Liu Wen regained the big name, outdoor brands wear a cool sense of luxury, the 160 million breach of contract damage has passed——Introduction
In the domestic entertainment circle, there are three Victoria's Secret supermodels with the highest reputation. They They are "big cousin" Liu Wen, He Sui, and Xi Mengyao, who is married to a wealthy family.
Among the three, the big cousin Liu Wen has the best business ability and appearance conditions, so her reputation and image in the public are also the best.
The other two, whether it is He Sui or Xi Mengyao , have a lot of black spots, and netizens have more negative comments on them, which made Liu Wen once the best in China. Excellent Victoria's Secret supermodel.
And Liu Wen was able to get unanimous praise from the outside world, not only because of her outstanding appearance and super strong business ability, but also the example she set to the public in various aspects, such as the original She and a certain R China brand terminated the contract.
At that time, the brand appeared to be Rhua behavior. Many celebrities who cooperated with the brand chose not to speak up because the luxury brand and celebrity’s signing fees are very expensive. If the contract is terminated, the celebrity will face With a high amount of liquidated damages, this figure is unbearable even for most celebrities.
However, Liu Wen is not afraid. She resolutely made the decision to close the contract. In the face of righteousness, she chose to sacrifice her personal interests. Some netizens broke the news that Liu Wen and the brand may face 160 million in termination of the contract. The amount of liquidated damages is a sky-high price, so many people refer to Liu Wen's breach of contract as "suicide breach of contract."
The contract termination event occurred in 2019. You must know that Liu Wen's career in those two years can be said to be in full swing. There are more than a dozen big-name collaborations and endorsements, plus cooperation with Liu Wen Most of them are foreign brands, and her breach of contract will inevitably affect her credibility in the fashion circle. If foreign brands are in a group, it may be difficult for Liu Wen to develop from the fashion circle.
Fortunately, Liu Wen has been relieved now. The impact of the original breach of contract on her slowly disappeared, and Liu Wen slowly made a comeback. For example, this time her cooperation with a fashion brand was affected It was unanimously praised.
Liu Wen herself also posted photos taken in collaboration with the brand. Liu Wen in the photo has gone tomboy style, cool and advanced. Many netizens have seen that Liu Wen’s aura is absolutely amazing .
And it’s worth noting that the brand is an outdoor brand. The impression left in the public’s mind is rustic, and it hardly matches fashion. Liu Wen uses her own supermodel. The unique expressiveness and that high-end face have improved the brand's sense of fashion by several levels at once. Everyone must sigh: "You deserve to be a big cousin!"
In addition Some netizens broke the news that it was an accident that Liu Wen was able to cooperate with the brand. When the president of the brand’s China region watched Liu Wen’s participation in a variety show, he found that Liu Wen was wearing the brand’s clothes. At that time, he sighed: "How Someone will dress this brand's clothes so beautifully."
Since then, the president has the idea of cooperating with Liu Wen, who is said to be the first global spokesperson for the brand ,Presumably, the signing fee will not be small. Now Liu Wen has really survived the contract termination storm, not only has a good image in front of the public, but also re-signed with big brands to continue to occupy a place in the fashion circle.
[The author of this article: Kai]
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