Editor's note
On November 8, the results of the 32nd China News Award selection were officially announced, and the major theme report of China News Agency "The "100,000 Whys" of the Communist Party of China" won the third prize. Xiaoniu specially invited Liang Xiaohui, a reporter from the Political and Cultural Department of China News Service, to tell everyone the story behind the creation of the manuscript.
After the "China Communist Party's '100,000 Why'" series of planning was confirmed, there were always "question marks" floating in my daily life, waiting for activation to be implemented.
Restaurant waiting for "back tune" Hongge
For example, "Why did Zhou Enlai change the lyrics to Han Hong 's mother? 》, the discovery of this topic actually comes from a daily meal appointment with a friend.
The restaurant is crowded, and we are waiting at the door. Coincidentally, under the background of the 100th anniversary of the founding of the Party, a red song rehearsal is underway in the open space at the entrance of the restaurant. "The light shines on the golden mountains of Beijing"... ...The familiar melody sounded over and over again.
"Is this also a red song?" A chat from a friend immediately activated a "question mark" in my head - what is the story behind this song "On Kingsoft in Beijing"? Is it related to the history of our party? Can it become the topic of "The 100,000 Whys of the Communist Party of China"?
I immediately picked up my phone and started to "back tune" this song.
soon I discovered that behind the familiar singer Caidan Zhuoma , there is also an earlier singer - Yongxi. Because of this song, she was received by Premier Zhou Enlai, and Premier Zhou also changed a lyrics, and the song became the most popular today. Moreover, Yongxi is the mother of the well-known singer Han Hong today...
Breakthrough of the "dimensional wall"
Such a true story that breaks through the "dimensional wall" is related to history and the present, and at the same time has multiple news value elements such as "importance, significance, and fun". It can not only become a topic for the "100,000 Whys of the Communist Party of China" series planning, but should also be a very good topic. It will build everyone's understanding of our party's always attaching importance to literary and artistic work with full suspense.
So I almost immediately confirmed the title: "Why did Zhou Enlai change the lyrics to Han Hong's mother?" and quickly completed the draft. After the manuscript was issued, the outstanding dissemination effect also confirmed the previous prediction. "It turns out that there is Premier Zhou behind this song." "I like to read such articles." The netizens' comments showed that this topic successfully met our expectations.
Build a bridge in the question
This manuscript also looks like a micro-section, reflecting some characteristics of the "100,000 Whys" series planning of the Communist Party of China. In the early conception, this group of plans in China News Service hopes to achieve the following goals at least.
Build a bridge in asking questions, answering real questions and responding to real concerns.
General Secretary Xi Jinping has always emphasized that we must explain "why the Communist Party of China can, why Marxism works, and why socialism with Chinese characteristics is good." China News Service’s series of planning manuscripts dismantled these big "whys" into a series of specific, concrete and detailed "whys".
uses "question" as a bridge to find the incision of the story and make credible and tangible answers through the connection between history and reality. uses "question" as a bridge, sets suspense moderately, links readers with the Communist Party of China, and increases the audience's understanding of our party from a new perspective. This is not just a skill for news operation, but in the outside world's desire to ask "real questions" and answer "real concerns" in the "ruling password" of a century-old party.
▲On the evening of October 1, 2019, a party celebrating the 70th anniversary of the founding of the People's Republic of China was held in Tiananmen Square, Beijing. Photo by Sheng Jiapeng, China News Service reporter,
Find a "reference" for abstract concepts
is vivid in the concrete and looks for a "reference" for relatively abstract concepts.
For example, to explain the ruling philosophy of the Communist Party of China, we start with the five golden words " serving the people " in front of Xinhua Gate on Chang'an Street on ;
depicts her political character, we start with the school motto of the Party School "seeking truth from facts";
focuses on her open image, and we focus on a "cowboy hat" when Deng Xiaoping visited the United States;
focuses on her open image; 3
presents her " One Country, Two Systems " system innovation. We bring readers to one street and two systems " China-English Street ";
tells her concept of a community with a shared future for mankind. We take readers to see the "birthday gift" given to the United Nations by China...
Abstract political terms have found concrete "references" here, making the image of the century-old party more vivid.
is simple in text and presents the meaning of party history stories in contemporary discourse. More than 100 articles continue the simple and fresh "China-Singapore style" explored by China News Service in 70 years. Each article is mostly controlled by the "thousand-character text" and is also in line with the current fast-paced reading habits.
▲Data photo: A photography enthusiast photographed a three-dimensional flower bed "Silk Road Golden Bridge" in the square in front of the Beijing National Convention Center
"question marks" one by one like puzzle pieces
Above this, we pay more attention to presenting the new significance of party history with contemporary discourse.
For example, "Why did the "Kids of the Country" become a hot search after 60 years? 》, we start with the "hot search" and show that the spirit of the Communist Party will never go out of date.
Another example is "Why can the CPC "meet" today for a hundred years and a well-off society for a thousand years?" 》, we use the concept of "poetry and the distance" to transform political terms, making people feel acquainted with historical context.
But we also feel regretful, as any historical researcher feels, we can never exhaust every detail and every story of the vast history.
But we have indeed found a way to discover and present history from the operation of news - "question marks" are like puzzle pieces, from different angles, we strive to create the true image of a century-old party.
This seems to fit Marx's famous "organic newspaper movement" theory: newspapers report news, which is manifested as the sum of reports from different angles and according to the process of the incident. Each report may be limited, but under the movement of organic newspapers, all facts will be revealed in full.
From this perspective, "the '100,000 Why' of the Communist Party of China" is like a contemporary interpretation of the Marxist view of news and a method practice.
With this "method" to observe and describe the century-old party, we find that for China and the world, history and the present, the Communist Party of China is more concrete and tangible than imagined, and more important than success.
The "100,000 Whys" of the Communist Party of China_Communist Party Member Network
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Author: Liang Xiaohui
Editor: Lu Xinran
Editor: Wei Yuan
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