After the Spring Festival holiday, it was originally the traditional peak season for all walks of life to obtain new customers and new orders, but a sudden epidemic had a huge impact on the entire market. The impact of the epidemic can be divided into during the epidemic and afte

2024/05/1414:26:33 home 1225

After the Spring Festival holiday, it was originally the traditional peak season for all walks of life to obtain new customers and new orders, but a sudden epidemic had a huge impact on the entire market. The impact of the epidemic can be divided into during the epidemic and after the epidemic has passed. The whole process is not short-lived. So under the influence of the epidemic, how should companies market and attract customers?

For example, the catering industry and tourism industry are the first to bear the brunt and are almost in dire straits. The offline marketing and offline delivery scenarios of the home home decoration industry are extremely important and have also been greatly impacted. Under this situation, companies should adjust their strategies in a timely manner and actively resume operations when the epidemic is gradually brought under control. For a time, "survive" has become the slogan of many companies today.

During the epidemic, transforming offline marketing plans into online marketing is undoubtedly a good way to alleviate the current anxiety of enterprises. However, how to lay out and how to implement is a difficult problem faced by many offline-centered enterprises. Here are some positive suggestions:

Setting up a live broadcast

Currently, the most popular marketing method in all walks of life is undoubtedly live broadcast. The advantage of live broadcast marketing under the current situation is that although communication is conducted online, live broadcast gives people a closer feeling. Companies organize potential customers to participate in live broadcasts through well-planned marketing activities. You can not only close orders under the current limited conditions, but also obtain some new customers with natural traffic. If the content achieves a certain dissemination effect, it may also achieve the effect of "unintentional insertion of willows and willows".

live broadcast also needs to make operational plans, even if it is not an offline enterprise that is good at online. Its offline market analysis data can still play a role in decision-making: how to notify and gather potential customers to participate in live broadcasts? How to maximize the number of live broadcast participants? How to plan live broadcast content and plan live interactive sessions? These are all issues worthy of in-depth consideration and continuous improvement.

It is recommended that companies that are trying online live broadcast marketing for the first time should not use transactions as KPI. After all, there are differences in purchasing decisions between online and offline consumers. As long as a company can actively expand the influence of its brand and products through live broadcast, it is already a very good effect. You should also plan your live broadcast time and promotion strategy. Allow most users to have time to participate, so they will not miss the live broadcast and maintain their enthusiasm for participation. At the same time, interact more with customers during the live broadcast, and subsequent customer maintenance will bring greater marketing gains.

Online sales

Main business Many offline companies feel that online sales are not easy, especially for high unit price products. However, there are always special cases in special times. Evergrande ’s online marketing planning during the epidemic can be called a first-class marketing case under the current special background. The real estate industry is an industry centered on offline transactions. However, Evergrande’s comprehensive online marketing plan broke the deadlock in the market and achieved good results. It was the first in the industry in terms of transaction volume and brand marketing effect. Compared with first-tier companies in the industry, most companies may not be able to organize such a massive centralized online marketing. But you can also use your strengths to gain new customers and new orders through online channels.

Although offline delivery is indispensable in the real estate and home furnishing industries, there are even cases where orders cannot be delivered temporarily. But acquiring customers online will undoubtedly provide great incentives for subsequent operations. It also broadens an operational path for the future.

Content Marketing

When everyone’s attention shifted online, online traffic increased significantly during this period compared to the past. For example, mobile game companies made a lot of money at this time. Many companies have also maintained their online marketing efforts. In the current special period of the epidemic, marketing does not necessarily have to be from a purely commercial perspective. At present, many industries need to work together as one. Under the current situation, companies can launch some preferential and welfare measures to tide over the difficulties together with everyone, which is a win-win situation. Maintaining the popularity of the brand through various online content platforms will be helpful for quickly returning to normal marketing after the epidemic.

Home furnishing companies expand customers through online marketing and sell home products to all parts of the country. How to implement after-sales service in other places?
Many companies choose to cooperate with third-party service platforms: Many home furnishing brands choose to cooperate with the Qibing Daojia platform to improve and optimize the nationwide after-sales service network by building a "brand + Qibing Daojia" exclusive after-sales service model.

Especially during the big sales or replacement peak periods, the advantages of a three-party platform like Qibing Daojia are even more prominent. The platform brings together 1 million+ after-sales master resources from all over the country and relies on the intelligent order promotion system to timely and efficiently match the best masters nearby to help. For each installation order, merchants only need to place an order with one click, and the platform will host and track the entire process, saving time and effort for merchants. Using Internet smart technology to provide escort services for enterprises also saves 40% of the after-sales costs of merchants and enterprises, and allows consumers to enjoy higher-quality and efficient home after-sales services.

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