One year ago, Haier Smart Home released its first scene brand Triwing Bird. At the same time, Triwing Bird Beijing Experience Center 001 is also open to the public, providing integrated services of home appliances, home furnishing, home improvement and home life. Although Triwing has been landing throughout the country, there are still people who are curious about the service of Triwing and what changes it has brought to life. Today, these 531 families gave the answer.
On September 11, Triwing Beijing Experience Center 001 announced the first anniversary of its opening transcript: the cumulative sales from September 2020 to August 2021 exceeded 200 million yuan. Among them, household appliances 77.94 million yuan accounted for 38%, household appliances 75.46 million yuan accounted for 37%, engineering facilities accounted for 45.29 million yuan accounted for 22%, and ecological products accounted for 7.29 million yuan accounted for 3%. Less than 40% of home appliances accounted for a part of Triwing's customized smart homes for users. Through the overall scene solution + ecological integration + engineering supporting service model, Triwing Bird brings users an upgraded " smart home new residence" experience.
531 families choose Triwing
from per-unit sales to per-package sales. After the non-appliance revenue accounted for more than 60% of the year’s revenue, Triwing can bring users What's coming? In fact, as users' requirements for the quality of life increase, the traditional single-product home appliance model that is ready to use and the limitations of traditional home decoration patchwork have been unable to meet more diversified needs. On the other hand, Triwing Bird provides integrated services of home appliances, home improvement, home furnishing, and home life. It does not allow users to find in the limited choices of merchants, but allows users to customize according to their ideal home.
From one set to complete set, Triwing Bird not only stays in the concept, but actually implements the "smart home" for users. Statistics show that Triwing Beijing Experience Center 001 has sold 531 smart scenes in the past year, including 132 kitchen scenes sold, 122 whole house smart scenes, 93 balcony scenes, 55 living room scenes, 48 bedroom scenes, audio-visual 41 sets of scenes and 40 sets of bathroom scenes. The total revenue is 120 million, and orders of more than 100,000 have reached 295 sets.Behind the achievement of selling about 3 sets of scenes every 2 days, it is proved that Triwing has broken the "ceiling" of the traditional industry with "selling scenes" and opened up new room for growth.
There are 531 families to choose from in just one year. What is the service of Triwing Bird? Ms. Shao from Beijing has a deep understanding. Ms. Shao’s house is a 100-square-meter three-bedroom second-hand house. The couple usually lives in a busy rhythm and raises a pet dog. I hope that the remodeled home can have both office design and life, and keep the indoor air clean at all times. . In response to Ms. Shao’s needs, Triwing Bird designed a full-scenario smart life experience covering whole-house intelligence, smart living room, and smart bathroom. Moreover, the whole process from design, construction, delivery, and installation is done, and the user basically hasn't bothered about it from beginning to end.
The front-end improvement of the three-winged bird is only the "first step", and now Ms. Shao's living experience has also changed. In the living room, the intelligent control panel of the whole house is added, and the voice operation meets the multiple needs of living, working and socializing; the air of the whole house can be monitored for the air index of the whole house 24 hours, and you can enjoy clean fresh air at any time. After a day of tiredness, you can wash your face and bath with clean filtered pure water when you get home to make your life more at ease and comfortable.
Get rid of the traditional store model and amplify the consumption experience with ecological advantages
It is precisely because of the one-stop worry-free customization and the smart experience of food, clothing, housing and entertainment that the Triwing Bird gains more customers The bigger it comes, it will form a different and differentiated advantage from traditional industries. Statistics show that in the first year since its opening, Triwing Beijing Experience Center 001 has received a total of 683 groups, with a total of 43,595 interactions and an average daily interaction of 119. The cumulative passenger flow was 251,349, and the daily average passenger flow was 710.
Why does the Triwing Experience Center have such a large number of visitors? As we all know, traditional offline experience stores radiate a very narrow range of users. Basically, people who come are watching and buying products, resulting in low user stickiness and high churn rate. The difference between the Triwing Experience Center is that it can rely on the layout advantages of the scene ecology to fully interact with users and ecological parties, while meeting the diverse needs of users,It can also empower high-quality resources to improve quality and efficiency, and achieve co-creation, sharing, and win-win.
According to statistics from Triwing Beijing Experience Center 001, there are more than 40 cross-circle alliances-industry releases-industry linkages-distributor cooperation, brand communication covers 200,000+ users, and scene interactions 20,000+ times. According to different user groups and based on user needs, we will carry out multi-dimensional cooperation activities in smart home customization, partial renovation, parent-child communication, physical and mental health, food sharing, etc., while forming resource exchanges with high-quality companies, further empowering ecological partners to improve Exposure and reduce customer acquisition costs.
From "sold by station" to "sold as a set", in just about a year, Triwing Beijing Experience Center 001, as a microcosm, fully demonstrates the entire Triwing scene brand. Good value-added capabilities in the market, leading strength to empower industry upgrades. In the future, Triwing Bird will also accelerate the ecological layout of scenes, continue to provide users with a better consumer experience, and open up broader growth space for the ecological side.
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