with better performance as the ultimate goal of our efforts, but later Only then did I realize that what users ultimately want is not the product. Instead, we use products as a medium to solve his cooking problems and help him make better meals. We gradually understand that we need to create things for the sake of making things, not for the sake of making things.”
In this context. Next, the birth of ROKI digital kitchen appliances is not just an "upgraded" kitchen appliance, but a new cooking lifestyle. Many of the current so-called product innovations are mostly "innovation for the sake of innovation" solutions. The so-called scenarios are just "patchwork" and "building block" combinations. The so-called smart kitchen appliances are only basic IoT and simple interactions. Everything is not based on the user's perspective to think deeply and better solve the problem of "cooking". The emergence of digital kitchen appliances truly starts from the user's perspective and the cooking scene they are in, so that cooking no longer relies on the threshold of skills and experience, allowing everyone to control and enjoy cooking in the kitchen with ease. .
At the same time, the core value concept behind digital kitchen appliances is respect for people. Digital kitchen appliances do not replace people with automation, but empower people. In Ren Fujia’s view, digital kitchen appliances are very capable and smart, but they are also full of humanistic spirit. "Good products must be able to liberate and develop human nature. Therefore, our value in doing this is not to replace people with machines. It is to better empower people, and we never want to bring about changes in human life patterns and Cognitive concepts and moral and ethical challenges, because this human-machine relationship is an equal dialogue, benevolent, and highly collaborative. Moisturize things silently. Leave the tediousness and burden to technology, and return warmth and fun to users. It will become a gentle assistant to humans, rather than a master and substitute. "
Digital kitchen appliances are not about standardizing cooking and taste. , but to help users realize the "thousands of people" of cooking. Everyone should have their own taste standard for what they think is delicious. The creation, recording, sharing, and restoration of digital recipes can encourage and inspire everyone to create their own unique taste, attracting more and more users to participate in cooking creations, express their emotions, communicate with each other, and appreciate each other. , beauty and beauty are shared.
Throughout the development of China's kitchen appliance industry, although it has experienced decades of product iteration and upgrades, it has gradually formed a development trend of packaged, integrated, and intelligent products. The emergence of digital kitchen appliances truly provides a complete set of solutions for the purpose of cooking based on the user's perspective, and builds a future ecosystem that runs through the entire cooking link.In the future, the entire ecological chain from upstream ingredients, condiments, fresh food cold chain, cooking hardware equipment, software operating systems, cleaning appliances, food waste processing, etc. can be connected in series based on the digital cooking ecological platform. The entire kitchen economic space will be opened, and the industry The boundaries extend infinitely, and the value space of the industry is also simultaneously enlarged. This leap-forward mutation innovation will surely lead the new direction of the future development of China's kitchen appliance industry.
