Since the opening of the second-child policy, the number of newborns in China has continued to exceed 10 million. The huge population base and high-quality consumer demand have driven the continuous increase of maternal and child home appliances. With the completion of the revision of the population and family planning law , the three-child policy was officially entered into the law, marking my country’s official entry into the “three-child era”. “Demographic dividend” and “demand dividend” have once again become hot topics, and The developing market of home appliances for mothers and babies has injected a booster.
Large-scale, strong demand, and high premium, maternal and child home appliances have become a battleground for maternal and child companies and home appliance companies. The ever-increasing number of brands and diversified product types not only give consumers more choices, but also make the problems of false labels and gimmick marketing more prominent. How will the market for maternal and child home appliances develop? What are the characteristics of high-quality home appliances for mothers and babies? This is not only of concern to consumers, but also of great concern to many companies.
August 31, 2021, under the guidance of China Household Electrical Appliances Research Institute, sponsored by the Design Research and Evaluation Center of China Household Electrical Appliances Research Institute, co-organized by the National Household Electrical Appliance Industry Information Center, Global Home Grid, " The "2021 Maternal and Infant Jiadian Evaluation Results Release" conference supported by the media of "Home Appliances" was held online. The theme of the conference is "Love you, know that your happiness is "good". Experts are invited to interpret the current development status and future trends of maternal and child home appliances, and release the "2021 Maternal and Child Jiadian Evaluation Results", leading the high-quality development of the industry , To guide the public to purchase scientifically.
Ge Fengliang, Vice President of China Household Electrical Appliances Research Institute
Ge Fengliang, Vice President of China Household Electrical Appliances Research Institute, delivered a speech at the conference. He said that currently, the home appliance industry is in a critical period of high-end and intelligent transformation, and the layout of the mother and baby market is a natural accelerator for home appliance companies to optimize their product structure. With the full opening of the three-child policy, the market for maternal and child home appliances has come to a fast-growing track. In the face of a future where opportunities and challenges coexist, the industry should adhere to the guidance of standards.Quality driven. In recent years, the maternal and infant Jiadian evaluation carried out by our hospital has brought many excellent maternal and child home appliances into the public eye, allowing consumers to truly experience the comfort and convenience brought by technological upgrading, and setting an example for the innovation and upgrading of the industry.
Cai Ying, Industry Expert, Macroeconomic Research Institute, National Development and Reform Commission
Cai Ying, Industry Expert, Macroeconomic Research Institute, National Development and Reform Commission, explained the relationship between birth policy changes and household appliances consumption. He pointed out that home appliances for mothers and babies are rigid demands and have huge market potential. The home appliance industry is rapidly transitioning from manufacturing to creation. There are a large number of capable and outstanding enterprises. Moreover, the application of intelligent factories and Internet of Things technology has strengthened the ability of customized services. They have the research and development, design, and marketization of products that meet specific needs. Ability to meet the needs of mothers and babies. He suggested that when entering the mother and baby market, home appliance companies should do a good job in the combination of high-end, refined, healthy and inclusive existing products, and step up the development of targeted new products at all stages of pregnancy, pregnancy, infants, and preschool. In addition, companies should attach great importance to the changes in the family structure brought about by newborns, have forward-looking insights and meet the new demands arising therefrom, and continue to broaden the boundaries of the maternal and child home appliances market.
Bai Xuetao, PhD, researcher, Institute of Environmental Sciences, Chinese Center for Disease Control and Prevention The role of. Bai Xuetao pointed out that in real life, home appliances that are closely related to people’s lives, such as refrigerators, washing machines, air conditioners, air purifiers, etc., will produce “indoor secondary pollution” during use. Strictly controlling the quality of home appliances will affect Indoor environmental quality plays a key role. Maternal and infant groups need key protection, and they spend a long time indoors. Therefore, healthy appliances play an important role in protecting the health of mothers and infants.
Researcher Long Fei, Research Department of National Household Electrical Appliances Industry Information Center
Researcher Long Fei, Research Department of National Household Electrical Appliances Industry Information Center, analyzed the development of the maternal and infant home appliance market in 2021.He believes that the population policy and the increase in income have promoted the continuous expansion of the maternal and infant market. Home appliances for maternal and infant products are also constantly emerging, bringing all-round protection of clothing, food and housing for the maternal and infant groups. Driven by consumer demand, the product categories of home appliances for mothers and babies will be more abundant in the future, and with the increase of user groups, home appliance companies will need to pay more attention to improving the user experience in multiple dimensions in order to win the continued favor of consumers.
Miao Qing, engineer of Design Research and Evaluation Center of China Household Electrical Appliances Research Institute
Miao Qing, engineer of Design Research and Evaluation Center of China Household Electrical Appliances Research Institute, introduced the maternal and infant Jiadian evaluation project in 2021 . She introduced that the development of the evaluation project for maternal and infant appliances is mainly based on T/CAQI 138-2020 "Technical Specifications for Maternal and Infant Appliances", which is the industry’s first standard for maternal and infant appliances based on real usage scenarios. The testing methods and technical indicators of the functions related to the mother and infant population of multiple categories of products have been developed to ensure that the testing methods are scientific and rigorous, and the test results are objective and fair. In view of the characteristics of the mother and baby population who are more sensitive and have higher requirements for safety and comfort, the 2021 maternal and baby home appliance evaluation project is more inclined to the health perspective in the test content, and puts forward higher requirements on product quality and performance, and does not stick to the right The basic performance test also tests and evaluates the comfort, temperature stability, self-cleaning, rinsing and other functional performance of the product to ensure that the product can better meet the needs of mothers and babies.
According to the group standard of "Technical Specifications for Mother and Infant Home Appliances", and relying on the advanced evaluation laboratory of China National Household Electrical Appliances Research Institute, the Design Research and Evaluation Center of China National Household Electrical The “Mother and Child · Jiadian” certificate will be awarded to the maternal and infant home appliances that have passed the evaluation, in order to guide the public to make scientific purchases in a more intuitive way. The conference released the "2021 Maternal and Infant Jiadian Evaluation Results" to help consumers select good maternal and child products to help healthy lives.
90s and 95s are the main force of the maternal and infant population. They advocate scientific parenting and are willing to spend money.Hope to use technology to realize worry-free and refined parenting. Moreover, unlike parents who focus on the health of their babies, the new generation of mothers are concerned about the suitability of the entire home environment, which makes the category of maternal and child home appliances rise from the "baby economy" to the "new family economy". It is foreseeable that the future maternal and child home appliance market will usher in a more diversified development, and home appliance companies can only remain invincible if they are guided by consumer demand and persist in innovation.
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