Many people from home appliance companies said that starting from 2020, the raw materials for home appliances have increased to varying degrees, and some have doubled. However, the market prices of many home appliances have not increased at the same rate. On the contrary, the prices of some products are still falling. The emergence of this kind of thing that is completely inconsistent with industrial logic and business rules is not a clever trick or a coup by the home appliance company, but a little "opportunistic" trick, that is, reduces the raw materials and basic functions of the product .
The air conditioner that was originally a double-row refrigerator can be directly used with a single row, which can save a lot of copper and aluminum pipes. Similar situations are common in refrigerators, washing machines, TVs and other products; similarly, in steel plates and aluminum plates Basic materials such as plastics and plastics are either reduced in thickness to reduce costs, or are mixed with scraps and recycled materials to reduce costs. The original copper pipes are changed to aluminum pipes and iron pipes, and the original metal materials are made of plastics, etc.;
At the same time, many home appliances , the original rich functions are eye-catching, but now in order to improve the price competitiveness of the products in the market, there will be fewer downgrades, such as refrigerators, TVs, washing machines, etc., some additional functions at the beginning of the design will be canceled, only The most basic performance will be guaranteed. For many consumers, they don’t mind if the functions are reduced as long as it does not affect their use.
Whether it is "cutting corners" or "downgrading functions", consumers will not notice it when purchasing home appliances. Especially on online e-commerce platforms, many consumers first look at the price and secondly reviews when purchasing products, and do not horizontally compare the functions, configurations and other details of similar products on different online and offline platforms. Therefore, this is also the reason why many home appliance companies dare to launch low-profile and low-price home appliances on e-commerce platforms.
However, in the eyes of many people in the home appliance industry, "If you come out to make money, you will always have to pay it back. For home appliance companies, it is no problem to offer special-price machines, but if they reduce costs, configurations, standards, etc. to reduce prices, it is The reputation that overdraft brands have accumulated in the past by relying on product quality and performance will ultimately bring users a bad experience during their use in the next five or ten years."
The truth that you get what you pay for is very clear to home appliance companies and merchants. Home appliances that reduce costs, reduce configurations, or even relax quality and workmanship standards may help home appliance companies grab a certain market share, but if they are not careful, they will become "landmines" and trigger complaints from users. The biggest development burden is caused by user distrust.
If you are a large enterprise or institution and need central air conditioning products and installation, we recommend that you learn more about the platform and follow us to learn some professional knowledge. If you have relevant needs, you can also consult online and contact us. In short, you must look for big brands to ensure worry-free after-sales service, otherwise you will be unable to tell the story!
