Recently, Shenyang Palace Museum launched a cultural and creative chocolate, which attracted attention. Chocolate adopts the cartoon image of the beast "Lu Duan", which is playful and cute. However, some netizens pointed out that compared with other images, the "luduan" of the beast seems a bit too niche. "A lot of people may not read the word'lu'?" On July 14, Beiqing-Beijing headline reporter from The cultural and creative department of the Shenyang Palace Museum learned that the chocolate will be officially listed on July 18, priced at 48 yuan. The staff explained that the reason why “Luduan” was chosen as the chocolate image was that on the one hand, the god animal Luduan meant auspiciousness; on the other hand, it was also because Luduan was one of the most typical cultural relics of the Shenyang Forbidden City. It was hoped that it would be able to pass cultural and creative products. Let more people understand the history behind the cultural relics.
According to the cultural and creative department of the Imperial Palace of Shenyang, the prototype of this sacred beast cultural and creative chocolate comes from the collection of cultural relics "Qing Qianlong period cloisonné enamel tube". "Lu (lù) end is a divine beast in ancient Chinese myths and legends. It is similar to a unicorn. It has a weird shape, such as rhino horns, lion body, dragon back, bear claws, fish scales, and oxtail. As palace furnishings and utilitarian objects, they are usually paired It is placed on both sides of the main hall to burn incense and deter the hall. "Song Shu·Fu Ruizhi" (below) has recorded its various abilities, which mentioned that Lu Duan can travel 18,000 miles a day, He speaks four languages, and only appears when the sage's monarch is in power. It is dedicated to the escort of the wise emperor, to show that the emperor is a Taoist king, who is on the throne and knows the affairs of the world. "
The staff introduced that this mythical beast chocolate to be launched retains the overall image of the cultural relics, with the head slightly raised, two rows of neat teeth, tongue out playfully, and the short neck is like a shawl. The neatly-necked hyena, the buttons of the jaw and neck, the flames around the body, and the stubby feet are very clear; a unicorn on the top of the head can be called an ancient Chinese unicorn. A map of Shenyang Imperial Palace will also be included with the chocolate, hoping to tell the story of Shenyang well.
She said that the reason why the creative team considered using the image of Luduan to make chocolate is because Luduan has a very rich meaning, "Qing Qianlong style cloisonné enamel Luduan is our Shenyang Imperial Palace" One of the three favorite cultural relics of the common people". Its meaning of wealth and auspiciousness and driving with the king is very suitable for the leaders and teachers; the habit of traveling 18,000 miles a day and vigorous pace is suitable as a blessing to the elders; The naughty and joyful appearance, familiar with the four languages, and the meaning of auspicious and safe, are very suitable for sending children." In addition, she also mentioned that as a museum, the Shenyang Forbidden City has been trying to launch cultural and creative products in the past two years, "In addition to making everyone like us I also hope to use this to promote the cultural relics and let more people understand the history behind the cultural relics.” According to the staff, the above-mentioned chocolates will be officially launched in limited quantities on July 18, priced at 48 yuan, and can be purchased online and offline.
(Beijing Headline reporter Kong Linghan)
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